Globalisation Concept - PDF
Added on 2020-12-24
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Research Project
Table of ContentsTitle: How globalisation can drive business success.......................................................................1INTRODUCTION...........................................................................................................................1Overview and Background of study.......................................................................................1Research aims ........................................................................................................................1Research Objective.................................................................................................................2Research Questions................................................................................................................2Rationale of study...................................................................................................................2LITERATURE REVIEW................................................................................................................3Concept of Globalisation........................................................................................................3Main factors which contributes in business growth...............................................................4Benefits of globalisation for Marks and Spencer...................................................................5Major drawbacks of globalisation..........................................................................................6RESEARCH METHODOLOGY.....................................................................................................7DATA ANALYSIS AND INTERPRETATIONS...........................................................................8RESEARCH OUTCOME..............................................................................................................16REFLECTION AND RECOMMENDATION FOR ALTERNATIVE RESEARCHMETHODOLOGY........................................................................................................................17Reflection ............................................................................................................................17CONCLUSION .............................................................................................................................18REFERENCES..............................................................................................................................20
Title: How globalisation can drive business successINTRODUCTIONOverview and Background of studyGlobalisation refers to integration of companies, people, government and economy oftwo or more companies for the common purpose of mutual development. The concept haveincreased number of opportunities for the companies who are executing their business activitiesat international scale. These opportunities have ultimately raised profitability of the companiesby providing them chance to approach maximum number of customers (Noe and et. al., 2017).Globalisation plays an essential role in the businesses growth of large scale companies who arealready operating their business at international market. The present research is based on Marksand Spencer, a leading retail company of United Kingdom incorporated in 1884. This companyis mainly dealing in clothing sector. It is mainly popular among its customers for its high qualityproduct which are mainly manufactured and designed by targeting higher class people. The mainfocus of this company is to always remain in priority of higher class people across the world.Therefore, with this aim, the management team of Marks and Spencer is focusing on expandingtheir presence in global market in effective manner. This can be done in effective manner byoperating business activities in well developed country in positive manner. In this regard, seniormanagement team of this company has planned to conduct an effective research on globalisationwhich will help them in enhancing their command over the operational activities at internationalmarket. In this regard, aims and objective for this research are prepared by the researcher. Thesewill guide overall research team in conducting an effective research for Marks and Spencer inright direction. Along with this, the research will also aware company about latest trends,challenges, benefits and issues of globalisation which influences business growth of the companyas well as development in the economy of its country. With reference to this, aims and objectivefor the research of Marks and Spencer on globalisation are defined as below:Research aims The aim for current research is on “To evaluate influence of globalisation on multinationalcompanies which leads to business success” A case study on Marks and Spencer. 1
Research ObjectiveTo understand concept of globalisation.To identify various factors which contributes in business growth of Marks and Spencer.To evaluate benefits of globalisation for Marks and Spencer.To identify major drawbacks of globalisation which are faced by Marks and Spencerwhile expanding their business at international scale. Research QuestionsWhat is globalisation?What are the main factors which contributes in business growth of Marks and Spencer.What are the benefits of globalisation for Marks and Spencer.How drawbacks of globalisation affects business expansion of Marks and Spencer atinternational scale? Rationale of studyThe main purpose of this research for Marks and Spencer is to increase their profitability byimproving their operational activities at international market with excessive knowledge onglobalisation and its influence over business. Another purpose of this company is to check thathow many people are aware about this company what are the actual perception of people towardscompany. In academic concern this research will provide broad future study scope to learner asthey can develop their knowledge on the similar topic. Along with this, it will also developprofessional skill of academic learner which will allow them to identify future emergingopportunities of this concept through which they can maximise their career growth. In context toresearcher, the main motive of investigator to enhance their knowledge about Marks and Spencerand its operational activities at international scale. This will help researcher in working with thesimilar company in future in their specific expertise zone. With reference to the personal level ofresearcher, the research will help them in improving their own skills like communication,negotiation skills etc. In addition to this, it has been analysed at professional level the researchwill enhance number of growth opportunities for them as they are having more skills andproficiency in the working activities by conducting research. In context of Marks and Spencer, itcan be said that this research will be helpful for company in understanding the concept ofglobalisation for their company. As a result, it will improve their profitability by working atinternational level. It has been analysed that if Marks and Spencer will grow then the researcher2
will also get opportunity for conducting similar kind of research for other companies whichultimately improve their profits effectively.LITERATURE REVIEWConcept of GlobalisationAs per the thoughts presented by Saeidi, (2015), globalisation is seen as the collaborationor integration of businesses, government, people and economies for the common purpose ofdevelopment. Concept of globalisation emerged with many thoughts like changing of demandsof customer on the basis of trend of other nations, expectation of companies of earning moreprofits by approaching much wider area, changing technology, etc. On the other hand theconcept can be seen as the thought of analysing overall world as the single market in whichbusiness organisation working with each other by being dependent for raw materials and neededresources for business operational activities. In addition to this, it can be said that it is the mergeup of companies, society, technology, people, services, product, ideas, information and capital. Itcan be said that stated concept is broad in size which includes many things for improving overalllifestyle of people across the world (Kang, Alejandro and Groza, 2015). Along with this, it hasbeen observed that globalisation support companies in executing their business activities with thepreferred company which can improve their financial profitability and also develops manybusiness related opportunities for them. It also leads to business growth of the company in nativeas well as international market.Apart from this, it has been analysed that concept of globalisation has raised expectationof customers as they are getting more number of options which can satisfy their needs andexpectation. It has also influenced companies like Marks and Spencer to bring more innovationin the market in order to remain competitive among competitor and get customer support. As aresult, for grabbing attention of customers, the main efforts of companies to provide high qualityproducts to customers at low price. With the aim of this strategy maximum international scalecompanies provides innovative product to customers. Along with this, these companies alsotakes some initiative steps for influencing interest of customers and persuading them to remainloyal with company for longer period of time (Bossle and et. al., 2016). This can be wellunderstood with an example of Marks and Spencer. The company owns good brand image atinternational market but still management team of this company takes regular based feedback3
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