Positive Economic Impact of Globalisation on Sainsbury's Marketing

This report explores the positive economic impacts of globalisation on Sainsbury's marketing strategies. It begins with an introduction to globalisation and its effects on businesses, followed by a detailed project management plan outlining the costs, scope, and risk assessments for the research. The report then presents both qualitative and quantitative research methodologies, including data collection methods, sampling techniques, and ethical considerations. Qualitative analysis examines the advantages of globalisation for Sainsbury's, including economic, cultural, and ethical aspects, while also identifying challenges. Quantitative analysis, based on survey data from Sainsbury's managers, assesses the impact of globalisation on underdeveloped countries and the positive impacts on the economy. The findings are interpreted and recommendations are provided, along with a conclusion summarizing the key insights and references. The report concludes with reflections on the research process and appendices containing supporting data.

What are the positive
economic impact of
globalisation on marketing for
Sainsbury's

TABLE OF CONTENTS
TOPIC:- Globalisation.....................................................................................................................1
INTRODUCTION...........................................................................................................................1
Project management plan.................................................................................................................1
Research approach and methodologies............................................................................................6
Small scale research.........................................................................................................................7
Qualitative Analysis....................................................................................................................7
Quantitative Analysis..................................................................................................................9
RECOMMENDATION.................................................................................................................16
REFLECTION...............................................................................................................................16
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDICES...............................................................................................................................18

TOPIC:- Globalisation
INTRODUCTION
Globalisation is integration of different people, culture, economy, organisations and also
government at global level(Zajda, 2015). Globalisation is having economic, cultural and ethical
impacts on different business functions. Present research is based on the organisation Sainsbury's
that is a public limited company having second largest chain of supermarket, founded in the year
1869 in UK. Report will include Aim and objectives of the research project. Further report will
include project management plan with cost, scope, time, risk etc. with respect to the given
research project. Further report will include both qualitative and quantitative research methods in
order to meet the respective aims and objectives of the research. Report will also give the
respective recommendations by analysing its findings.
Aim of the project:-
 To determine the influence of globalisation on various organisational functions. A case
study on Sainsbury's
Objectives:-
 To determine cultural, economical and ethical impacts of globalisation on various
organisational functions of Sainsbury's.
 To analyse different advantages of globalisation on Sainsbury's.
 To identify different challenges related to globalisation that Sainsbury's faces.
 To recommend relevant strategies that Sainsbury's have to acquire for conquering
challenges of globalisation.
Project management plan
Project definition:- Globalisation is the interaction of people, their culture and also worldwide
integration of different economy and businesses. It impacts organisational functions as it creates
different challenges for the companies(Mikalauskiene, Streimikiene and Mulagalejeva, 2016).
Problem statement:- To examine different challenges that Sainsbury's faces due to globalisation.
Cost:- In order to conduct the research effectively, different cost is involved to carry the research
further. The associated cost for the research project is as follows:-
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Research Activities Associated Cost
Data collection £700
Assembling of collected data £900
Arrangement of data £400
Interpretation of data £700
Approval of data £500
Total cost £3200
Scope:- The opportunity associated with the respective research project for Sainsbury's is as
following:-
 Determine challenges that Sainsbury's may face in coming years with respect to
globalisation
 Relevant strategies adopted by Sainsbury's to conquer different challenges of
globalisation in near future
Gantt Chart:-
2

3

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Communication:- There are many communication tools that are essential for the researcher in
order to collect and interpret the findings. For Collecting appropriate data with effectiveness
researcher used following methods of communication:-
 In order to have good understanding of different research topics, researcher will take help
of thesis and journals as this medium helped in understanding various topics(Rosenberg,
and Chopra, 2015). Researcher also used different digital mediums and electronic modes in order to collect
the data effectively that is with the help of emails and different social media platforms.
Risk management:- While conducting the research, there are many risk involved for the
researcher and these risk have to evaluated effectively. For the present research, different types
of risk involved are as following:-
 Financial risk:- It is very important for the researcher to analyse the financial risks
involved while conducting the research and allocate the financial resources as it may
leads to financial burdens and may affect the effectiveness of research project.
 Technical issues:- There are many technical issues that may affect the research project
like, network issues or data security while collecting data. In order to collect the data
effectively, it is very important for the researcher to consider data security as important
part for risk management(Jelenković and Barjaktarović, 2016). Poor communication:- If researcher is not able to have effective communication than it
may result to poor interpretation of data. In order to analyse the data effectively, it is very
important to have effective communication.
Resources:- There are different resources involved while conducting the research and are as
following:-
 Financial resources:- In order to conduct the research, different financial resources are in
need like cash, bank account and the source of this funding is scholarship or fellowship
that researcher gets for conducting the research(Cui, Guo and Liang, 20180.
 Human resources:- In order to collect data, researcher will take help of different human
resources. To conduct quantitative analysis, researcher will take help of manager working
in the organisation.
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 Technical resources:- There are various technical tools that researcher have to use in
order to collect the data that are email, social media platform, reviews etc.
Research approach and methodologies
There are different research approach and methodologies that are involved in the present
research and are as following:-
 Research Type: There are two types of research that is qualitative and quantitative
research. In qualitative research non-numerical data is been collected while, in
quantitative research numerical data is collected. In the present report, researcher have
used both the types of research as data was collected with the help of different mail
surveys and internet based surveys and also with the help of different case
studies(Quinlan and et.al., 2019).
 Research Approach: There are two types of research approach that is inductive and
deductive research. Inductive approach includes multiple premises and it is qualitative
research that involve some predictions and theories for carrying the research. On the
other hand, deductive approach is quantitative research that starts with a hypothesis. For
the present research project, researcher have used both the approaches that is inductive
and deductive.
 Research Philosophy: Research philosophies are of two types that is Positivism and
interpretivism. Positivism philosophy is based on quantitative method of doing research
that is with the help of surveys and questionnaire. On the other hand interpretivism
philosophy includes qualitative method like social research, unstructured interviews. In
order to carry the respective research project, researcher have used both positivism and
interpretivism philosophies(Yusuf, Adams and Dingley, 2016).
 Data Collection: To collect the data there are two types of data collection methods that is
primary sources or with the help of secondary sources. Primary data is collected with the
help of surveys, questionnaire etc. While, secondary data is collected with the help of
different journals and websites. For the present research, researcher have collected the
data with the help of both primary and secondary data sources.
 Sampling: Sampling is group of people or objects that are selected from the population
in order to carry the research. For the following research 25 managers are taken as sample
that are working in Sainsbury's in order to analyse and interpret the respective data.
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 Data Analysis: There are two ways to analyse the data that is with qualitative analysis
and qualitative analysis. Quantitative data analysis refers to numerical analysis where
statistical method is been used to analyse the data. On the other hand, qualitative data
analysis is where respective data is understood with the help of observation. Researcher
have used both the types of data analysis as data was analysed with the help of pie charts,
bar graphs and also with different SPSS tools.
 Ethical Consideration: It is very important part to have ethical considerations in
research project. For the present research, the researcher worked to follow different ethics
like using references and citations after collecting data from journals and researcher
communicated to the respective samples with honesty and transparency(Roberts, 2015).
Small scale research
Qualitative Analysis
Theme 1:- Advantages of Globalisation for Sainsbury's and its impacts with respect to economic,
cultural and ethical aspects
According to Rani, Ismail and Mohamed (2018) Sainsbury's is having huge growth and
evolution of Globalisation that brings great opportunity for the organisation. It is helping the
organisation to spread its goods and services in global market and that results rise of economy.
Globalisation is creating inter-dependency of different countries and organisation and for the
same effective transportation facility have helped out in many ways. Different trade policies have
increased the globalisation and that resulted in economic growth of nation. Globalisation also
have increased income of employees that results in overall economic growth of different
countries.
Ribas-Mateos (2017) argues that Globalisation have raised competition for Sainsbury's
and as interdependency of countries have increased, it affected Sainsbury's in many ways.
Sainsbury's also faces labour migration as there are many employees and labours that are getting
better wages and salaries in global market. This also affects the economic condition of nation.
Bende-Nabende (2017) stated that there are different advantages of Globalisation for
Sainsbury's as it helps the organisation to bring cross cultural communication with other nations
so that they can have positioning in global market with the acceptance of its product and
services. Cultural acceptance brings competitive advantage to business function of Sainsbury's.
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However, Cleveland and et.al., (2016) argues Globalisation is affecting the cultural
aspects of the nation as well as Sainsbury's. There are many other culture in global market that
are dominating Sainsbury's working culture and affects the homogeneous culture of Sainsbury's.
There are many organisations at global level that have taken positioning in nation with respect to
their culture and products and dominated Sainsbury's product offerings that affects business
function of the organisation.
According to Murtaza and et.al., (2016) there are different work ethics that Sainsbury's is
following and due to globalisation these work ethics have enhanced in Sainsbury's culture. There
are different CSR activities in which Sainsbury's participates and that help the organisation to
raise its ethical standards. It also leads to more jobs and better living standard of employees.
Kakabadse and Bank (2018) argues that Globalisation is making the work ethics poor as
it becomes tough for Sainsbury's to make the employees influence to work in there organisation
as all are getting better job options in global market. Globalisation is also leading to cheaper
price of Sainsbury's products and this affects the organisational profitability. Lack of rules and
regulation is also increasing as exploitation of employees is rising.
Theme 2:- Different challenges of Globalisation and effective strategies for Sainsbury's
According to Petschow and et.al., (2017) there are different challenges that Sainsbury's
faces related to economic dependency and company have to deal with this challenge in order to
have competitive advantage for the firm. As Sainsbury's is dependent on global market in order
to extract raw material and also to have potential labour for the firm. Its inter-dependency have
increased over the year and for the same Sainsbury's invest in huge amount. In order to make its
products recognisable in global market, organisation faces challenges as it is tough for them to
accept other countries culture and then provide the offerings.
In contradiction to this Li (2016) stated that Sainsbury's have to adopt effective strategies
in order to overcome these challenges that is having effective relation with the suppliers. By
having new technology implementation in its work culture, customers get attracted towards the
offerings and this leads to competitive advantage for Sainsbury's business functions.
Quantitative Analysis
Theme 1:- Does Globalisation have negative impact on underdeveloped countries
Answer Respondent
 Agree 12
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 Neutral 5
 Disagree 8
Interpretation:- From the above data it is been interpreted that there are about 48% of managers
at Sainsbury's that support that Globalisation is having negative impact on underdeveloped
countries. While, 32% disagree for this statement. There are 20% managers who are neutral.
Finally, It is been interpreted that globalisation is somehow having negative impact on
underdeveloped countries.
Theme 2:- Different Positive Impacts that globalisation have on country's economy
Answer Respondent
 Employees income get increased 5
 Price get lowered for the respective
consumers
7
 Economic growth is seen 5
 Trading become better 8
9
Agree Neutral Disagree
0
10
20
30
40
50
60
48
20
32
Series1

Interpretation:- From the above data is been interpreted that 32% of managers says, Trading
become better with the help of globalisation. On the other side, 28% believe that price get
lowered for the respective consumers of Sainsbury's. However, there are 20% managers that
believe, employees income get increased with globalisation and rest 20% thinks it leads to
economic growth. Finally, it is been interpreted that trading become better with globalisation.
Theme 3:- Is Cultural diversity promoted by Sainsbury's with respect to its hiring process
Answer Respondent
 Strongly agree 6
 agree 8
 Neutral 5
 Strongly disagree 2
 disagree 4
10
20
28
20
32
Employees income get
increased
Price get lowered for the
respective consumers
Economic growth is seen
Trading become better