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Global Tourism: Nature, Trends, and Growth Factors

This assignment is part of the HND International Travel and Tourism Management program and focuses on global tourism destinations. It is a written coursework assignment that needs to be submitted by 07-12 June 2021.

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Added on  2022-12-16

About This Document

This document provides an overview of the nature and trends of global tourism, including the factors driving its growth. It also explores the features of important tourist generating and receiving areas, as well as the role of international organizations in improving global tourism. The document discusses the importance of factors such as environment, leisure time, increased awareness, holiday packages, and internet booking in shaping the nature and trends of global tourism. It also highlights the 5A's (Access, Accommodation, Attraction, Activities, and Amenities) that are essential for generating and receiving tourism in a country. Additionally, it examines the reasons behind the growth of global tourism, such as smaller families, cheap and easy travel, internet booking and advertisement, more paid holidays, and better air travel. The document further compares emerging global tourism destinations based on the stages of the destination life cycle, factors driving growth, and strategies employed. Finally, it discusses the role and duty of important international organizations, such as the United Nations World Tourism Organization (UNWTO) and World Trade Organization (WTO), in improving global tourism.

Global Tourism: Nature, Trends, and Growth Factors

This assignment is part of the HND International Travel and Tourism Management program and focuses on global tourism destinations. It is a written coursework assignment that needs to be submitted by 07-12 June 2021.

   Added on 2022-12-16

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Global Tourism: Nature, Trends, and Growth Factors_1
Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of the nature and trends of tourism on a global scale............................................3
The features of important tourist generating and receiving areas of the world......................4
TASK 2 ...........................................................................................................................................5
Reasons for the growth of important global tourism generating and receiving areas of the
world.......................................................................................................................................5
Compare a scope of emerging global tourism destinations in context of stages of the
destination life cycle, factors driving growth, and strategies employed................................6
TASK 3............................................................................................................................................7
Role and duty of important international organisations in the improvement of global tourism. 7
TASK 4............................................................................................................................................8
Importance of several threats, issues and challenges which are associated with future
development of global tourism...............................................................................................8
CONCLUSION................................................................................................................................9
REFERNCES:................................................................................................................................11
Books and Journals:..............................................................................................................11
Global Tourism: Nature, Trends, and Growth Factors_2
INTRODUCTION
Tourism refers to the travelling by people either for business or for pleasure purpose. Travel and
tourism is a business in which organisations attract, provide accommodation and entertainment
to the tourist (Aujirapongpan and Pattanasing 2020). This is a business which covers all the
operations which are required to operate tours. Acorn Tourism Consulting Limited is an
organisation which is situated in United Kingdom. The company has a good track record to
develop tourism business and economy of visitors in UK as well as in other international
countries. The company is provides quality services in market research of tourism sector which
includes online as well as visitors survey, focus groups and consultations, feasibility study of
visitors economy, business plans and marketing strategies. In this report, it contains nature as
well as trends of tourism on a global scale. There are several features of the areas which are
important to receive or generate tourism in a country. There are several reasons which affects the
growth of important global tourism generating as well as receiving areas of the world. This
report also contains role of various international organisations in the development of global
tourism and importance of several threats, challenges and issues in the future development of
global tourism.
TASK 1
Overview of the nature and trends of tourism on a global scale.
Tourism sector is growing very rapidly all aver the world (Carbone 2020). According to some
statics they have a booking of $1.6 trillion in 2017 which is approximate globally. It has been
ascertained that the it contributes 10.4% of the GDP in 2017 all over the world. The tourism is
rapidly increasing all over the world. It has been ascertained that there are various nature and
trends which affects the tourism on a global scale which are given below:
Environment at Destination: One of the factor which affects the nature and trends in tourism
industry is environment of the destination place. When tourist wants to travel for pleasure
purpose the prefer to travel to a place which have good climate conditions which are favourable
for their experience. Apart from that other environmental factors are also an essential factor to
select a tourist place. In recent trends, it is the most important factor to select a tourism area. The
recent trend is to select a place of environment friendly place. There is an increase awarness
Global Tourism: Nature, Trends, and Growth Factors_3
among people about the environment and increase knowledge about the benefits of environment
affects the trend for tourism in a country.
Leisure Time: People are getting busy lives day by day. They are more concerned about their
mental health as well as standard in the society (Coca-Stefaniak 2020). In order to show off and
increase standard in the society people like to travel to various places. This trend in the society
all over the world to spend some leisure time increase tourism globally. Tourist in the society in
recent times has an increased trend of leisure time in their personal life which motivates them to
book a tour to spend some time with themselves.
Increased Awareness: The use of several instrument and digital technology in the society has
also increase the trend in the society to travel. The programmes which are shown in the
television programmes which helps to raise expectations of people which helps to increase
awareness in them for travel and tourism. By watching all those programmes, it creates desire in
them to travel at the places which are shown in the programmes and these desires creates word-
to-mouth publicity for a place. In recent times, this increased awareness among tourist attract
tourism globally.
Holiday packages: The various packages which are designed by several tourism organisations
all over the world also attract tourism in a country. The affordable packages motivates the target
customers to book those packages.
Internet: The increase trend of internet among people has influenced tourism in several ways. It
is because of internet that bookings became that much easy for the customers which is the major
reason for the increased tourism all over the world. Internet also helps in marketing of tourism
which attracts so much people to book tourism for that country.
All these factors are responsible for the creation of nature and trend in a tourism sector. It is
because of these factors that increase tourism globally (Guizzardi and Mariani 2020).
The features of important tourist generating and receiving areas of the world.
In order to generate and receive tourist in a country there are several characteristics which are
required to be present in a country. To understand the key features which are required to generate
and receive tourist in a country can be explai9ned from 5A's and that are explained below:
Access: Access in 5A's refers to the accessibility of a place by tourist. In order to book a ticket
the first feature which affects an individual is the complex process to have access of a country. In
order to attract more and more tourism a country should have a easy access for tourist in that
Global Tourism: Nature, Trends, and Growth Factors_4

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