Global View of International Wine Market

Running head: GLOBAL VIEW OF INTERNATIONAL WINE MARKET
Global view of international wine market
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GLOBAL VIEW OF INTERNATIONAL WINE MARKET
Table of Contents
Answer to question 1:.................................................................................................................1
Description of important players in the global wine market:.....................................................1
Answer to question 1:.................................................................................................................4
Changing wine market:..............................................................................................................4
Answer to question 1:.................................................................................................................5
Opinion on different branding and marketing strategies of wine:.............................................5
Reference list:.............................................................................................................................6

GLOBAL VIEW OF INTERNATIONAL WINE MARKET
Answer to question 1:
Description of important players in the global wine market:
The global production of wine witnessed a decline of 23.6 mhl at 250 mhl in year
2017 compared to year 2016. Market of Spain, France, Italy, and Germany declined by 20%,
19%, 17% and 15% respectively. Production on wine in US in year 2017 was almost as high
as year 2016 which was estimated at 23.6 mhl. Wine production in Australia continued to
grow in volume at 13.7 mhl. The highest production of wine in year 2017 was Italy at 42.5
mhl followed by France and Spain at 36.7 mhl and 32.1 mhl respectively.
The world consumption of wine witnessed an increase of 1.8 mhl compared to year
2016. The position of United States was confirmed as the top global consumer since year
2011 with an estimated consumption at 32.6 mhl. It was because of an increase in the growth
of domestic demand in previous year 2016. In Europe, the declining consumption of
traditional consumer and producer countries saw a break. United Kingdom in year 2017
returned to its level of 12.7 mhl in year 2016. However, there was a slight increase in
consumption in year 2016. France witnessed a moderate decrease in consumption of wine to
27 mhl and an increase in consumption in Italy, Spain and Germany to 22.6 mhl, 10.3 mhl
and 20.2 mhl respectively. In year 2017, the overall consumption of wine in the market of
Australia and New Zealand stabilized.
The total export of all countries in year 2017 is estimated at 107.9 mhl indicating an
increase of 3.4% as against year 2016. The biggest exporter of wine in year 2017 was Spain
with total value of 22.1 mhl. There was increase in exports by more than 3% from the
countries such as Chile, New Zealand, Portugal, South Africa, France and Italy. Country
analysis depicts that wine trade is dominated by country such as Italy, Spain and France in