Exploring the Impact of Globalisation in the Logistic Industry: A Case Study of Amazon
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EXPLORING THE IMPACT OF GLOBALISATION IN THE
LOGISTIC INDUSTRY.
A CASE STUDY OF AMAZON
1
LOGISTIC INDUSTRY.
A CASE STUDY OF AMAZON
1
ABSTRACT
Purpose: The main purpose of conducting the current investigation is to carry out the
impact of Globalisation and its factors which influence strategies of international management.
In this detailed data is carried out about the concept and importance of Globalisation in
expanding and increasing the business operations and functions. It has also identified the several
factors which is directly linked in improving the level of Globalisation within an organisation.
This also shows that challenges faced by an organisation while making their business operations
globalised. This has carried out detailed data by forming appropriate and relevant aim and
objectives in a systematic way. Hence, it has shown the significance of Globalisation for an
organisation and increase the revenue and profit level of the business.
Methodology: With the purpose of assembling data, quantitative research is conducted so
that maximum numerical and statistical facts and figures could be assembled. In this various
research methods have been used and the methods have helped in the collection of numerical
data. Primary method has also used for collecting raw information with the instrument called
questionnaire. On the other hand, secondary method is also used for collecting second-hand
information in systematic way. Second-hand information is assembled with the assistance of
sources such as journals, newspapers, articles and many more.
Findings: The main findings carried out with the help of questionnaire is maximum
respondents believe that companies are focusing towards the practice of Globalisation so that
they can expand their business operations. It is also understood that it is important for the
development and growth of a business. It is also identified that with the assistance of
Globalisation, skilled workforce is acquired by company. Globalisation does not only give
benefit to company but it is also beneficial for whole nation as it helps in consistent economic
growth.
Conclusion and recommendations: It is summarised with the present investigation that
modern business world gives great importance to Globalisation because it helps company to get
more opportunities for success and development. It facilitates an organisation to improve their
performance by increasing the interest of research and development, encouraging innovation,
accessing to new market and many more. With the carried out information and challenges, there
Purpose: The main purpose of conducting the current investigation is to carry out the
impact of Globalisation and its factors which influence strategies of international management.
In this detailed data is carried out about the concept and importance of Globalisation in
expanding and increasing the business operations and functions. It has also identified the several
factors which is directly linked in improving the level of Globalisation within an organisation.
This also shows that challenges faced by an organisation while making their business operations
globalised. This has carried out detailed data by forming appropriate and relevant aim and
objectives in a systematic way. Hence, it has shown the significance of Globalisation for an
organisation and increase the revenue and profit level of the business.
Methodology: With the purpose of assembling data, quantitative research is conducted so
that maximum numerical and statistical facts and figures could be assembled. In this various
research methods have been used and the methods have helped in the collection of numerical
data. Primary method has also used for collecting raw information with the instrument called
questionnaire. On the other hand, secondary method is also used for collecting second-hand
information in systematic way. Second-hand information is assembled with the assistance of
sources such as journals, newspapers, articles and many more.
Findings: The main findings carried out with the help of questionnaire is maximum
respondents believe that companies are focusing towards the practice of Globalisation so that
they can expand their business operations. It is also understood that it is important for the
development and growth of a business. It is also identified that with the assistance of
Globalisation, skilled workforce is acquired by company. Globalisation does not only give
benefit to company but it is also beneficial for whole nation as it helps in consistent economic
growth.
Conclusion and recommendations: It is summarised with the present investigation that
modern business world gives great importance to Globalisation because it helps company to get
more opportunities for success and development. It facilitates an organisation to improve their
performance by increasing the interest of research and development, encouraging innovation,
accessing to new market and many more. With the carried out information and challenges, there
are certain recommendations that are recommended to the companies such as: forming diverse
workforce, conducting trainings, adopting cross-border digital channels and many more.
3
workforce, conducting trainings, adopting cross-border digital channels and many more.
3
ACKNOWLDEGEMENT
I want to be grateful to God for making me worthwhile to take participation in the
activities. I am deeply thankful for the great advice and constant support from supervisor to
conduct investigation. My supervisor has encouraged and motivated by their great expertise and
vast knowledge throughout my academic investigation. Professor has assisted me in choosing the
topic for research and they have also encouraged me in developing independent thinking and
assisted me in writing.
I am also thankful to the chosen respondents who have given their time in my
investigation for completing questionnaires. This investigation can not be taken out without their
active participation. In the end, I would like to show my gratitude to my parents, friends and
relatives. Without their support and gratitude, it was impossible for me to conduct investigation.
I want to be grateful to God for making me worthwhile to take participation in the
activities. I am deeply thankful for the great advice and constant support from supervisor to
conduct investigation. My supervisor has encouraged and motivated by their great expertise and
vast knowledge throughout my academic investigation. Professor has assisted me in choosing the
topic for research and they have also encouraged me in developing independent thinking and
assisted me in writing.
I am also thankful to the chosen respondents who have given their time in my
investigation for completing questionnaires. This investigation can not be taken out without their
active participation. In the end, I would like to show my gratitude to my parents, friends and
relatives. Without their support and gratitude, it was impossible for me to conduct investigation.
1
Contents
21. INTRODUCTION ...................................................................................................................................................3
11.1. Overview of the topic ......................................................................................................................................3
21.2. Background of the company ............................................................................................................................3
31.3. Research questions ..........................................................................................................................................4
41.4. Research aim and objectives............................................................................................................................4
51.5. Outline of the methodology .............................................................................................................................4
61.6 Chapter’s outline ..............................................................................................................................................4
3CHAPTER 2: LITERATURE REVIEW......................................................................................................................6
Conceptual framework of the meaning and role of globalisation in the large sector companies of the UK.............6
What are the importance and its influencing factors which make more effective management strategies within the
market? .....................................................................................................................................................................8
1What are the major challenges faced by the company while using globalisation within the organisation?.........10
4CHAPTER 3: RESEARCH METHODOLOGY........................................................................................................13
1Introduction to the chapter ....................................................................................................................................13
2Research Philosophy ............................................................................................................................................13
3Research Strategy..................................................................................................................................................13
4Data Collection......................................................................................................................................................14
5Research choice.....................................................................................................................................................14
6Sampling................................................................................................................................................................15
7Time horizon ........................................................................................................................................................15
Research ethics .......................................................................................................................................................15
Conclusion to the research methodology ..............................................................................................................15
5CHAPTER 4- DATA ANALYSIS AND FINDINGS................................................................................................17
14.1 Data Interpretation...........................................................................................................................................17
24.2 DISCUSSION.................................................................................................................................................33
6CHAPTER 5- CONCLUSION AND RECOMMENDATIONS................................................................................35
1Conclusion.............................................................................................................................................................35
2Recommendations.................................................................................................................................................37
7REFERENCES ...........................................................................................................................................................39
1Books and Journals ...............................................................................................................................................39
8APPENDIX.................................................................................................................................................................42
1Questionnaire.........................................................................................................................................................42
5
Contents
21. INTRODUCTION ...................................................................................................................................................3
11.1. Overview of the topic ......................................................................................................................................3
21.2. Background of the company ............................................................................................................................3
31.3. Research questions ..........................................................................................................................................4
41.4. Research aim and objectives............................................................................................................................4
51.5. Outline of the methodology .............................................................................................................................4
61.6 Chapter’s outline ..............................................................................................................................................4
3CHAPTER 2: LITERATURE REVIEW......................................................................................................................6
Conceptual framework of the meaning and role of globalisation in the large sector companies of the UK.............6
What are the importance and its influencing factors which make more effective management strategies within the
market? .....................................................................................................................................................................8
1What are the major challenges faced by the company while using globalisation within the organisation?.........10
4CHAPTER 3: RESEARCH METHODOLOGY........................................................................................................13
1Introduction to the chapter ....................................................................................................................................13
2Research Philosophy ............................................................................................................................................13
3Research Strategy..................................................................................................................................................13
4Data Collection......................................................................................................................................................14
5Research choice.....................................................................................................................................................14
6Sampling................................................................................................................................................................15
7Time horizon ........................................................................................................................................................15
Research ethics .......................................................................................................................................................15
Conclusion to the research methodology ..............................................................................................................15
5CHAPTER 4- DATA ANALYSIS AND FINDINGS................................................................................................17
14.1 Data Interpretation...........................................................................................................................................17
24.2 DISCUSSION.................................................................................................................................................33
6CHAPTER 5- CONCLUSION AND RECOMMENDATIONS................................................................................35
1Conclusion.............................................................................................................................................................35
2Recommendations.................................................................................................................................................37
7REFERENCES ...........................................................................................................................................................39
1Books and Journals ...............................................................................................................................................39
8APPENDIX.................................................................................................................................................................42
1Questionnaire.........................................................................................................................................................42
5
2 1. INTRODUCTION
1 1.1. Overview of the topic
Globalisation introduces the process by which business organisations develop international
influence. It is a broad term used to designate the growing interdependence of the world's
population, cultures, and economics. In addition, Globalisation means the speedup of exchanges
and movements. In simple word, Globalisation can be defined as a vast network of cultural,
political, social, and economic process and interconnections that goes beyond (Gupta and
Kumar, 2021). There are different factors of Globalisation such as industrial organisation,
production issue, political, resources and markets, economy and historical as the Globalisation
has a direct impact on international management strategies by increase the prevalence and speed.
In this, the business manager is responsible for developing and adopting strategies or policies for
internationalisation to transform their business into globally competitive organisations.
Globalisation is essential for an organisation because it increases the prevalence and speed for
companies to gain more opportunities and achieve competitive advantages within a minimum
period. There are various benefits of Globalisation for Amazon, such as increasing global
cooperation, helping in improving economic growth, increasing cross-border investment, and
many others. All these are the main advantages that help business organizations achieve better
outcomes.
2 1.2. Background of the company
Amazon is a chosen American multinational technology organisation that emphasis on
cloud computing, e-commerce, artificial intelligence, and digital streaming. The company was
founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington, U.S. Company wants
to expand its business at a global level. They need to identify different factors that impact them
globally (Leal and Marques, 2021). Along with this, Globalisation is highly important for
Amazon because it helps them expand their business successfully. Globalisation for Amazon has
various benefits, such as access to the new culture, lower costs of products, international
recruiting, access to new talent, the spread of innovation and technology, managing employee
immigration, and many others. All these are the main benefits that help Amazon in the successful
development of business at the international level.
1 1.1. Overview of the topic
Globalisation introduces the process by which business organisations develop international
influence. It is a broad term used to designate the growing interdependence of the world's
population, cultures, and economics. In addition, Globalisation means the speedup of exchanges
and movements. In simple word, Globalisation can be defined as a vast network of cultural,
political, social, and economic process and interconnections that goes beyond (Gupta and
Kumar, 2021). There are different factors of Globalisation such as industrial organisation,
production issue, political, resources and markets, economy and historical as the Globalisation
has a direct impact on international management strategies by increase the prevalence and speed.
In this, the business manager is responsible for developing and adopting strategies or policies for
internationalisation to transform their business into globally competitive organisations.
Globalisation is essential for an organisation because it increases the prevalence and speed for
companies to gain more opportunities and achieve competitive advantages within a minimum
period. There are various benefits of Globalisation for Amazon, such as increasing global
cooperation, helping in improving economic growth, increasing cross-border investment, and
many others. All these are the main advantages that help business organizations achieve better
outcomes.
2 1.2. Background of the company
Amazon is a chosen American multinational technology organisation that emphasis on
cloud computing, e-commerce, artificial intelligence, and digital streaming. The company was
founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington, U.S. Company wants
to expand its business at a global level. They need to identify different factors that impact them
globally (Leal and Marques, 2021). Along with this, Globalisation is highly important for
Amazon because it helps them expand their business successfully. Globalisation for Amazon has
various benefits, such as access to the new culture, lower costs of products, international
recruiting, access to new talent, the spread of innovation and technology, managing employee
immigration, and many others. All these are the main benefits that help Amazon in the successful
development of business at the international level.
3 1.3. Research questions
⮚ What is the role of Globalisation in the chosen international company?
⮚ What is the importance of management strategies within the organisation?
⮚ What are the significant challenges faced by the company while using Globalisation
within the organisation?
4 1.4. Research aim and objectives
Research aim
The main aim of this research is "to investigate the impact of Globalisation and its influencing
factors on international management strategies. A case study of Amazon."
Research objectives
⮚ To investigate the meaning and role of Globalisation in the large sector companies of the
U.K.
⮚ To explore the significant importance and influencing factors that make more effective
management strategies within the market.
⮚ To analyse the challenges faced by the international market by using Globalisation and its
management strategies in different nations.
5 1.5. Outline of the methodology
Different methodologies are helpful within current research. These methodologies are
positivism philosophy, deductive approach, quantitative analysis, questionnaire, primary and
secondary data, probability sampling, 50 employees of Amazon, etc. All these are the main
methodologies that the researcher will use to achieve the research aim and objectives in a
successful manner (Zajda, 2021).
6 1.6 Chapter's outline
Different chapters are effective in completing the whole dissertation successfully. These chapters
are explained as below;
Chapter 1: Introduction: This first chapter includes various information about the topic.
This information is research aim and objectives, rationale, research questions, and many others.
The preliminary report will help the researcher start the next activity, i.e., literature review.
7
⮚ What is the role of Globalisation in the chosen international company?
⮚ What is the importance of management strategies within the organisation?
⮚ What are the significant challenges faced by the company while using Globalisation
within the organisation?
4 1.4. Research aim and objectives
Research aim
The main aim of this research is "to investigate the impact of Globalisation and its influencing
factors on international management strategies. A case study of Amazon."
Research objectives
⮚ To investigate the meaning and role of Globalisation in the large sector companies of the
U.K.
⮚ To explore the significant importance and influencing factors that make more effective
management strategies within the market.
⮚ To analyse the challenges faced by the international market by using Globalisation and its
management strategies in different nations.
5 1.5. Outline of the methodology
Different methodologies are helpful within current research. These methodologies are
positivism philosophy, deductive approach, quantitative analysis, questionnaire, primary and
secondary data, probability sampling, 50 employees of Amazon, etc. All these are the main
methodologies that the researcher will use to achieve the research aim and objectives in a
successful manner (Zajda, 2021).
6 1.6 Chapter's outline
Different chapters are effective in completing the whole dissertation successfully. These chapters
are explained as below;
Chapter 1: Introduction: This first chapter includes various information about the topic.
This information is research aim and objectives, rationale, research questions, and many others.
The preliminary report will help the researcher start the next activity, i.e., literature review.
7
Chapter 2: Literature Review: This is the second chapter that helps gather secondary
information from various sources: articles, books, etc.
Chapter 3: Research methodology: Various methodologies are effective in current
research. These methodologies are research philosophy, research approach, research strategy,
etc.
Chapter 4: Data analysis and interpretation: This evaluates gathered information
through an analytical research technique. Frequency distribution analysis is used for assessing
quantitative data (Zajda and Majhanovich, 2021).
Chapter 5: Conclusion and recommendations: This is the last chapter that includes
accurate information about entire chapters accurately and clearly.
information from various sources: articles, books, etc.
Chapter 3: Research methodology: Various methodologies are effective in current
research. These methodologies are research philosophy, research approach, research strategy,
etc.
Chapter 4: Data analysis and interpretation: This evaluates gathered information
through an analytical research technique. Frequency distribution analysis is used for assessing
quantitative data (Zajda and Majhanovich, 2021).
Chapter 5: Conclusion and recommendations: This is the last chapter that includes
accurate information about entire chapters accurately and clearly.
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