Global Toys Website Report

Global Toys Website report
[Course Name]

Contents
1 Introduction........................................................................................................................2
Content...................................................................................................................................2
Purpose...................................................................................................................................2
Communication......................................................................................................................2
Typefaces...............................................................................................................................3
Colour.....................................................................................................................................3
Navigation..............................................................................................................................3
Layout....................................................................................................................................4
2 Features..............................................................................................................................7
3 User Acceptance Test.........................................................................................................7
Usability / Walkthroughs.......................................................................................................8
Functionality and Ease of Use................................................................................................9
4 Recommendation..............................................................................................................10
5 Conclusion........................................................................................................................10
6 References........................................................................................................................11
1

1 Introduction
Global Toys, is a proprietary firm that sells toys. They have a shop in the metropolitan city in
the area of one acre. The shop is large enough which makes it difficult for customers to find
their way through it while shopping. Any store in the modern world today use website to
promote and sell themselves. It helps them a platform to show the world information about
the company, products, and services. It also provides them opportunities for marketing and
selling through the ecommerce solutions. A website was developed for the toy store that
helps customers to understand the store layout and select products to buy. This is a review
report of the project that covers the essentials of the website development project including
its scope, development purpose, and user evaluation. Based on this evaluation, certain
recommendations have been provided for the website.
Content
Websites can be very dynamic and can house huge information. With new technologies used
in development, complex web-systems are created that have to be managed by developers.
Not just the technical but also the understanding of design principles that would make the
website best for customers also need to be followed. A website needs a minimal design, clear
information hierarchy, easy interface, navigational excellence, appropriate typography and
font, and should take care of hermeneutics. Common guidelines are available on development
when considering all these areas. A website made with these guidelines followed would have
high chances of getting success in the online space.
Purpose
The objective of the website is to make it easy for Global toy customers to find their products
in the store. The website contains information about the store such as its opening times,
contact details, addresses, company information, terms, and policies, and the product details.
Product details include descriptions, images, colours, specifications, prices, and shipping
details. Products are more focused on the website including on the web page as they are most
important for customers. Thus, products are showcased in all major pages and also provided
with easy navigation through menu.
Communication
The website has a contact form feature that allows customers to communicate with the brand
by sending an email. Besides this, the contact page also has company contact details like
email, phone numbers and store address. This gives visitors a choice which they can make by
2

either contacting the company themselves using given details or letting the company call
them back by posting their contact details.
Typefaces
Text makes an important piece for a website as it is what customers or prospects would read
to learn about the company and its products. An appropriate typeface could make a website
look poor and thus, standard typefaces that are widely accepted by ecommerce companies
must be chosen. H1, H2, and H3 tags should be used for creating highlighted tests. The fonts
selected should be widely adopted ones and not the fancy ones.
Colour
The colour creates an impact on a visitor and thus, needs to be carefully selected. The website
should have colour that can be associated with business theme so that recognition is better.
The website used light and pleasing colours as it is targeted to children stuff. The choice of
colour is appropriate for the store that has to appeal the parents or the kids.
Navigation
The website uses a simple navigation through all major pages connected via menu items.
Navigation can be local or global. In global navigation, users are guided through the different
sections of the website while local navigation allows them to shift to different sections within
pages. The website used local navigation so that customers could scroll through sections of
the website faster and with ease (Eberts, 2012). Within product page, a user or customer
would be able to scroll through different sections to find the needed information.
3