Global Travel and Tourism Trends

This document discusses the milestones of the travel and tourism industry and their impact. It also evaluates the elements of the industry and their relation to tourist experiences. Furthermore, it determines the factors that affect tourism behavior and explains the models of motivation and their influence on consumer decision making. Lastly, it identifies potential trends in the travel and tourism industry.

Global Travel and Tourism Pattern and
Trends

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................4
P1 Discuss milestones of T&T industry and their impact on respective industry....................................4
P2 Evaluate no. of elements of T&T industry and their relation with the tourist experiences..................5
TASK 2.......................................................................................................................................................6
P3 Determine the different factors that affect tourism behavior..............................................................6
P4 Explain models of motivation and how they influence the consumer decision making process.........7
TASK 3.......................................................................................................................................................8
P5 Identify potential trends of T&T industry...........................................................................................8
TASK 4.....................................................................................................................................................10
P6 Elaborate various factors that directly impact popularity of differ global destinations.....................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................13

INTRODUCTION
T&T refers to generally regarded as act of travel to different locations to accomplish
different purpose such as business , pleasure and many more. Travelling indicates the exploring
one place to another that can be long, short, international or national. Travel and tourism
industry is one of most imperative contributor in economy as it provides large no. of
employment opportunities to people and cater needs and desires of people potentially.
Respective assignment rely on the TUI Group which is a basically a T&T organization of
Germany as it provides no. of services under the one roof. Respective assignment covers the
history of T&T and its contribution in development. Further it includes various elements of
respective industry and interrelationship in between tourist and their experiences. It also includes
the various factors that directly impact on the tourist behavior and practices of motivation to
them. finally it includes the trends of market that needs to evaluated by marketers potentially.

TASK 1
P1 Discuss milestones of T&T industry and their impact on respective industry.
The UK government always recognized significance of tourism in the economy and
introduce the various policies and laws over the years that are milestones of development of
travel and tourism.
Development of tourism act 1969: The major aim of respective legislation is to make tourism
sector the uniform values so that best potential outcomes should be achieved (Fyall, 2019). The
development o tourism is kind of act to give establishments of British Tourist authority and
tourist board for England, Scotland and Wales.
Air passenger duty 1996: Respective legislation is tax imposed by UK government of all
passengers to fly out of UK. Respective legislation regulates all activities such as it reduced no.
of economy flights, removing barriers in growth in inbound tourism and many more.
Product development:
Holiday camps: In Between the 1945 and 1960 holiday camps are in apex, about 60% in holiday
market. Butlins and Warners were the most popular name in the marketplace. Holiday camps
decline in the year 1970s as it is very much in demand to enjoy.
Package holiday 1949: In the year 1949 Travel and tourism product would be a package holiday
provided as it is very much inclusive in nature by including transport and food. In the year 1960
package holidays takes place widely in which some of sold and advertised by the tour operators
in order to remain competitive in market place (Neupane, 2019)..
Destination development 1966: Destination develop thoroughly since the 1960s with help of
promotions and popularity in market place. Year by year the destination development theme get
popular in between the people and had on effect on changing tourism and destination forever. In
context of TUI Group they provide no. of services to their consumers under one roof so that they
attract large no. of consumers positively.

All factors plays very much important role in development of travel and tourism industry
as they provides protection to people and educate them about their services that collaboratively
build faith in heart of people to serve them in positive manner (Fyall, 2019).
P2 Evaluate no. of elements of T&T industry and their relation with the tourist
experiences.
To Provide one of best products and services to the end user it is very much potential for
an organization to use various kinds of factor or elements that are important factors of tourism
industry are as follows:
Respective elements of tourism known as 3 A’s of tourism.
Accessibility (Reach ability/ Transportation): Accessibility refers to efforts to reach at a place
of destination by using the various kinds of transport means. It should be customary, most
relaxed that helps in providing one of best experience to the end users (Neupane, 2019). There
are various kinds of transport means such as Airlines, rail and road. In context of TUI Group
they are they provide one of best services to their consumers by picking them right destination
from right time to enhance their level of experience.
Accommodation: It is position where the consumers visit and utilize one of best products and
services and organization charge money against it. There are various kinds of services provided
as per spending capacity of consumers it starts from seven star to deluxe and budget class hotels
that choose by consumers as per their expenditure capacities and many other factors.
Attraction (Locale): In attraction element of T&T consist of the differ kind of components . it is
something that helps to attract consumers towards organisational products and services in order
to remain competitive (Damiasih, Ihalauw and Suharti, 2020). Locale is another important
attribute that is basic component of tourism and includes the holiday destination by attracting
one of best attributes to tourist. It attract the natural attractions to consumers so that pay for the
attribute in positive manner. it is one o f most important attribute of tourism and demanded very
much. In context of TUI Group they always aimed to provide all three elements in their services
so that they can provide one of their best services to the end users.

Transport: Transportation is determined as another influential element of the travel and
tourism sector as it makes it easier for the visitor to go for their favourite place. It can be said
that safe, comfortable and quick transportation services offered to the customers directly makes
happier. As a result, it improvises tourist experience and also influences them to remain loyal
with the similar tourism company for longer period of time.
Ancillary Services: Ancillary services are commonly considered as those services which
are requested by the client or tourist like travel insurance, car hire, transfers to your hotel and
also currency exchange. Here, it can be said that these services are offered by the travel agent to
the customers. This travel agent takes some commission for these on the basis of their percentile
but still these services contributes a lot in enhancing the satisfaction level of the customers as
their whole travel become much smoother. Along with this, it also contributes in converting
tourist experience into the better one.
It is very much potential for an organization to pay attention on the consumers needs and
demand factors by paying attention on the above mentioned elements that directly contribute in
enhancing consumers experience in positive manner. In addition to this, effective incorporation
of these elements within the industry directly enhances tourist experiences and influences them
to stay loyal with the same tourist company for longer period of time. All of these are interrelated
with one another and also contributes in the effective execution of one another responsibility. For
instance: Ancillary services offered by the travel agent have tied up with all other elements such
as Transport and Accommodation. This connection provides better business opportunity to the
all three of these elements and also contributes in maximising their sales performance.
TASK 2
P3 Determine the different factors that affect tourism behavior
There is different factor which effect the tourism industry so major steps should be taken
by the company to reduce the impact which help in taking effective decision in the well define
manner (Becken,2019). For firm like TUI management have to focus on the changing

environment and make sure to fulfill the needs and requirement in the well define manner. Here
is some elements which effect the tourism behavior which is explained down below:
Economy of the country: When the country is going in the economy turbulence in this
case the tourism industry gets effected. Beside this if the country is facing unemployment it will
face issue and it will get affected by the tourism effectively. In this case TUI have to focus and
promote services in those area where the economy condition is high, and people have more
spending power through which tourism sector can sustain for the longer time period. As the
country economy is doing well and people can spend more of leisure in this scenario tourism
industry progress.
Technology: Internet have penetrated to almost each and every corner of world which
have affected the market of tourism effectively. People are enjoying the benefit of technology as
it has reduced the sector to the minimum. While planning a tour, the tourist tries to get the
information regarding the place they are going to visit and the quality of amenities as well as the
service are the major attraction for the tourist (Höpken and et., al., 2019). After visiting the
different palaces people share their experience and opinion on various platform through internet.
Hence this reduces the main aspect which help in reducing the market which and effect the
tourist behavior. Along with this, it can be further said that usage of advance technology directly
helps individual in improving experience in more appropriate manner as they can use this
technology at the starting time while finalising their trip to that particular place.
Geographical factor: Some physical factor like geographical and the climate condition
and other facilities are involved in the decision making of the tourist. All these aspects are
looked by the tourist and they decide to make to visit the place. As different nation hastheir
owngeographical location which attract different tourist and also help in increasing the
motivation factor for the tourist to make prior decision. Apart from this it, some nation like
Thailand and Singapore have major geographical location as this advantage for tourist as this
behavior encourage to visit the place.
Education of tourist: This is also considered as the most essential factor which effect the
tourist behavior. The more educated tourist will likely have wider choice and curiosity which to
gain the knowledge and visit different places. Hence this drive to make decision when it comes

to choose the different tourist palace. As the background plays a vital role which effect the
person to tourism sector, and it increase the urge for the person to visit different destination.
Along with this, it can be said that eco tourism is one of the finest trend which maximises the
customers experiences and also helps them out in learning about new things across the world.
P4 Explain models of motivation and how they influence the consumer decision making
process
For understanding the motivation model the Maslow hierarchy theory is used by used to
describe the decision-making process effectively. In the case of tourist there can be different
aspect which may motivate and encourage to travel and help to figure out the decision pattern in
the well define manner (Bokelmann and Lessmann 2019.). In the context of TUI the
management have to make sure to implement such model which aid to figure out the decision-
making process effectively.
Maslow theory of motivation:
This theory was given by Maslow as to understand the motivation factor effectively. This
consist of different stage which describe the driving forces which empower the tourist to choose
the require destination in the effectively manner. Here is the detail explanation which is
explained down below in detail manner:
Physiological needs: These are the needs which are biological in nature and are require
for the human survival. This consist of air, food, water and shelter. If these needs are not
survived than body cannot function normally. In the case tourist must fulfil the needs the basic
needs as to survive during the visit to different country. This need is vital as other are secondary
until primary needs need is not fulfilling. At this stage, consumers make decision of buying the
services by thinking about their basic needs.
Safety needs: Once the basic needs are fulfilled than the security needs become essential
for the person. In the context of tourist, the individual look after the safety and security while
visiting the different place. The decision of the person depends upon the safety measure and
make sure that each and every aspect is destination is safe to visit.

Love and belonginess: The third level of need is social belongings which tend to
motivate the people to visit different places in the world (Strommen-Bakhtiar and Vinogradov,
2020). For the consumer this most vital to be more social and involve in feeling of belonginess.
The need of interpersonal encourage the tourist to choose places in a well define manner. Here,
if the customer gets appropriate level of belongingness from the customers’ side then they get
attracted to the tour operators and makes decision of travelling on the sake of their positive
relations.
Esteem needs: This stage in divided into two categories which indicate that dignity,
achievement and other indicate the status and prestige. In the case of Tourist there are different
factor such as person wants to earn respect in society while going to different places whereas
other person seemsit’s as an achievement which help to become a traveler. As this depend upon
individual personality which help to fulfil the self-esteem need. In this consumers decision
making often takes place by noticing their own esteem needs that could be fulfilled with that
particular travel experiences.
Self-actualization: This refers to the person potential, self fulfilment and seeking
personal growth and the experience present in the market. This stage describes about the desire
to accomplish in limited time frame. For traveler the peace and to gain knowledge have become
essential which is motivation factor which effect the business and also help in find out different
places which to visit and gain self-satisfaction effectively.
From the above analysis this has been analyzed that the basic needs are more essential
than other needs which motivate the consumer buying decision process (Beeton and Morrison,
2019). In the case in the Physiological needs are not fulfilled than the individual will not move to
other needs. Beside this it also empowers that, individual needs must be satisfied by the lower
level deficit before progressing on to meet the higher level of deficit needs effectively.

TASK 3
P5 Identify potential trends of T&T industry.
For the tour operators it is very much difficult to locate current travel trends and statistics
as it helps in providing one of best experience to the end users. In context of T&T industry there
are no. of modifications takes place that are as follows:
Last minute bookings are increasing: In the 2018 from the tourism survey 39% of the
participant are elected from the last minute bookings that create hurdles in front of the tour
operator and now it become common kind of trend in market (Edgell Sr, 2019). In that regards it
is very much essential to take extra price and provide services to the tourist. The most important
factors that contributes in weather in that regards the strong kind of marketing, local partnerships
and live availability is one of most preferred tools in order to gain potential outcomes. On other
hand advance bookings is preferred for the long tours as it not managed promptly by the tour
operators. Convenience consider one of most important kind of tool or selling point as traveler as
they do not want spend lots of time to plan actions potentially.
Travelers are exploring new places and demanding new experiences: From the year 2018 from
study of tourism department it has been analyze that 22% of participants evaluate the visible
increase in the no. of visitors towards the new destinations. It become trend that people want to
spend their time and money on the travel activities as it become symbol of lavish life for them.
Tour operators are receiving the apply for from people to make available exclusive kind of
experiences to them from the travelers who want something in their life one time. As it become
more common in among millennia’s that wants to visit the place and communicate their story
with others.
Ecological and educational tours in very demanded: In the current world people are very
much environment friendly and want spend time with nature. It is very rare experience for people
to gain the inside information of specified region and the way protect future potentially (Khaidi,
Abu and Muhammad, 2019). Tourist use takings to find out ecological projects such as forest
and animal habitat restoration in order to give unique kind of experience to their consumers. In

regards of TUI Group they evaluate one of best methods or tools that helps in giving potential
outcomes to their end users.
TASK 4
P6 Elaborate various factors that directly impact popularity of differ global destinations.
There are no. of attributes that enhance reputation in context of range of global places to
attract large no. of people. Here are the no. of factors that build a unique image about a
destination and build as a tourism hub for people:
There are no. of destination in UK marketplace that popular in among the people such as Tower
of London, Stonehenge, river Thames and Big Ben and many more.
Environmental factors: Environment plays very much important role in enhancing consumer
level of experience in positive manner such as:
Good climate: Good climate is one of most vital kind of factor to attracting for tourist to visit
any place potentially (Kapeller, Füllsack and Jäger,2019). As present climatic conditions are
warm in nature and adequately sunshine attracts tourist that come from the temperate and colder
regions. In that regards UK able to attract large no. of people as they are good climatic
conditions.
Historical and cultural factors: Many tourist attract towards the place due to their historical
and cultural significance that work as an legacy in among people. As people love and enjoy to
explore the place that rich in culture including the ancient monuments, forts, museum and many
more (Su and et.al.,2019). In that regards it is accountability of government to pay attention on
tourist and development of historical venues so that they can attract large no. of potential
individuals in their country. Tourist largely contribute in economic development and growth of
local people so it is very important to pay attention on tourism and its development.
Religious factors: Religious factors plays very much important role in attracting large no. of
people towards the specified destination (Pillai, 2019). All people have different kind of areas of
interest and accordingly they choose the place to visit. In context of TUI Group they supply the

diverse kinds of tour packages by acknowledging the consumers wants so that they become one
of most loyal consumers of organization.
So it has been evaluated that for an organization consumers plays very much important
role and its accountability of management to put one of their best efforts in enhancing consumers
experience in positive manner. by using the no. of factors or attributes such as affordability,
accessibility organization can be able to provide good deals in front of consumers.
CONCLUSION
From respective assignment it has been evaluated that T&T industry plays very
significant role in giving one of best products and services to their consumers in order to improve
their living standard. There are no. of factors the shape consumer decision making such as
pricing, distribution network, worth of money and many more. In that regards it is very much
potential for an organization to opt one of best tools and strategies to offer best services to the
end user. It is very essential to evaluate emerging patterns and trends of market in context of
international travel and tourism to shape consumer experience positively.

REFERENCES
Books and journals:
Becken, S., 2019. Decarbonising tourism: mission impossible?. Tourism Recreation
Research, 44(4), pp.419-433.
Beeton, S. and Morrison, A.J. eds., 2019. The Study of Food, Tourism, Hospitality, and Events.
Springer.
Bokelmann, B. and Lessmann, S., 2019. Spurious patterns in Google Trends data-An analysis of
the effects on tourism demand forecasting in Germany. Tourism Management, 75, pp.1-
12.
Damiasih, C.D., Ihalauw, J.J. and Suharti, L., 2020, February. Understanding international
tourists’ preference pattern in visiting tourist destinations in Yogyakarta. In Facing
Global Digital Revolution: Proceedings of the 1st International Conference on
Economics, Management, and Accounting (BES 2019), July 10, 2019, Semarang,
Indonesia (p. 66). Routledge.
Edgell Sr, D.L., 2019. Managing sustainable tourism: A legacy for the future. Routledge.
Fyall, A., 2019. Tourism destination re-positioning and strategies. In The Future of Tourism (pp.
271-283). Springer, Cham.
Höpken and et., al., 2019. Google Trends data for analysing tourists’ online search behaviour and
improving demand forecasting: the case of Åre, Sweden. Information Technology &
Tourism, 21(1), pp.45-62.
Kapeller, M.L., Füllsack, M. and Jäger, G., 2019. Holiday Travel Behaviour and Correlated CO2
Emissions—Modelling Trend and Future Scenarios for Austrian
Tourists. Sustainability, 11(22), p.6418.
Khaidi, S.M., Abu, N. and Muhammad, N., 2019, November. Tourism demand forecasting–a
review on the variables and models. In Journal of Physics: Conference Series (Vol. 1366,
No. 1, p. 012111). IOP Publishing.
Neupane, P.C., 2019. Destination Management: Nepalese Efforts, Experiences &
Challenges. The Gaze: Journal of Tourism and Hospitality, 10(1), pp.51-66.
Pillai, K.R., 2019. Quantitative Dimension of India’s Tourism Trajectory in the Post-reform Era.
In Quantitative Tourism Research in Asia (pp. 131-148). Springer, Singapore.
Sarkar, S.K. and George, B., 2019. Patterns of tourism and Hospitality education in India and
Malaysia: A critical Reflection. In Tourism education and Asia (pp. 227-242). Springer,
Singapore.

Sönmez, S., Wiitala, J. and Apostolopoulos, Y., 2019. How complex travel, tourism, and
transportation networks influence infectious disease movement in a borderless world.
In Handbook of Globalisation and Tourism. Edward Elgar Publishing.
Strommen-Bakhtiar, A. and Vinogradov, E., 2020. The Adoption and Development of Airbnb
Services in Norway: A Regional Perspective. In Destination Management and
Marketing: Breakthroughs in Research and Practice (pp. 32-44). IGI Global.
Su, X. and et.al., 2019. Analysing trends in the spatio-temporal behaviour patterns of mainland
Chinese tourists and residents in Hong Kong based on Weibo data. Current Issues in
Tourism, pp.1-17.