Globalisation - Benefits and Drawbacks

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the research............................................................................................................1
Research aim...............................................................................................................................1
Research Objectives....................................................................................................................1
Research Questions.....................................................................................................................2
Rationale of research...................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
Concept of globalisation business environment..........................................................................3
Benefits of a global business environment upon business functions of Jaguar Land Rover.....3
Drawbacks of a global business environment upon business functions of Jaguar Land Rover.3
Ways through which Jaguar Land Rover can easily overcome drawbacks of global business
environment.................................................................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
Types of investigation.................................................................................................................4
Research design...........................................................................................................................5
Research Approach.....................................................................................................................5
Research philosophy...................................................................................................................5
Research sampling......................................................................................................................6
CHAPTER 4: DATA ANALYSIS..................................................................................................6
CHAPTER 5: Reflection & recommendation for alternative research methodology-..................17
REFERENCES ...........................................................................................................................19
APPENDIX ...................................................................................................................................20
Research Proposal Form...........................................................................................................20
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Title: "To analyse benefits and drawbacks of a global business environment upon
business functions of company. A study on Jaguar Land Rover.
CHAPTER 1: INTRODUCTION
Overview of the research
Global business environment includes various sovereign countries along with factors
exogenous to the home environment of the company that directly influence the decision making
activities and human resource capabilities as well. Thus, it is important for business to effectively
analysis external factors before operating their operations at global market. All the factors of
business environment is largely affect on the organisational function in positive and negative
manner (Noe, and et. al., 2017). As it help in determining the opportunities to analysis the
valuable resources that may help in enhancing growth and performance level of the company at
market place. Current report is based on Jaguar Land Rover, is British multinational automotive
company with its headquarters in Whitley, Coventry, UK. The main activity of company is the
design, development, manufacture and sale of vehicles bearing that Jaguar. Company operate
their business at global level with the aim of generating larger profitability and at the same time
also improve their competitive image at international market. For this company analysis benefits
and drawbacks of global business environment in order to reduce the chances of arising any kind
of issues and conflicts. This research is also focus on global business environment along with its
advantages and disadvantages for the company. By this research, investigator can easily draw a
valid conclusion and take positive decisions.
Research aim
"To analyse benefits and drawbacks of a global business environment upon business
functions of company. A study on Jaguar Land Rover.
Research Objectives
 To understand the concept of globalisation business environment.
 To identify benefits of a global business environment upon business functions of Jaguar
Land Rover.
 To examine drawbacks of a global business environment upon business functions of
Jaguar Land Rover.
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 To ascertain different ways through which Jaguar Land Rover can easily overcome
drawbacks of global business environment.
Research Questions
 What are the concept of globalisation business environment?
 What are the different benefits of a global business environment upon business functions
of Jaguar Land Rover?
 What are the drawbacks of a global business environment upon business functions of
Jaguar Land Rover?
 What are the different ways used by Jaguar Land Rover to overcome drawbacks of global
business environment.
Rationale of research
The primary purpose of carry out the research project is to evaluate the major benefits
and drawbacks of global business environment within the organisation. This is the main reason
that company analysis the both internal and external factors before operating globally. By this
firm can improve the chances of establishing their competitive image at market place. By
undertaking this research, investigator improve their skills and knowledge towards the business
environment (Fraj, Matute and Melero, 2015). This will support them in future while taking end
decision within the research. Along with this, it also help in improving the future aspects of the
researcher in which they easily undertake the research and improve their skills and ability. With
the assistance of this, positive and reliable outcomes can be easily accomplished.
CHAPTER 2: LITERATURE REVIEW
This section is play a vital role in undertaking research activities in effective manner. As
it is related with systematic and reproducible method that help researcher to analysing in-depth
information towards the research topic. It includes views and opinion of different authors that
assist in attaining the positive and reliable outcomes (Kirton and Trebilcock, 2017). One of the
main purpose of undertaking literature review is to specify the particular objectives and issue as
well. With the help of this section, investigator can easily draw a valid conclusion.
Concept of globalisation business environment
As per the opinion of Allison Tanner, (2018) Global business environment introduces to
the interactions of an organisation at global level that impacts the operation of an enterprise. It
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proves to be essential and effective for a Jaguar Land Rover and risky as well. It consist business
transaction which are executed outside the domestic borders. It includes of movement of
products, technology as well as transaction in intellectual property including trademark, patent,
know how etc. at global level. Therefore, global business environment is essential for success
and growth of an organisation within given time duration.
Benefits of a global business environment upon business functions of Jaguar Land Rover
According to the Todd Anderson, (2019), Global business environment has positive
effects is dependent on different factor that consists economical factors for example: growth rate,
interest rate and cost of living. As where the economy grows, Jaguar Land Rover enlarge its
business operations and functions at international level. When GDP rate on country was high,
Jaguar Land Rover took the chances and expanded which outputs in their maximised brand
reputation. Along with this, global business environment also help an enterprise to maximise
their sales by providing quality products at affordable price.
Drawbacks of a global business environment upon business functions of Jaguar Land Rover
Economical factors can also effects in negative way which consists of rapid increment in
automotive industry all over the globe so they faces the issues in attracting maximum number of
customers who will use the car products. The legal factor is another part of global business
environment in which they have to address different religious laws in order to operate in Islamic
nations as they posses various rules and regulations which consists specific standards for car.
(Herrera, 2015). Along with this, communication barriers, culture differences, government rules
and regulations are another drawbacks of global business environment which will negatively
effect on business operations as well as its functions.
Ways through which Jaguar Land Rover can easily overcome drawbacks of global business
environment
There are different ways through which Jaguar Land Rover can easily overcome
drawbacks of global business environment (Mamic, 2017). Company must adopt different types
of communication channels or flat communication which will help them by reducing the impact
of communication barriers. As it will also assist an enterprise by maximising its sales and
improving brand image in customer's mind. Along with this, flat communication assist Jaguar
Land Rover to retain employees for long time and achieve better growth. In order to reduce
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impact of government's rules and regulation, company should do proper study about the
regulation. As all these are effective and essential ways which will support in the success of
Jaguar Land Rover within given time duration.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is related with the tools and techniques that help in collecting data
and information about the research topic and area. By using this, researcher easily conduct the
research and attain reliable outcomes (Gillespie and Riddle, 2015). Mainly, this section present
the discussion on the methodologies of the research and its subject as well through which
researcher gather authentic information. This will improve the chances of attaining favourable
results that support in making a successful research. It includes different methods and techniques
used by investigator to carry out an effective study.
Types of investigation
It is crucial for researcher to adapt appropriate method for carry out the study to gather
relevant data and information in systematic manner. In this investigation is classified on the basis
of two type such as qualitative and quantitative research through which investigator gather valid
and reliable information. Quantitative research is related with numerical form in which all the
collected data is measured in statistical manner that provide accurate information towards the
research topic and area (Epstein, 2018). This type of method includes survey, mobile survey and
many more that help in understanding views and opinion of different respondents. On the other
side, qualitative research method is refers to the scientific method of data collection that related
with symbols, concept, meaning and description of things that support in determining actual
results of the data. It includes numerical facts and methods like interviews, group discussion and
many more. For undertaking this research, investigator use both qualitative and quantitative
methods which support them in providing in-depth information towards the research topic and
area as well.
Research design
It is consider as an effective technique and hypothesis that help researcher in undertaking
research activities in logical manner. By this investigator will easily determine the research
problem that may contribute in gathering relevant and reliable results within the whole study. It
is divided on the basis of three aspect such as descriptive, experimental and exploratory research.
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For undertaking current research, investigator will use descriptive research design as it is based
on theoretical study through which researcher can provide visual perspective towards the study.
Along with this, the main purpose of selecting this type of method is that it is more effective
qualitative and quantitative research (Herrera, 2015). As it provide in-depth analysis of research
by gathering information regarding selected topic and area as well.
Research Approach
These is related with the process and procedures that includes different methods related
with collection of data, its analysis and interpretation as well. All these are aid in gathering
justifiable information regarding the research topic and area. It includes two type of approach
such as inductive and deductive (Bendell, 2017). In this, deductive research approach is based on
the existing theories which can be explained by the means of hypothesis on the other side,
inductive research approach is also related with the new theories which support researcher is
determining alternative direction within the research. In this context, inductive research approach
will be used by investigator as it provide accurate and reliable information with the aim of
undertaking whole study in systematic manner. Mainly, inductive method is most appropriate
source of research as it help in providing relevant information towards the selected research topic
and area as well.
Research philosophy
It is a belief that is related with the way in which data will be collected and used. It also
provide suitable path and direction to the investigator to carry out the activities in right way. For
this, researcher analysis perspectives of different authors views and opinions towards the
selected research topic (Evans and et. al., 2017). It help the researcher to attain positive results by
undertaking research in right direction. It is classified on the basis of two different philosophy
like Interprevitism and positivism. For this research, investigator will use Interpretivism research
philosophy as it is more effective method for qualitative and quantitative grounds that provide in-
depth information regarding the chosen area of study.
Research sampling
Sampling method is a process which used in statistical analysis which help investigator to
select sample size from the larger population. It includes two type of sampling methods such as
probabilistic and non-probabilistic (Lasserre, 2017). For this research, investigator will use
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probabilistic sampling method that is less time consuming method. By this, researcher select 40
respondents for gathering relevant data and information.
CHAPTER 4: DATA ANALYSIS
Questionnaire
Name:
Age:
Gender:
Contact no.:
Email address:
Q1) Do you have any idea about the global business environment?
a) Yes
b) No
Q2) Is global business environment affect the decision making process of Jaguar Land
Rover?
a) Yes
b) No
Q3) What are the benefits of global business environment for Jaguar Land Rover?
a) Create employment
b) Improve relations among different countries
c) Boost sales
Q4) What are the drawbacks of global business environment within the organizational
functions of Jaguar Land Rover?
a) Change in customers demand
b) Cultural differences
c) Unstable political factors
Q5) What are the ways by which Jaguar Land Rover can overcome from issues associated
with global business environment?
a) Skilled workforce
b) Proper knowledge about culture
c) Knowledge about different culture
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