Global Tourism: Nature, Trends, and Influences on Emerging Economies

This report provides an overview of global tourism, including its nature, trends, and the influence of emerging economies. It explores the characteristics of key tourist-generating and receiving areas and evaluates the factors driving tourism statistical trends in different regions. The report also discusses the role of international organizations in the development of global tourism and examines the threats and challenges faced by the industry.

Global Tourism
Destinations

INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Interpretation of statistics to accurately present an overview of the nature and trends of
tourism on global scale...........................................................................................................3
Analyse how the scale and nature of tourism on a global level has been influenced by the
emerging economies...............................................................................................................6
Investigate the characteristics of key tourist-generating and receiving areas of the world....7
LO 2.................................................................................................................................................8
Determine specific reasons for the growth of key global tourism – generating and receiving
areas of the world...................................................................................................................8
Evaluate and Compare the importance of different factors affecting and driving tourism
statistical trends in a range of different global regions ..........................................................9
Compare and contrast the differences between a range if emerging global tourism destinations
in relation to stages of the destination life cycle, factors driving growth and stages employed. 9
LO 3...............................................................................................................................................12
Investigate the role and responsibilities of key international organisations in the development
of global tourism...................................................................................................................12
Evaluate the significance of Key organisations in the growth and development of global
tourism .................................................................................................................................14
LO 4...............................................................................................................................................14

Review the various significance of various threats, issues and challenges to the future
development of global tourism.............................................................................................14
Analyse the implications of significance threats, issues and challenges to global tourism. 15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Tourism is one of the fastest growing sectors across the global periphery. Global tourism
can be referred to as cross national travelling of individuals (Cornelissen, 2017). Global tourism
facilitates effective understanding of different cultures. The report is based upon the preparations
done by a major travel and tourism consulting organisation to present information in front of
decision makers from National Tourist Boards representing tourism destinations at a conference
in London. In this report, formative discussion has been made on global tourism nature and scale
at international level. In addition with this, report includes significant growth of emerging
markets and tourists destination. Further in this report issues, threats and challenges that has been
faced by global tourism industry is being described along with government and international
companies those who manages tourism development with their issues.
LO 1
Interpretation of statistics to accurately present an overview of the nature and trends of tourism
on global scale
Tourism is a leading and fastest-growing industry and acts as key essential economic
source of a country. It has been determined that there is a significant increase in number of
tourist and it keeps of growing from years to years. Tourism involves unique form of
composition of tangible and intangible experiences that are encountered by tourists. By the
passing of time tourists are changing their tend towards, destinations and pleasure and leisure.
Trends are termed as general direction that determined that significant development is occurring
in sector. Trends include different types of aspects such as long term, short term and
intermediate.
As per predicted data of World Tourism Organisation, there will be a significant rise of
1.6 billion tourist arrivals by the end of the year 2020. It has been acknowledged that 8% of total
world employment has been provided by tourism industry along with 11% of global GDP.
Global tourism statistics trends and flow
There are number of trends in travel and tourism that further involve different aspects that
include market share expenditure, visitors flow, revenue generation and more. Proper evaluation
is done by analysing all related form of international as well as national tourism. There are some
certain trends mentioned below:

For national tourism
According to the survey that has been undertaken by tourism sector in 2018, this has been
determined that estimated ratio of 39% respondents agreed on the fact that, they are mainly tend
towards last minute booking. As due to significant advancements in technology, it become easier
to go for last minute plan. Global tourism effectively diversified their themselves and provides
wide range of services like beach tourism, heritage tourism, medical tourism, nature tourism,
adventure tourism and more (Global international tourism revenue 2000-2018). In addition with
this, technology also aid travellers to effectively manage their activities and provide constant
solutions to tourists. According to the above mentioned data, it has been determined that due to
last minute booking there is significant increase in number of travellers in UK provinces. Further
it has been identified that estimated number of 3.5 million overseas travellers marked their visits
in 2019. There is significant increase of 9% compared to last year due to last minute booking. In
addition with this, it has been identified that £2.3 billion or more than amount has been spent by
overseas travellers on their visits in UK. As per according to the data, it has been signified that
total number of travellers keeps on increasing each and every year that significantly lead towards
higher rate of revenue generation within travel and tourism sector. In addition with this, UK
effectively generates about £15 billion from their visitors (2017 International Tourism Results:
the highest in seven years. 2017).
For international tourism
There is significant increase in the number of internal tourists as now a days individuals
mainly prefer to have educational and ecological tour, historical and cultural tour and more.
Further it has been identified that, these ratios are significantly accelerating with emerging trends
such as educational and ecological tours that has been formed for tourists at international level.
This form of tourism involves exploration of undisturbed natural areas. It has been identified that
travellers now a day’s mainly tends towards those tours that not only help them to have leisure
but also aid them to effectively increase their knowledge level (Rogerson, 2015). Thus, this
increases tour operator’s influence towards this sector that further helps in restoration of natural
habitats. It has been identified that, in 2018 overall revenue that has been generated from tourism
industry from educational and ecological tours at international platform is around £1.45 trillion.
Further GDP of 5 nations ( Japan, China, UK, Germany and USA collaboratively depicts 47% .

This shows that all these nations have good in tourism destinations that helps them to attract
attention of tourists towards them. It has been determined from the statistical data that, estimated
ration of 5.9 million tourist visited Tate Modern art gallery last year. In addition with this, 5.8
million individual went to British Museum. This data effectively depicts that there is significant
rise in number of tourists those who prefer educational tour.
The above mentioned data determines number of international tourist arrivals in billions.
As per according to the graph, it has been determines that over the last 7 decades number of
travellers keeps on increasing on continuous rate.. Main reason behind this is increase in last
minute booking and educational and ecological tours and educational tours(Tate Modern
overtakes British Museum as top UK visitor attraction. 2019). It has been further signifies that
these ratio will keeps on increasing with the passage of time with every addition of trend. In
addition with this as per the Association of leading visitor attraction ( Alva), almost 1.4 million
tourist visit The World Museum in the year 2018.
Illustration 1: The most visited attractions in the UK

World’s top tourism destinations and how these have changed over time.
There are numerous from of tourist destinations that are being preferred by traveller’s at
large scale. As they measure enchanting experiences from these destinations. It has been
identified from the data at international level that large number of tourists mainly tends towards
France. As there are large number of attractive destinations such as Versailles, Arc de Triomphe,
the Louvre and the Eiffle Tower.
Further it has been determined that UK has been listed in to 10 attractive and most
popular destinations around the globe. As it measure estimated number of 36 million visitors
every constitutive year. With this increase in the ratio of visitors UK measure economical
development of £ 13.29 billion. Medieval York, the tower of London, Minster and Roman-Era
Bath are some of the famous and worldwide attractive destination spots in UK.
In addition with this, it has been identified that Mexico measure 41 million travellers
inscribe every year. Agua Azul Waterfalls, world class resorts, Sumidero Canyon etc are some
of the fascinating tourist destination of this place.
Above mentioned places are listed in world's top tourists destination. It has been
significantly identified that travellers interest are keeps of changing at constant rate according to
the prevailing trend. Apart from that changes in within industry is also acts as significant element
that attract attention of travellers other more enchanting destinations that could further offer them
with leisure experience.
Analyse how the scale and nature of tourism on a global level has been influenced by the
emerging economies
It has been signified that, emerging economies acts as key important factor that
significantly drive nature and scale if tourism on global scale. As tourists are highly influenced
by great infrastructural facilities, economic strengthen country etc. For an instance,
infrastructural attractiveness of France effectively attracts visitors. In addition with this, with
having strong economic base London, UK pull visitors attention towards itself (London Tourism
Report 2015-2016. 2016). Thus, it has been signifies that emerging economies significantly
affect the nature of tourism on international base.

Investigate the characteristics of key tourist-generating and receiving areas of the world
Tourism generating areas are considered as those that effectively mould country to bring
required as well as effective modifications in geographical, demographics and economic factors
that further lead towards attracting significant attention of customers. While tourism receiving
areas are termed as those within which conditions are already exists from starting and there is no
necessary effort made towards their creation that include economic, climate, culture and
environment factor. It has been further identified that both of the key receiving and generating
areas of travel and tourism have some certain form of characteristics. This has been evaluated
that tourists mainly prefer to choose destination as per according to the favourable characteristics
that are prevailing in the particular destination. Mentioned below there are some key major
characteristic of tourism receiving and tourism generating areas defined:
Characteristics of Tourism generating areas are:
Demographics:
It has been identified that US from its demographic characteristics effectively attracts
large number of tourists towards it. Cities like Las Vegas are well known for its night life that is
really enjoyed by tourists from all around the world. Large number of tourist are from high
society as mainly prefers to spend their time in Casinos.
Economic:
This has been signifies that Economic status nation play key essential element to attract
“N” number of tourists towards it. For Example, London is a commercial place and enjoys the
status of one of the largest city with holding higher economic value in all over the world. Benefit
of this has been taken by popular destinations of London, as it significantly attracts number of
local and international tourists in best effective manner.
Geographical Factors:
It has been evaluated that France has significantly attractive geographical characteristics
that acts as key essential factor to attract large number of tourists. For Example, the Eiffel Tower
of France measured with significant geographical characteristics that effectively attract
traveller’s attention towards it. This tower become of the best attractive destination for national,
local and international tourists over the past years.
Characteristics of Tourism receiving areas are:
Climate:

In England, High Force, Durgham is an attractive Waterfall destination as in this drop of
waterfall falls into pleasing dip pool. This destination measure attractive climate condition as it
provides tourists with a soothing and beautiful environment.
Environment:
A Greek Island, Barafundle Bay, Pembrokeshire is a beautiful place and are surrounded
by attractive and pleasant environment. Cawdor family of Stackpole court owned this place but
this place is now open for all individuals. This place is listed in most desired destination within
UK. As this destination marked its rank in world to 12 beaches.
Culture:
Culture acts as key essential element that significantly attracts traveller’s interests. Most
affective example of culture is Tomorrowland, as it offers significant culture characteristics such
as music festivals that kept on taking place in Berlin at seasonal basis.
LO 2
Determine specific reasons for the growth of key global tourism – generating and receiving areas
of the world.
Reasons for the growth of Tourism Receiving areas
Eiffel Tower of Paris is one of the renowned and attractive places that attracts tourists at large
scale. With having 320 m of height this tower become world tallest building. This lead this
destination towards becoming of the charismatic and Prima attraction place of Paris. In this
structure there is a amenity which provide tourists to climb up to 2 levels with the help of stairs.
Left of the levels have lift facility with the help of which tourists can effectively able to entertain
themselves. It has been further identified that 25000 tourists have been measures in this tower on
continuous day-to-day basis. With its infrastructural wonder this place significantly enchants
large number of tourists towards it. However, Eiffel Tower of Paris effectively fulfil criteria of 3
A's destination apart from that, this tower fails to fulfil Ancillary touch point which is included in
latest constituent of this model.
Reasons for the growth of Tourism Receiving areas
USA, Niagara Falls State Park is listed as most attractive and famous tourists
destinations worldwide. Bridal Veil Falls, Horseshoe Falls and American Falls are 3 waterfalls
that are covered in this destination. This lead this place to be most effective centre of destination

in all around the world. This destination also provide 1/4th of power generation amenity of
overall power that has been consumed within New York and Ontario. Apart from that, this
destination fails to fulfil 4 A's, 2 other criteria namely Ancillary and Access
Evaluate and Compare the importance of different factors affecting and driving tourism
statistical trends in a range of different global regions
There are different types of factors such as last minute bookings, emergence of new
destinations, increase in demand of educational and ecological tours and historical and cultural
factor that significantly drive tourism statistics trends in diverse global regions. It has been
evaluated from the Tourism Survey of the year 2018 that, due to last minute booking there is
significant increase in number of tourist. While ecological tours also emerged as key essential
factor that drive tourism significantly. People now a days seeks to travel to those place from
where they can learn some thing and can further able to rise their level of knowledge by their
visit. On the other hand, historical and cultural factors are also considered a key essential
element that effectively drive statistical trends in different global regions. This is compared that
individuals are more tend towards
Compare and contrast the differences between a range if emerging global tourism destinations in
relation to stages of the destination life cycle, factors driving growth and stages employed.
TALC model coined with the notion of product life cycle. This states the sustainability as
well as capacity of different types of destinations over past many years. With the help of this
framework effective understanding of change in tourist attraction can be measured. Mentioned
below there is significant explanation of this application is defined in addition with comparison
of different types of global destinations:
Stages of TALC Georgia Rwanda
Exploration Georgia is world's greatest
hidden travel gem, destination
that is the main reason for
attraction of tourists towards
it. In addition with this,
estimated sum of 157 million
This destination have estimated
ratio of 1.3 million tourists. As
it offer spectacular mountain
gorilla treks.

tourist visits this place every
year.
Involvement Local individuals those who
reside in nearby places
provide basic facilities to
tourists. This acts as business
for them.
Involvement of other
businesses in supporting this
event is seasonal basis. It might
be developed in near future.
Involvement is low as
compared to Georgia.
Development There is significant increase in
number of international tourist
that increase tourist boost for
this place. In addition with
this, it has been seen that this
destination engage in
continuous development.
This tourist destination's
economic conditions are
specifically tied with tourism.
It low as compared to Georgia
Consolidation It has been identified that there
is significant increase in
number of tourists with every
passing year of this
destination.
Due to increase in the direct
flight there is significant
increase in the concern of
social, environmental and
social issue for present
destination.
Stagnation With its continuous
development attraction of this
destination will keep on
growing at large scale.
Decline of interest of this
destination among tourist can
been effectively restored by
making some effective
modifications such as, use of
electricity and other related
attractive functions in order to
operate this in more effective

manner.
Decline This destination has effective
capability to deal with up-and-
coming tourism destination.
Thus, decline stage of this
place is very far.
It has been identified that this
place may get replaced by
different types of non-tourism
activities. In addition with this,
with the significant increase in
Volcanic activities also acts as
key essential factor for its
decline.
Identify factors driving growth of specific destinations:
It has been determined that tourism destination growth mainly gets influenced by
numerous form of element such as historical, economical, religious and environment. With
having positive influence of all these factors tourism destinations can grow in quick manner. In
relation with this, it has been determined that Georgia destination is highly influenced by its
historical factor, as its historical tendency attracts customers those who are tend towards old
monuments. This monument not only attracts customers with its beautiful architecture, but it also
provides them knowledge in best effective manner. While Rwanda also have historical value as it
offer number of traditional safari. This place with its national park gain attention of large base of
tourist and significantly measure growth in Rapid manner.
Future predictions and forecast:
Future prediction of present destination is that it positively attract tourist, as they give their
preference to this monument because of the prime location in which the monument is situated.
According to the evaluation of past records, Georgia castle had estimated amount of 1.5 million
tourist in 2018 that seeks towards increasing on continuous basis. In relation with Rwanda which
have ethnographic museum, volcanoes national park, Kigali genocide memorial in Africa also
measure tourist on regular basis (Torres-Delgado and Saarinen, 2014). Thus, future prediction of
this place states that tourist may decline for this place in future as they get fascinated towards
many other traditional national park that are developed there.

LO 3
Investigate the role and responsibilities of key international organisations in the development of
global tourism
There are number of organisation those who have the responsibility to effectively facilitate
tourism growth at international level (Kiráľová and Pavlíčeka, 2015.). In relation with this
private as well as governmental entities like EU, UNWTO, PATA UN, and IATA effectively
make sure that there is a significant development within economy by facilitating tourism on
global scale:
Role and aim of Policies of Tourism Development Organisations
UNWTO: It has been seen that effective evaluation and determination of key prevailing
market trends in tourism sector is more important for tour operators. In relation with this, United
Nations World Tourism Organisation play key significant role as they provide updated
knowledge related to many tourist destinations to different type of organisation those who
perform their activities in travel and tourism sector. Knowledge related to latest trend,
comprehensibility of market segments pertaining, forecasts, and market study have been
included in this. With the help of these, knowledge level of individual also increases related to
tourism and other related issue that further lead towards Global Tourism Development. Main
policy that has been framed by organisations is development of Sustainable Tourism policy as it
significantly lead towards promotion of Sustainable Tourism at International place.
PATA: This organisation is considered as biggest tourism promotion organisation
worldwide. Pacific Asia Travel Association from the day of its incorporation plays a significant
role to effectively Foster, create and promote tourism within Pacific region. In addition with it
has been determined that tour organisation that are associate with this agency are also guided and
supported by PATA at large scale (PATA – Pacific Asia Travel Association, 2019). As this
organisation have strong and formative connection with other form of travel Organisations 72
educational institutions, 95 government state bodies, 25 international airlines, 108 hospitality
companies and other tourism related entities all over Asia Pacific. With the help of all these
contacts Agencies effectively able to conduct their work in best effective manner. Main aim for
which PATA perform their operation is Sustainability & Social responsibility policy.

There are number of leading international organisation within tourism field that
effectively engage in the promotion of emerging tourism destinations as to further drive
economic growth. Tourism organisations like EU, UNWTO, PATA UN, and IATA mainly
serves as global forum and further play key essential and central role in order to promote
sustainable, responsible and universally accessible tourism in order to attract attention of larger
base of tourists.
There are different roles and responsibilities which are performed by International
Organisations in Sustainable Operations which are been provided as under:
Public and Private Organisations' Roles and Responsibilities:
The tourism industry has risen as the biggest fare industry internationally and everywhere
throughout the globe private area has assumed the lead job in this development. The private area
needs to consider interest in the travel industry from a long haul viewpoint and make the
necessary offices counting settlement, time share, cafés, diversion offices, shopping building,
and so on in regions distinguished. for the travel industry improvement. Non-content exercises in
all air terminals, significant stations and interstate transport end, for example, neatness and
upkeep, gear transportation, vehicles leaving offices, and so forth ought to be opened up to
private administrators to increment proficiency and gainfulness. The particular job of the Private
Sector will be to :
I. Assemble and deal with the necessary visitor offices in all spots of traveller secret plan.
ii. Accept aggregate accountability for setting down industry principles, morals and reasonable
practices.
iii. Guarantee conservation and security of vacation destinations and give lead in green rehearses.
iv. Support upkeep of landmarks, exhibition halls and stops and arrangement of open
accommodations and offices.
v. Include the nearby network in the travel industry extends and guarantee that the advantages of
the travel industry accumulate to them in right measure.
VI. Embrace industry preparing and workforce improvement to accomplish greatness in nature
of administrations.
vii. Take an interest in the planning of venture rules and advertising techniques what's more, aid
database creation and research.
viii. Encourage well-being and security of visitors.

ix. Attempt to advance the travel industry on a continued and long haul point of view.
Role of Aims and Policies of Organisation in Improving Tourism
With the help of aims and policies of different organisation, it is known about the ways
with the help of which improvement is to be made in the level of working of an organisation in
order to promote global tourism. There are some roles such as planning for long term for
tourism, collaboration and coherence between levels of government, industry engagement,
outcomes, defining competitiveness in tourism, human resource development and evaluation and
performance measurement are some of the important points with the help of which it will be
possible to improve the role of organisations in order to improve the tourism in the industry. As
the aim and policies of the organisation shows the direction in which the organisation is moving.
With the help of this, it will be possible to provide the company with effective results and
achievement of improved tourism which will provide positive outcomes to the company as well.
Reducing barriers for tourism: firms such as World tourism and TUI plays vital role to
minimising barriers which impact global tourism. Moreover, these entities significantly look
towards minimising territorial and political barriers for motivating travellers for taking
international tours in order to accomplish its expectation. Responsibilities which has been
considered through firm are advantageous for enhancing global tourism index rate. Moreover, it
also, contributes in facilitating support to infrastructure facility, travels for sustainable tourism
growth, regulating formation of new policies and others.
Evaluate the significance of Key organisations in the growth and development of global tourism
There are different types key organisations that significantly lead towards growth and
development of tourism. Some of these organisations are UNWTO, PATA, UN, IATA and EU.
All these organisations significantly contribute their contribution towards sustainable tourism
and also ensure that they kept on increasing knowledge level of tourists in best effective manner.
All these key organisation significantly frame policies in order to promote sustainable tourism.
This will significantly improve global tourism as it allow organisations travel agencies,
multinational tour organisation to significant drive attention of individuals and gain adequate
profit.

LO 4
Review the various significance of various threats, issues and challenges to the future
development of global tourism
There are different types of issues, challenges and problems that have been faced by tourism
Industry that significantly lead towards affecting their future development growth. In relation
with Global tourism sector this has been evaluated that globalisation play key essential factor
that bring number of challenges that affect development of travel and tourism industry.
Globalisation mainly includes elements related to technological, environmental, social,
economical and political trends (Saarinen and Rogerson, 2014). Thus, it becomes essential to
determine the effect of these factors to travel and tourism industry and further frame strategies in
order to lower down the impact of these factors on future development of tourism. Mentioned
below all these factors are significantly define below:
Political: The most important factor that affects travel and tourism is safety of tourist from
different types of factors such as terrorist attacks. It is one of the forms of international violence
that hamper security of civilians. Terrorism is effectively increasing day by day on global level
that might reduce Traveller influence towards Global tour. For an instance terrorist attack that
has been faced by Paris in the year 2015 significantly affected number of tourist’s ratio. Thus, it
is government undertake significant measures to reduce this threat as it also hamper Nation
image on global scale. French government created a special program that budgeted about £326
million in order to challenge terrorism. With the help of this program French government
effectively turn their City into the World’s safest Nation with having military personnel and
122000 more than police individuals.
Environmental: Climate change acts as key essential factor that affect travel and tourism.
As due to sudden change in climate condition many issues and challenges arises that affect
tourist influence towards travel (Higham, 2018). It has been seen that Europe is mainly affected
by climatic change, as this country measure increase in sea level temperature and reduction in
sea ice. This climatic change has been significantly noticed by different types of international
working organisation and that lead towards formation of different types of agreements such as
Paris agreement in UNFCCC. The main aim of this agreement is to reduce the Greenhouse gas
emission amount and undertake different type of measures in order to overcome environmental
challenges.

Analyse the implications of significance threats, issues and challenges to global tourism
It has been identified that global tourism industry is one of the fastest and leading
growing sector, this makes them to face number of threats and obstacles that affect their smmoth
and effective functioning. Threats related to terrorism and climate are key issues that affect
global tourism. It has been identified that with the increase in terrorism activities individuals
restrain themselves to get engaged with travelling experiences. In order to overcome these issues
and challenges governanment have framed related policies in order to combact the impact of
these challenges, issues and threats on nation tourism. As these issues not only hamper the ratio
of tourist that have been received by a country but also lower the overall amount of income that a
nation gain from its tourism sector.
CONCLUSION
As per the above mentioned report, it has been concluded that International tourism acts as a
key essential factor that play a significant role in development of nation. International tourism
allows people to travel to different locations and have leisure experience from the travel.
Presently Eco tourism and last-minute booking are to key Trends that effectively influence
attention of individual towards different destination. In addition with this report also include
different type of measures that has been taken by organisations in order to support tourism in
best effective manner. There are different types of historical and geographical characteristics that
play key essential element in order to attract attention of tourist towards the destination. These
factors lead towards Rapid increase in the number of tourist that significantly impacts on
Economy level of a nation.

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