This paper presents a descriptive paper related to expanding business in the global market for gaining the benefits of Globalisation. The report provides a brief analysis of the two countries that are India and United Kingdom and their detailed comparative analysis to identify which country can provide superior revenue and benefits to JB Hi-Fi Company, which is planning to spread its footprints in global market. The criteria that have been selected for presenting the comparative analysis of both the countries are political, economic, legal, social, and environmental forces that hold power to influence the operations of the business in the international market.