Table of Contents CHAPTER 1: INTRODUCTION....................................................................................................1 1.1 Overview of research........................................................................................................1 1.2 Background of the Research.............................................................................................1 1.3 Rationale of the project....................................................................................................2 1.4 Research Aim...................................................................................................................2 1.5 Research Objectives.........................................................................................................2 1.6 Research Questions..........................................................................................................2 CHAPTER 2: LITERATURE REVIEW.........................................................................................4 2.1 Concept of globalisation...................................................................................................4 2.2 Benefits of globalisation in context with Marks and Spencer.........................................4 2.3 Affects of globalisation on success of Marks and Spencer..............................................5 2.4 Challenges that can be faced by Marks and Spencer while globalising their business...6 CHAPTER 3: RESEARCH METHODOLOGY............................................................................8 3.1 Type of Investigation........................................................................................................8 3.2 Research Philosophy........................................................................................................8 3.3 Research Approach...........................................................................................................9 3.4 Data collection..................................................................................................................9 3.5 Sampling.........................................................................................................................10 3.6 Timeline..........................................................................................................................10 CHAPTER 4: DATA ANALYSIS AND INTERPRETATION....................................................12 CHAPTER 5: RESEARCH OUTCOMES....................................................................................25 5.1 Conclusion......................................................................................................................25 5.2 Recommendation............................................................................................................25 CHAPTER 6:REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH METHODOLOGY........................................................................................................................26
6.1 Reflection.......................................................................................................................26 6.2 Alternative Research Methodology................................................................................26 CONCLUSION..............................................................................................................................27 REFERENCES..............................................................................................................................28 APPENDIX...................................................................................................................................30 Research Proposal Form.......................................................................................................30 Research Ethics approval form.............................................................................................33
Topic:“How globalisation drive business towards success” CHAPTER 1: INTRODUCTION TITLE:To determine how globalisation can drive business towards success. A Case Study on Marks and Spencer. 1.1 Overview of research Globalisation is not a new concept because every individual knows about how it is providing benefits to an organisation. Globalisation has provided a platform where company can come together and interact with each other so as to gain competitive advancement. Therefore, it can be said that globalisation has provided numerous opportunities to firms in order to operate its business in an effective manner (Alejandra Gonzalez-Perez, 2013). It is because of globalisation that company has increased the level of competition. Major benefits that has been gained by companiesbecauseofglobalisationisthatithasgivenopportunitiesofexpandingits geographicaldispersionbecauseofwhichcompanyhasincreaseditscustomer'sbase. Globalisation is not confined with only economic aspects it has included other elements as well such as cultural awareness, exchange of tools and technologies, etc., therefore, because of this, company can now include employees who are skilful enough in performing their activities in an effective manner. Therefore, this report will help researcher in evaluating the how globalisation takes business towards success. What all are the factors that must be consider by company so that better outcomes can be gained. For this aims and objectives will be formulated on which entire research will be based. Along with this, different methodology will be undertaken such as primary and secondary so that research can be made effective in nature. As a result, this will aid in evaluating a valid conclusion for making research more reliable in nature (Apăvăloaie, 2014). 1.2 Background of the Research Globalisation is considered to be a very wide concept as it includes different kinds of elements that can further assist company in delivering effective services and facilities. Marks and Spencer, is a multinational company that deals in the sector of retail industry that it is providing excellent services and facilities to its customers. It is a biggest retailer and has almost 150 stores in around 30 countries consisting 130 franchise operating in all over world. The overseas branches of thisbusinessfirmare franchised locally. Thisresearch will be effective in determining places where firm can gain maximum benefits (Appel, Franz and Hassler, 2014). 1
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The main reason of Marks & Spencer behind making the business globalise is to target the newt market and also enhance its market share in an effective manner. In business, globalisation is change from firm that is related with single country to one that operate its business in many other countries in an effective manner. In addition to this, economic globalisation is global integration of an economies by investment flows as well as trade in context to increase international competitiveness. On the other hand, globalisation had driven through financial liberalisation and technological change through appreciation between policy makers (Axelrod and VanDeveer, 2014). 1.3 Rationale of the project Globalisation is a crucial component which is providing advantage to companies, it is enabling company in operating its business across international borders. Thus, this research will help in understanding how globalisation can help company in gaining success and competitive advancement. Along with this, it will aid firm in operating business properly considering the factors that can hamper their business operations (Kasemsap, 2015). Apart from this, conducting this research will help researcher in evaluating limitations as well. 1.4 Research Aim Aim of this research is to “To identify the importance of globalisation and its role of taking business towards success. A Case Study on Marks and Spencer. 1.5 Research Objectives To determine the concept of globalisation. To identify the benefits of globalisation in context with Marks and Spencer. To evaluate the affects of globalisation on success of Marks and Spencer. To identify challenges that can be faced byMarks and Spencer while globalising their business. 1.6 Research Questions What do you understand by the concept of globalisation? What kind of benefits Marks and Spencer can gain because of globalisation? How globalisation can put an affect on success of Marks and Spencer? What are the challenges that can be faced by Marks and Spencer while globalising their business? 2
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CHAPTER 2: LITERATURE REVIEW Literature review refers to review of the ongoing as well as completed investigation that has been conducted to determine the current methodologies in an effective manner. It is mainly summarize and determine the findings which are related with specific research area. In order to collect the data, researcher uses the secondary sources for an instance books, journals, articles and many others. 2.1 Concept of globalisation In the present world of economy which we think it totally based on globalization. Today's world growing rapidly therefore, globalization is also a part of market with independent things such as consuming similar goods, and responds to the same as other market. It is growth rate of world as a proportion output. This concept focuses on their foreign direct investment (FDI) in developing countries, and it resulted become so high which crosses the foreign exchange market of world. According toWilliamson (2019),Globalization is the process of interaction among people, companies & government worldwide. It considered by form of capitalist expansion which is the integration of local and national economies in a global time. This concept increased interaction for the future growth of International Trade, ideas, and culture, also focusing on social and culture aspects. Therefore, their conflicts are also large part of the globalization & modern globalization. Another aspect that globalization had been used in its economic sense at least as early as 1981, this concept has inspired by some definitions and interpretations. Now it has become more useful usage through social and economies from cross country flow of information, technologies, ideas, capital, finance and people. Globalization also determined three channels that is Trade in goods and services, Movement of capital and flow of finance. 2.2 Benefits of globalisation in context with Marks and Spencer Marks and Spencer is a well established organisation of UK which deals with the exporting of products like food, clothes, household accessories. On the basis of opinion of Rossum (2017), it has been stated that Globalisation is exporting and importing of products between different countries. M&S is a retail company that is into exporting of its products to other countries. M&S has experienced profits in expanding their business in foreign countries. It is an example for other companies. The performance of M&S shows that trading globally is risky 4
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but if company handles difficulties it will succeed. There are some benefits of globalisation to business of Marks and Spencer mention below: Trading globally helps the company to contribute in country's economy by increasing the profit in foreign businesses. Globalisation helps the company to expand its market and sell products to new customers. While exporting products to foreign people company gets to learn about the customer requirements of that area and how to deal with problems of foreign customers. It helps to know trends and traits of other countries. Financial growth is most important benefit of trading globally. M&S is retail organisation that supplies food items, clothes and luxury accessories to other countries it help to build reputation of brand in front of people of other countries. With the help of globalisation, company can target new market and also can enhance its market share in a better manner. 2.3 Affects of globalisation on success of Marks and Spencer On the basis of opinion ofElkins (2018)it has been stated that Globalisation is force that shape contemporary world, affecting the business, society and environment. It is an ongoing procedure that is connecting people, regions, countries closely together. In addition to this, globalisation has a trends towards enhancing global economic integration and it is one of largest force that impacting economies of world. The impact of globalisation on success of Marks and Spencer can be positive and negative. Positive impact of globalisation onMarks and Spencer Competition-Under this, globalisation leads to enhanced competition in business. It can be concerned to cost of services or product, technological adaption, target market etc. When company produces products at minimum cost then it can enhance its market share. Rise in technology-In this present time period, globalisation has allowed significant rise in technology. The Marks and Spencer adopts and uses new technology in order to gain new business opportunities. In addition to this, technology is main competition tool and quality of services. Under this, globalisation has maximise technological transfer speed along with make improvement in technological quality. 5
Employment-It is a main benefit that people get from the globalisation. Due to the globalisation, people from the different countries are given with jobs. In addition to this, it also developed outsourcing concept. Negative impact of globalisation on Marks and Spencer Fluctuation in costs-Under this, globalisation has led to the fluctuation in cost across globe in different areas. Due to enhanced competition, Marks and Spencer is forced to reduce cost of its products or services. It develops negative impact on business as well as minimize ability for sustain the social welfare. Job Insecurity in Business-In United Kingdom, job security risk is enhancing. The globalisation has lead the companies to outsourcing jobs in the other countries. In order to this, outsourcing occurs because company want to produce its service or product at minimum rate. On the other hand, globalisation has led to labour exploitation. The safety standards are to be ignored in order to manufacture the cheap products. Outsourcing work-On the basis sf Elkins (2018), it has been stated that Foreign workforce provide the cheap labour for several service- related positions but control of service quality, time delays and shipping expenses can develop hidden costs. On the other hand, outsourcing work that is internal function many assess to reduce expenses of firm. So, quality of work can be suffer and develop more expenses due to language barriers. 2.4 Challenges that can be faced by Marks and Spencer while globalising their business As per opinion ofMiller(2019), it has been stated that managing global business has more difficult. Firms are gapping with the constant modification from rise of an economic nationalism, enhancing regulation, strengthening the economic activity in an emerging markets etc. There are some challenges given below which are faced through Marks and Spencer at the time of making its business globalise: Lack of financial control-It is a main challenge that Marks and Spencer mostly face in maintaining the financial control over its business operations, mainly entering in emerging markets. Organisations do not have proper standardised procedures in order to assure the compliance across locations. For conducting business or operations in another countries, firm need and manage more money. Human Resources and Talent Management-There is a need toMarks and Spencer to focus on hiring right people in right place at the time of implementing global strategy. For 6
performing business activities in other country, there is a requirement to human resource department of Marks & Spencer to hire well qualifies and capable employee that can able to perform business operations in an effective manner. For provide training to employees, there is a more costs included and it will be expenses for firm. Culture-The culture plays a necessary role in globalisation. Under this, culture of every country is different from the each other. When Marks and Spencer company is going to make its business globalise then it face the culture related issues. This company do not have knowledge about the working culture, rules, policies, communication style etc. of other country. So, before conducting business an another country, it is necessary to conduct an investigation to know about the culture and working environment. With the help of this, it can not face any kind of issue in making business globalise. 7
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CHAPTER 3: RESEARCH METHODOLOGY It is regarded as key aspect of research work as it is helpful for a researcher to providing an appropriate direction for execution of activities in an effective manner. Under this, research methodology is theoretical and systematic evaluation of methods which require to be applied in chosen research area (Bailey andet al., 2018). In addition to this, it comprises as theoretical analysis of body of different principles as well as methods which are related with knowledge branch. It is helpful in performing all research activities in an effective manner and provide positive outcomes. 3.1 Type of Investigation Investigation is a systematic process of collecting or gathering information or data from various sources to discover or prove the facts (Ferraro and Briody, 2017). It encompasses various fields law, science, communication etc. Research should be valid, reliable, accurate and submit it on given time. Investigation is classified into two types which are follows: Qualitative Research:It is a method of observing and gathering the data from various resources in non-numerical data. This method answers the participants “what”they think and “why” they think in particular way. It can be concluded on the basis of respondents responses or by doing random sampling. It involves open ended questions (Baud and Durand, 2012). Quantitative Research: Quantitative research is a systematic approach of collecting and analysing the data from surveys, questionnaire in numerical form. There is a slight difference in both the researchers i.e. qualitative data describes whereas quantitative data defines. It collects objective and unbiased approach. It contains close ended questions (Epifanova and et. al., 2015). For this project researcher use Qualitative research to collect the data because it provides the theoretical framework which explore the knowledge by getting varies of opinion and views. 3.2 Research Philosophy It is a most necessary part of the research project that is helpful in carried out work in a proper direction. It is belief about way under which data and information regarding phenomenon should be collected, analysed and also used. The research philosophy deals with nature, development and source (Belás and et. al., 2014). There are two different kinds of research philosophies given below as above: 8
Positivism-It consists use of the exiting theory for develop the hypothesis to be tested at the time of research process. This philosophy is based on the idea that science is only way to learn about truth. It is based on the quantitative research method and also provides the statistical information (Crane and Matten, 2016). Interpretivism- It is known as interpretivist that includes to interpret components of study. Under this investigators presume that access to the reality is by social constructions. In addition to this, it emphasized the qualitative analysis as comparison to quantitative analysis. Among both given philosophies, researcher use interpretivism as it is helpful in giving the qualitative report through which investigator can able to evaluate data at various levels (Belás and et. al., 2015). 3.3 Research Approach It is procedure and plan that included steps of wider assumption to the detailed data collection method. There are two different kinds of research approaches mention below: Inductive-The main aim of this research approach is exploring the new phenomenon or look towards previous research phenomenon from various perspectives. It is related with generation of the new theory that emerging from data or information. Deductive-The deductive research approach is emphasise on causality and also related with the quantitative investigation (Colen, Maertens and Swinnen, 2012). This research is based on inductive research because it provides detailed information about specific research area. 3.4 Data collection Data collection is a systematic method of gathering data from different sources in order to get a accurate data, relevant answer to make prediction for future probabilities. Data collection is broadly classified into two categories: Primary Data:Primary data refers researcher collect thedata for first time from any respondents. It reduces the duplicate of information and provides accurate data at first hand. There are some ways of collect data i.e. questionnaire, face to face interview, telephonic interview, schedule (Beynon-Davies, 2013). Secondarydata:Secondary data definesthatinvestigator gather information from another source i.e. not at the first hand. Researcher collect reviews from existing data i.e. which 9
is already available or done by other researchers. It uses articles, journals, newspaper etc. But it doesn't provide accuracy and reliable information. For this research investigator used both the methods i.e. primary and secondary. In primary source is collected byquestionnaire and secondary source has been collected from articles, journals, magazines (Carneiro and Brenes, 2014). 3.5 Sampling It refers to process that is mainly used in statistical analysis under which the preidentified observation numbers are taken from large population. There are 30 respondents selected by using random data sampling method because it is unbiased and provide equal chance to selected respondents. The chosen respondents are employees of Marks & Spencer (Cavusgil and Knight, 2015). 3.6 Timeline Gantt chart refers to horizontal bard that provides graphical illustration of schedule that assess to make plan, coordinate and also track the particular tasks in project. Under this, activities are segmented on the basis of set time period. It will help employees to attain activities and complete project with in given period of time (Cohen and Kietzmann, 2014). 10
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATION QUESTIONNAIRE Name: Age: Gender: Contact no.- Q1) Do you have knowledge about globalisation? a) Yes b) No Q2) Does globalisation effective for business activities or operations of Marks & Spencer? a) Agree b) Disagree Q3) What advantages are derived for Marks & Spencer by making its business globalise? a) Access to talent b) Target new market c) Competitive advantage Q4) In what manner globalisation impact on success of Marks & Spencer business? a) Positive b) Negative Q5) What are the necessary resources required at the time of conducting business at the international level? a) Technological resource b) Human resource c) Financial resource Q6)What is maininfluence of globalisation on productivity as well as success of Marks & Spencer? a)Economies of scale b) Effective customer Reach c) Increased Competition d) High brand awareness 12
Q7)Whataremain requirementofMarks&Spencertoconductitsbusinessat international level? a) Increase in market base b) Reducing risk factor c) Acquisition of resources Q8) Does globalisation is helpful in making the business successful in global market? a) Yes b) No Q9) What are the complexities faced through Marks & Spencer when making business globalize? a)Lack of financial control b) Human Resources and Talent Management c) Culture Differences Q10) What are various ways through which Marks & Spencer firm can overcome from arisen issues in globalise the business? a) Accurately follow rules and regulations b) Conduct Research c) Adopt better communication channel Q11) Give recommendations to make improvement inMarks & Spencer business at global level. Q1) Do you have knowledge about globalisation?Frequency Yes20 No10 Q2)Doesglobalisationeffectiveforbusinessactivitiesor operations of Marks & Spencer? Frequency Agree22 Disagree8 13
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Q3) What advantages are derived for Marks& Spencer by making its business globalise? Frequency Access to talent10 Target new market8 Competitive advantage12 Q4) In what manner globalisation impact onsuccess of Marks & Spencer business? Frequency Positive24 Negative6 Q5) What are the necessary resources required at the time of conducting business at the international level? Frequency Technological resource9 Human resource15 Financial resource6 Q6)What is maininfluence of globalisation on productivity as well as success of Marks & Spencer? Frequency Economies of scale5 Effective customer Reach10 Increased Competition8 High brand awareness7 Q7) What are main requirement of Marks & Spencer to conduct its business at international level? Frequency Increase in market base10 Reducing risk factor8 Acquisition of resources12 Q8) Does globalisation is helpful in making the business successfulFrequency 14
in global market? Yes21 No9 Q9) What are the complexities faced through Marks & Spencer when making business globalize? Frequency Lack of financial control8 Human Resources and Talent Management12 Culture Differences10 Q10) What are various ways through which Marks & Spencer firm can overcome from arisen issues in globalise the business? Frequency Accurately follow rules and regulations7 Conduct Research10 Adopt better communication channel13 THEME 1: Knowledge about globalisation Q1) Do you have knowledge about globalisation?Frequency Yes20 No10 15
Interpretation:It has been stated from the above mention graph that globalisation is a wide area concept and it provides the better opportunities to business of an organisation. There are 22 respondents which said that they have knowledge about the globalisation along with its benefits but 10 respondents do not have knowledge about it. THEME 2: Effective for business activities or operations of Marks & Spencer Q2)Doesglobalisationeffectiveforbusinessactivitiesor operations of Marks & Spencer? Frequency Agree22 Disagree8 16 YesNo 0 2 4 6 8 10 12 14 16 18 20 20 10 Column B
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Interpretation:Under this, there are 22 respondents which said that globalisation is beneficial for conducting the business operations or activities of Marks & Spencer business firm because it provides better opportunity to business. On the other hand, there are 8 respondents which said that they are not agree that globalisation is beneficial for conducting business operations of company in an effective manner. THEME 3: Advantages are derived for Marks & Spencer by globalisation Q3)WhatadvantagesarederivedforMarks&Spencerby making its business globalise? Frequency Access to talent10 Target new market8 Competitive advantage12 17 AgreeDisagree 0 5 10 15 20 2522 8 Column B
Interpretation:Globalisation provide benefit to business to different ways by making it globalise. There are 10 employees and according to them, globalisation provide benefit to business by hiring new and talent staff member. On the basis of opinion of 8 respondents that through conducting business at international level, company can target the new market. There are 12 respondents and according to their opinion that globalisation is helpful in provide competitive benefit to business of Marks & Spencer. THEME 4: Manner globalisation impact on success Q4) In what manner globalisation impact onsuccess of Marks & Spencer business? Frequency Positive24 Negative6 18 Access to talentTarget new marketCompetitive advantage 0 2 4 6 8 10 12 10 8 12 Column B
Interpretation:The globalisation develop its impact on business in negative manner as well as positive. There are 24 respondents which said that globalisation develop its impact on success of firm in positive manner. But there are 6 respondents which said that it develop negative affect on business. THEME 5: Resources required during conducting business at the international level Q5) What are the necessary resources required at the time of conducting business at the international level? Frequency Technological resource9 Human resource15 Financial resource6 19 PositiveNegative 0 5 10 15 20 25 24 6 Column B
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Interpretation:When conducting business at international level, resources are need to be required. Under this, there are 9 respondents which said that technological resources are the necessary resources through which research activities can be performed in better manner. There are 15 respondents which agree with human resource. According to 6 respondents that finance is required for conducting the activities in an effective or better manner. THEME 6: Influence of globalisation on productivity as well as success Q6)What is maininfluence of globalisation on productivity as well as success of Marks & Spencer? Frequency Economies of scale5 Effective customer Reach10 Increased Competition8 High brand awareness7 20 Technological resourceHuman resourceFinancial resource 0 2 4 6 8 10 12 14 16 Column B
Interpretation:According to opinion of 5 respondents that economies of scale is a major influence of globalisation on success of firm. There are 10 respondents which said that through this, company can reach at large number of customers in international market. 8 respondents are agree with enhanced competition level. There are 7 respondents which are agree with awareness of high brand. By making business globalisation, company can aware people about the new products at global level. THEME 7: Requirement of Marks & Spencer to conduct its business at international level Q7) What are main requirement of Marks & Spencer to conduct its business at international level? Frequency Increase in market base10 Reducing risk factor8 Acquisition of resources12 21 Economies of scale Effective customer Reach Increased Competition High brand awareness 0 1 2 3 4 5 6 7 8 9 10 5 10 8 7 Column B
Interpretation:According to mention graph there are different needs for which company conduct its business operations at international level.There are 10 respondents which said that main need of globalisation is to enhance its market share. According to opinion of 8 respondents that the need behind conducting business at global level is to minimizing the risk factor. There are 12 respondents which agree with acquisition of resources in proper manner. THEME 8: Globalisation is helpful in making the business successful Q8) Does globalisation is helpful in making the business successful in global market? Frequency Yes21 No9 22 Increase in market baseReducing risk factorAcquisition of resources 0 2 4 6 8 10 12 10 8 12 Column B
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Interpretation:Accordingtomentiongraph,thereare21respondentswhichsaidthat globalisation helps in making business of Marks & Spencer successful. On the other hand, there are 9 respondents which are not agree with this statement. THEME 9: Complexities faced through Marks & Spencer when making business globalize Q9) What are the complexities faced through Marks & Spencer when making business globalize? Frequency Lack of financial control8 Human Resources and Talent Management12 Culture Differences10 23 YesNo 0 5 10 15 20 25 21 9 Column B
Interpretation:At the time of conducting business at global level, company face many problem. There are 8 respondents which said that lack of financial control is a main issue. According to 12 respondents hiring better and talented manpower is main issue for business. 10 respondents are agree with culture difference issues. THEME 10: Ways through which Marks & Spencer firm can overcome from arisen issues Q10) What are various ways through which Marks & Spencer firm can overcome from arisen issues in globalise the business? Frequency Accurately follow rules and regulations7 Conduct Research10 Adopt better communication channel13 24 Lack of financial control Human Resources and Talent Management Culture Differences 0 2 4 6 8 10 12 8 12 10 Column B
Interpretation:For develop positive impact on business, it is necessary for firm to overcome from arisen challenges. According to opinion of 7 respondents that it is necessary to follow all regulations as well as rules which are developed through other country at global level. There are 10 respondents and according to them,Marks & Spencer should conduct an investigation. 13 respondents are agree with adopt effective and better channel of communication. 25 0 2 4 6 8 10 12 14 7 10 13 Column B
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CHAPTER 5: RESEARCH OUTCOMES 5.1 Conclusion It has been concluded from above mention research project that globalization is a wide concept and it provides the benefits to organization to expand its business operation at international level. It is helpful in provide various opportunities to Marks & Spencer and make its successful. For conducting literature review part, secondary sources used such as books, journals, articles and many others. The research methodology included several applications that help in support the better election of appropriate methodologies. On the other hand, in research methodology part inductive research approach has been used through investigator because it provide an in- depth analysis of specific area. This present investigation is based on the qualitative research because it provides the theoretical framework and also detailed information on particular area of an investigation. There has been interpretivism research philosophy has been used in order to collecting or accumulating reliable as well as valid information. In addition to this, for collecting data or information related to specific research area, questionnaire has been used in primary method. It provides the fresh and unused data or information in an effective manner. Furthermore, random data sampling is used to select respondents and also collect the information about specific research area. This method provide equal chance to chosen respondents or unbiased. 5.2 Recommendation Research is taken in to consideration based on Globalization and its role in success of an organization. It has been recommended from above mention report globalization is an effective way of integration as well as interaction among the two organizations, people and governments. Under this, it is necessary for Marks & Spencer to hire qualified and capable person that can able to perform the business operations of company in an effective manner at global level. Culture awareness is necessary because it is different from country to country. The Marks & Spencer company should conduct an investigation about international markets such as culture, working environment, way of communication, current market trends, needs of consumers and many others. On the other hand, company should adopt the new and advanced technology so that it can not face any issue at the time of conducting business at global level. 26
CHAPTER 6:REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH METHODOLOGY 6.1 Reflection This research project is based onglobalisation can drive business towards success. It is helpful in overcome from research issue by accumulating reliable as well as valid information. Under this, research methodology plays a necessary role in collecting and analysing information in significant manner. In order top gather information related to particular area, I used primary as well as secondary method of data collection as questionnaire is used in primary method and in literature review part, secondary sources has been used. On the other hand, qualitative research method has been used because it provides the appropriate and accurate detailed on particular research area. There has been inductive research approach used because it is based on qualitative methods and provide fact- full data or information. 6.2 Alternative Research Methodology There are different alternative methods of research methodology that plays a necessary role in an accumulation of information and data. Existing investigation depends on globalization and its impact on success of business. It is management investigation that help in provide proper guidance to learner and increase their skills or knowledge in management area. Under this, questionnaire has been used through an investigator in order to accumulating large data with minimum period of time. In additionto this, interview is better alternative method that can be applied to researcher for collecting primary data or information. In this, different questions can be asked by people regarding selected research area. 27
CONCLUSION It has been concluded from above mention research report that globalization is called as international business and it is helpful in expand the business operations at international level. Globalization helps in brought firms, countries and people together and it is beneficial for success of business. There has been discussion about the impact of globalization on success of Marks & Spencer organization. In this, international business provide benefits as well as contribute towards growth. Sometimes, organizations face some issues at the time of conducting business operations at global level. It is necessary to finds the effective ways to over come from them. Globalization is main consideration of business for expand operations at international level in order to enhance productivity and success of firm. 28
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APPENDIX Research Proposal Form StudentName:______________________StudentID: ______________________ Centre Name:_____________________ Tutor:________________Date: ___________________ Unit:____________________ Proposed Title:How globalisation can drive business success?- AstudyonMarks&Spencer. _____________________________________________ Section One: Title, objective, responsibilities Title or working title of the research project (in the form of a question, objective or hypothesis) “To identify the importance of globalisation and its role of taking business towards success. A Case Study on Marks and Spencer. Research objectives (e.g what is the question you want to answer? What do you want to learn how to do? What do you want to find out?): The significant objectives of this research are associated as below: To determine the concept of globalisation. To identify the benefits of globalisation in context with Marks and Spencer. To evaluate the affects of globalisation on success of Marks and Spencer. To identify challenges that can be faced by Marks and Spencer while globalising their business. Section Two: Reasons for choosing this research project Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important): 31
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The main purpose behind selecting this research topic is to make improvement in aptitudes, knowledge and also information of a person. It will help in future in performing business operations. Another reason of conducting research is to help an individual for endeavouring its future objectives in an effective manner. Section Three: Literature sources searched Use of key literature sources to support your research question, objective or hypothesis: Under this investigation, information and data has been collected by discretionary wellspring of data aggregation such as journals, internet, magazines, books and many other sources as it is helpful in providing accurate and reliable information regarding specific research area. Section Four: Activities and timescales Activitiestobecarriedoutduringtheresearchproject(e.g research,developmentandanalysisofideas,writing,data collection, numerical analysis, tutor meetings, production of final outcome, evaluation, writing the report): Different activities which are included in carried out project mention below: Determine the topic Creation of aim and objectives with questions Literature review Research methodology Questionnaires preparation Data Collection Data analysis Conclusion and recommendation Howlong thiswill take: 3 Months 32
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Milestone one:_________________ Target date (set by tutor): ____________________ Milestone two: _______________________ Target date (set by tutor): ______________________ Section Five: Research approach and methodologies What type of research approach and methodologies are you likely to use and why? Qualitative and quantitative methods has been used through an investigator to accumulate reliable information and data as it provides all necessary data on specific research subject. What your areas of research will cover: The investigation will cover impact of globalisation on success of business activities of retail industry. Comments and agreement from tutor Comments (optional): I confirm that the project is not work which has been or will be submitted for another qualification and is appropriate. Agreed: ________________ (name)_______________ Date ______________ Comments and agreement form project proposal checker( IV sampling) Comments (Optional): I confirm that the project is appropriate. Agreed/Disagree:(NameoftheIV) Date 34
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Research Ethics approval form All students conducting research activity that involves human participants or the use of data collected form human participants are required to gain ethicalapprovalbeforecommencingtheirresearch.Pleaseanswerall relevant questions and note that your form may be returned if incomplete. For further support and guidance please see your respective Unit Tutor: Beforecompletingthisform,weadvisethatyoudiscussyourproposed research fully with your unit tutor. Please complete this form in good time before your research project is due to commence. Section 1: Basic details: Project title: Student name: Student ID number: Programme: College Name: Intended research start date: Intended research end date: Section 2 Project summary Please select all research methods that you plan to use as a part of your project: InterviewsYesNo QuestionnairesYesNo ObservationsYesNo Use of personal recordsYesNo Data AnalysisYesNo Action ResearchYesNo Focus GroupsYesNo Others(Please specify) : Section 3:Participants Please answer the following questions, giving full details where necessary. Will your research involve human participants? Who are the participants? Tick all that apply: Ages 12-16:Young people aged:17-18Adults:More than 20 How will participants be recruited (identified an approached)? 35
Describe the processes you will use to inform participants about what you are doing: How will you obtain consent from participants? Will this be written? How will it be made clear to participants that they may withdraw consent to participate at any time? Studies involving questionnaires: will participants be given the option of omitting questions that do not wish to answer? YesNo If no please explain why below and ensure that you cover any ethical issues arising from this Studies involving observation: Confirm whether participants will be asked for their informed consent to be observed. YesNo Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)? YesNo Will participants be given information about the findings of your study?(This could be a brief summary of your findings in general) YesNo Section 4: Data Storage and Security Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998) YesNo Who will have access to the data and personal information? During the research: Where will the data be stored? Will mobile devices such as USB storage and laptops be used YesNo If Yes, please provide further details: After the research: Where will the data be stored? How long will the data and records be kept for and in what format? Will data be kept for use by other researchers? YesNo Section 5 : Ethical Issues Are there any particular features of your proposed work, which may raise ethical concerns? If so, please outline how you will deal with these: It is important that you demonstrate your awareness of potential risks that may arise 36