Global Tourism: Nature, Trends, and Growth Factors

This document provides an overview of the nature and trends of global tourism, including the factors driving its growth. It also explores the features of important tourist generating and receiving areas, as well as the role of international organizations in improving global tourism. The document discusses the importance of factors such as environment, leisure time, increased awareness, holiday packages, and internet booking in shaping the nature and trends of global tourism. It also highlights the 5A's (Access, Accommodation, Attraction, Activities, and Amenities) that are essential for generating and receiving tourism in a country. Additionally, it examines the reasons behind the growth of global tourism, such as smaller families, cheap and easy travel, internet booking and advertisement, more paid holidays, and better air travel. The document further compares emerging global tourism destinations based on the stages of the destination life cycle, factors driving growth, and strategies employed. Finally, it discusses the role and duty of important international organizations, such as the United Nations World Tourism Organization (UNWTO) and World Trade Organization (WTO), in improving global tourism.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of the nature and trends of tourism on a global scale............................................3
The features of important tourist generating and receiving areas of the world......................4
TASK 2 ...........................................................................................................................................5
Reasons for the growth of important global tourism generating and receiving areas of the
world.......................................................................................................................................5
Compare a scope of emerging global tourism destinations in context of stages of the
destination life cycle, factors driving growth, and strategies employed................................6
TASK 3............................................................................................................................................7
Role and duty of important international organisations in the improvement of global tourism. 7
TASK 4............................................................................................................................................8
Importance of several threats, issues and challenges which are associated with future
development of global tourism...............................................................................................8
CONCLUSION................................................................................................................................9
REFERNCES:................................................................................................................................11
Books and Journals:..............................................................................................................11

INTRODUCTION
Tourism refers to the travelling by people either for business or for pleasure purpose. Travel and
tourism is a business in which organisations attract, provide accommodation and entertainment
to the tourist (Aujirapongpan and Pattanasing 2020). This is a business which covers all the
operations which are required to operate tours. Acorn Tourism Consulting Limited is an
organisation which is situated in United Kingdom. The company has a good track record to
develop tourism business and economy of visitors in UK as well as in other international
countries. The company is provides quality services in market research of tourism sector which
includes online as well as visitors survey, focus groups and consultations, feasibility study of
visitors economy, business plans and marketing strategies. In this report, it contains nature as
well as trends of tourism on a global scale. There are several features of the areas which are
important to receive or generate tourism in a country. There are several reasons which affects the
growth of important global tourism generating as well as receiving areas of the world. This
report also contains role of various international organisations in the development of global
tourism and importance of several threats, challenges and issues in the future development of
global tourism.
TASK 1
Overview of the nature and trends of tourism on a global scale.
Tourism sector is growing very rapidly all aver the world (Carbone 2020). According to some
statics they have a booking of $1.6 trillion in 2017 which is approximate globally. It has been
ascertained that the it contributes 10.4% of the GDP in 2017 all over the world. The tourism is
rapidly increasing all over the world. It has been ascertained that there are various nature and
trends which affects the tourism on a global scale which are given below:
Environment at Destination: One of the factor which affects the nature and trends in tourism
industry is environment of the destination place. When tourist wants to travel for pleasure
purpose the prefer to travel to a place which have good climate conditions which are favourable
for their experience. Apart from that other environmental factors are also an essential factor to
select a tourist place. In recent trends, it is the most important factor to select a tourism area. The
recent trend is to select a place of environment friendly place. There is an increase awarness

among people about the environment and increase knowledge about the benefits of environment
affects the trend for tourism in a country.
Leisure Time: People are getting busy lives day by day. They are more concerned about their
mental health as well as standard in the society (Coca-Stefaniak 2020). In order to show off and
increase standard in the society people like to travel to various places. This trend in the society
all over the world to spend some leisure time increase tourism globally. Tourist in the society in
recent times has an increased trend of leisure time in their personal life which motivates them to
book a tour to spend some time with themselves.
Increased Awareness: The use of several instrument and digital technology in the society has
also increase the trend in the society to travel. The programmes which are shown in the
television programmes which helps to raise expectations of people which helps to increase
awareness in them for travel and tourism. By watching all those programmes, it creates desire in
them to travel at the places which are shown in the programmes and these desires creates word-
to-mouth publicity for a place. In recent times, this increased awareness among tourist attract
tourism globally.
Holiday packages: The various packages which are designed by several tourism organisations
all over the world also attract tourism in a country. The affordable packages motivates the target
customers to book those packages.
Internet: The increase trend of internet among people has influenced tourism in several ways. It
is because of internet that bookings became that much easy for the customers which is the major
reason for the increased tourism all over the world. Internet also helps in marketing of tourism
which attracts so much people to book tourism for that country.
All these factors are responsible for the creation of nature and trend in a tourism sector. It is
because of these factors that increase tourism globally (Guizzardi and Mariani 2020).
The features of important tourist generating and receiving areas of the world.
In order to generate and receive tourist in a country there are several characteristics which are
required to be present in a country. To understand the key features which are required to generate
and receive tourist in a country can be explai9ned from 5A's and that are explained below:
Access: Access in 5A's refers to the accessibility of a place by tourist. In order to book a ticket
the first feature which affects an individual is the complex process to have access of a country. In
order to attract more and more tourism a country should have a easy access for tourist in that

country. In order to make the place accessible it is guided that the visitor guide should contain a
proper information about the airports, interstates and alternative routes. In short accessibility here
refers to the infrastructure of a country in order to attract more and more tourism (Ioannides and
Gyimothy 2020).
Accommodation: At the first when the country is accessible by tourist they need a proper
accommodation for their stay in a country. In order to give tourists a better stay it is very
essential for tourist places to have a proper accommodation facilities.
Attraction: Apart from the above basic services which should be their in order to attract
customers it is essential for tourist places to have points of attraction in their country which helps
them to attract visitors towards them. The point of attraction helps to attract attention of tourist
towards the country. It motivates them to book a visit with the country.
Activities: Activities are that part of a trip which helps to make an ordinary trip to an
extraordinary trip. As travel choices are different of different people so activities can be different
for several tourists. Examples which are given to understand the activities are biking, hiking,
trekking and many more which impress travellers. In a survey, 85% families have a priority to
travel to outdoor activities. Snorkeling activity is the activity which is most liked by people
(Jarratt and Davies 2020).
Amenities: In order to win hearts of tourist it is necessary to provide them certain amenities.
According to various surveys, amenities plays an important role to impress tourists. The
shampoos, body washes, sockets for personalised gadgets and many more things are included in
amenities. They help a person to enhance their experience of travelling and provide them a
complete feel to their customers.
These 5A's are the elements which specify the several features an area should have in the world
in order to receive as well as generate tourism in a country.
TASK 2
Reasons for the growth of important global tourism generating and receiving areas of the world.
There are several reasons which are essential for the growth of global tourism in order to
generate and receive in the world which are given below:
Smaller Families: With the increasing trend of smaller families in the market, increases the
standard of people which affects the working of an organisation (Lee and Xue 2020). The

smaller families have affordable expanses on tourism which motivates them to book a tour for
them. In order to consider various reasons increasing trend of smaller families is also a reason
behind the growth of tourism globally.
Cheap and Easy Travel: As compare to earlier times with the increase awareness about the
importance of tour and travel, it is tried to make packages of holidays at reasonable rates which
help a person to get a cheap as well as easy travel to various locations. This simplified tour and
travel helps to increase tour all over the world. It is a also a good reason behind the growth and
development of important tourism areas in the world.
Internet booking and Advertisement: Advertisement through various modes is a great way to
attract more and more tourism in a country. Advertisement creates a curiosity in minds of
consumers in the tourism generating area to book a tour which led to increase in tourism activity
globally (Nunes and Cooke 2021).
More paid holidays: In corporate offices, there is an increase in awareness among leaders to
provide a proper holidays to their employees in order to motivate them to work in their
organisations in effective manner. Due to this the organisations provide paid holidays to their
employees. These paid holidays motivate employees to go on a holiday trips with their family.
These trips will result in increase in tourism all over the world.
Better and Quick Air travel: Air Travel is very essential infrastructure to provide accessibility
to the tourists to their countries. In order to attract more and more tourism in a country it is
essential to have a good air travel services in a country. London is a great area to attract tourist
because of good as well as quick air travel services. It is a reason for London that it attracts lots
of tourism in the city.
Awareness of Attraction: In order to attract more and more tourism in a country it is essential to
have tourist attraction places in a country. It needs to be properly managed by each and every
individuals as well as government. They need to be aware about the places which are tourist
attraction in a country (Pestana, Parreira and Moutinho 2020).
Compare a scope of emerging global tourism destinations in context of stages of the destination
life cycle, factors driving growth, and strategies employed.
There are various range of tourism destinations which has been emerging globally. Some of the
tourist destinations are United States, United Kingdom, Thailand, Spain and many more to
include in it. They can be differentiated on the basis of several factors which are given below:

Destination life cycle: There are various steps which are included in the destination life cycle
and they are Exploration, involvement, Development, consolidation and stagnation. United
States is a country which has a good destination life cycle which led to its emergence in global
tourism industry (Prideaux, Thompson and Pabel 2020). In case of United Kingdom they also
have an stable destination life cycle process in their country with in which London has good
emergence of tourism in the city.
Factors driving growth: There are various factors which drives to growth to an economy. In
this, there are several factors which led to growth of the various destination. In Case of United
Kingdom, the factors which provide growth to the tourism sector of the country is the ability to
maintain their destinations which attract lots of tourist to the country. In United States also they
work with the same factors which helps them to derive growth in the country from tourism
sector.
Strategies employed: Strategies refers to the plan a country used to attract more tourism to the
country. The strategy which is employed by United Kingdom to increase tourism in the country
is to provide easy access to the tourist to their countries. United Kingdom has improved visa
process which makes it easier to acquire visa of United Kingdom which is great strategy to
attract tourism in the country. In case of United States, they use a different strategy in order to
attract more and more customers to the organisation. They provides world class experience of
travelling to their customers which encourage more and more tourist to extend their visit to
United States.
With the help of a proper comparison it helps to ascertain that there are several
destinations which can be differentiated on various basis in terms of attraction and emergence of
trade in an organisation (Scott 2020).
TASK 3
Role and duty of important international organisations in the improvement of global tourism.
The most important organisation which take charge of promotion of sustainable and universally
acceptable tourism is United Nations World Tourism Organisation (UNWTO) and World Trade
Organisation (WTO) (Shukla and Kulshreshtha 2020). UNWTO is an international organisation
which is responsible to promotes tourism in an economy and make them understand the value of

tourism in economic growth of a country. The roles and responsibility of these organisations in
travel and tourism sector are given below:
Improve International understanding and contribute peace among all the nations: The
Global organisation UNWTO is responsible to maintain and improve a proper peace among all
the nation. They are responsible for this as they need to promote sustainable tourism which is
possible by maintaining peace between various organisation. These international organisations
are responsible and contribute in peace among all the nations.
Create Intercultural awareness and personal friendship: In order to create intercultural
relations and personal friendship between all nations UNWTO take so many actions which are in
this favour. It is very essential for this because it helps to promote tourism in several countries
and decrease the threat of terrorism.
Coordinate and cooperate with international agencies to promote tourism: It is essential to
establish a good as well as excellent cooperation and coordination between organisations which
are working in this sector for which the organisation UNWTO takes several steps. These
international agencies are responsible for the promotion of tourism all over the world. In order to
manage the actions of all the agencies it is required to have a proper coordination among all of
them (Uğur and Akbıyık 2020).
Focus on destination development: In order to have a good development and growth of tourism
sector the most important factor which affects tourism in a country is development of
destination. An organisation needs to focus on the development of destination in several ways
such as providing amenities near the destination and several other services which are required in
order to make the country more attractive.
Promote and develop responsible, sustainable, and universally accessible tourism:
TASK 4
Importance of several threats, issues and challenges which are associated with future
development of global tourism.
There are various challenges, threats and issues which are faced by tourism industry which
affects the future development of global tourism (Villamediana-Pedrosa, Vila-Lopez and
Küster-Boluda 2020). Some of the major challenges, issues and threats of tourism industry are
given below:

Increased competition between destinations worldwide: Due to so much of
destinations of tourism and increased awareness of tourism in various countries. So many
countries has developed their countries to attract more and more tourist in their places. The more
tourist places all over the world is good if talked about globally but it is not beneficial in the case
when it comes to take a development of a single country. This threat is very important for the
destinations as it creates a competition between various destinations all over the world. This high
competition can diversify the taste and preference of tourist and the countries need to provide
more and more services to them.
Economic impact and leakage from tourism: As tourism industry has a great impact on
economy of a country as a result they spend a lot to improve destinations which are used to
tourist in the country. This expenditure also provided to the multinational organisations which
helps to attract tourist in the country because of the liberalised financial market in recent times. It
creates a leakage in economy of a country which is an issue which is created because of tourism
industry.
COVID 19 Situation: The spread of disease in recent times is a biggest threat for
tourism industry which negatively affect the tourism industry in various ways. COVID 19
situation faced by whole world restrict the tourism in all parts of the world. It negatively affects
the economy of countries all over the world. In this crises the people are scared of this virus
which creates a terror in public. It will have a negative impact in future also as this terror of
infection by this deadly virus will remain in public. It takes a lot of time to recover the situation
and till then it will affect travel and tourism industry (Widjaja, Khalifa, and Abuelhassan 2020).
Threat of Terrorism: In order to provide accessibility to the tourists of various country
to make tourism easier increase a threat of terrorism in a country. More liberalised policy for
entrance in a country to attract more and more tourism in a country can give opportunity to
terrorists to get active in that location or a country. It is the great threat to all the countries which
stops a country to make themselves liberalised and accessible by all. Terrorism also scared
people to visit that country which affects the tourism in a country.
CONCLUSION
From all the above discussion it has been concluded that it is very essential for a country
to grow to maintain tourism in that place. Tourism has a direct impact on the economy of any
country. In order to have have a sustainable economic growth in a country it is essential to have a

good tourism policy in a country. There are several factors which creates a basis to differentiate
several emerging tourism destination all over the world. There are several organisation which
operates globally to promote sustainable development in tourism sector. They are responsible to
develop tourism globally. Although there are so many threats, challenges and issues which are
faced by tourism sector all over the world.

REFERNCES:
Books and Journals:
Aujirapongpan, S. and Pattanasing, K., 2020. Integrated Performance Measurement of Local
Hotels in the Context of a Global Tourism Destination: A Case Study of Samui Island,
Thailand. Asian Academy of Management Journal, 25(1).
Carbone, F., 2020. Tourism destination management post COVID-19 pandemic: a new
humanism for a human-centred tourism (tourism 5.0). Turismo Mundial, Crise Sanitária
e Futuro, p.43.
Coca-Stefaniak, J.A., 2020. Beyond smart tourism cities–towards a new generation of “wise”
tourism destinations. Journal of tourism futures.
Guizzardi, A. and Mariani, M.M., 2020. Introducing the dynamic destination satisfaction
method: an analytical tool to track tourism destination satisfaction trends with repeated
cross-sectional data. Journal of Travel Research, p.0047287520958205.
Ioannides, D. and Gyimothy, S., 2020. The COVID-19 crisis as an opportunity for escaping the
unsustainable global tourism path. Tourism Geographies, 22(3), pp.624-632.
Jarratt, D. and Davies, N.J., 2020. Planning for climate change impacts: coastal tourism
destination resilience policies. Tourism Planning & Development, 17(4), pp.423-440.
Lee, S.W. and Xue, K., 2020. A model of destination loyalty: Integrating destination image and
sustainable tourism. Asia Pacific Journal of Tourism Research, 25(4), pp.393-408.
Nunes, S. and Cooke, P., 2021. New global tourism innovation in a post-coronavirus
era. European Planning Studies, 29(1), pp.1-19.
Pestana, M.H., Parreira, A. and Moutinho, L., 2020. Motivations, emotions and satisfaction: The
keys to a tourism destination choice. Journal of Destination Marketing &
Management, 16, p.100332.
Prideaux, B., Thompson, M. and Pabel, A., 2020. Lessons from COVID-19 can prepare global
tourism for the economic transformation needed to combat climate change. Tourism
Geographies, 22(3), pp.667-678.
Scott, M., 2020. A space tourism destination: environmental, geopolitical and tourism branding
considerations for New Zealand as a ‘launch state’. Journal of Sustainable Tourism,
pp.1-14.
Shukla, U.N. and Kulshreshtha, S.K., 2020. United Arab Emirates as a global medical tourism
destination: An explorative study. In Global developments in healthcare and medical
tourism (pp. 277-290). IGI Global.
Uğur, N.G. and Akbıyık, A., 2020. Impacts of COVID-19 on global tourism industry: A cross-
regional comparison. Tourism Management Perspectives, 36, p.100744.
Villamediana-Pedrosa, J.D., Vila-Lopez, N. and Küster-Boluda, I., 2020. Predictors of tourist
engagement: Travel motives and tourism destination profiles. Journal of Destination
Marketing & Management, 16, p.100412.
Widjaja, Y.I., Khalifa, G.S. and Abuelhassan, A.E., 2020. The effect of Islamic attributes and
destination affective image on the reputation of the halal tourism destination of
Jakarta. Journal of Environmental Management and Tourism, 11(2), pp.299-313.