Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Key developments and different elements of the travel industry...........................................3TASK 2............................................................................................................................................6Factors driving tourist behaviour by using the motivational theories....................................6TASK 3............................................................................................................................................9Current pattern and trends in travel and tourism ...................................................................9TASK 4..........................................................................................................................................11Factors affecting the current levels of popularity of different global destinations...............11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONThe sector of travel and Tourism is the faster growing industry in the UK country, whichgives its total contribution in the improvement or betterment of the economy. This sector gainsthe attention of large number of customers by using the buildings, gardens, local attractions, etc.,and make them available the things which they are required and make their travelling morecomfortable. This sector also works with the hospitality industry in order to provide them thegood and best experience during the travelling. The present report is going to discuss about thekey historical development of the travel and tourism sector along with the influencing factorwhich impact on their decision making (Blanchard and Higgins-Desbiolles, 2013). Along withthis, the motivation models and how this influence the customer decision making is also beendiscussed in the following briefing report. At last, the investigation is to be done on the differentfactors which influence the levels of popularity of various global destination is also to beexplained in the report.TASK 1Key developments and different elements of the travel industryBriefing PaperDevelopments in travel and tourism sectorIn the old time, most of the people visit and spent their free time in the coastal or hilly areas thatprovide them a good environment. The major purpose of visiting this country is to get thepeaceful environment. In the medieval age most of the travellers visit a country with thepurpose of journey to do a business or learn something new about a country. As the era changespeople generated interest to visit new places and countries. This work as the milestones todevelop and growth the travel and tourism sector for a country (Scott, Hall and Gössling, 2012).Different sector that makes up global travel and tourism experiences there are different types of sector are present in the country which impact on the travelindustry. This travel company include all this sector to provide a better experience to itscustomer. Different sector that work as a part of travel industry are service, food, beverage andtransportation etc. For a travel industry it is necessary to provide this services to this customer.
Elements of travel industry and their interrelationTravel & tourism sector is a challenging industry in which there are many competitorsare present that want to establish themselves in such rapid growth industry. Company whichoperate its business in travel industry. They are always ready to adopt new technique to facedifferent challenges for the growth of their business. In the travel industry there are two type ofelements which impact on the services of company which are as discussed below:Direct elementsDirect element include those factors which are experienced by customers directly. Thisexperience include factors during the time of client journey. Like ancillary service,accommodation etc. This element provide a comfortable journey to a customer. In the case oftravel industry it is good food, better transportation facility which create good hospitalityexperience for the customer (Theobald, 2012). This mainly includes transportation and
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