Research Project TABLE OF CONTENTS INTRODUCTION

RESEARCH PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background of study...................................................................................................................1
Research aims and objectives......................................................................................................1
Rationale of research...................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................5
Research design...........................................................................................................................5
Research philosophy:..................................................................................................................6
Research approach:.....................................................................................................................6
Data collection:...........................................................................................................................7
Sampling.....................................................................................................................................8
Data analysis...............................................................................................................................8
DATA ANALYSIS..........................................................................................................................8
Theme 1: Globalisation concept.................................................................................................8
Theme 2: Working in this organization.....................................................................................9
Theme 3: Impact on organization hope with reference to globalisation...................................10
Theme 4: Globalisation has introduced issues related to foreign direct investment................11
Theme 5: Challenges due to globalisation................................................................................12
Theme 6: Impact on financial performance over 3 years..........................................................13
Theme 7: Improvisation on sales..............................................................................................14
Theme 8: Employment creation................................................................................................15
Theme 9: Impact on knowledge and skills after globalisation.................................................16
CONCLUSION AND RECOMMENDATIONS..........................................................................18
Conclusion................................................................................................................................18
Recommendations.....................................................................................................................18
ALTERNATIVE RESEARCH METHODOLOGY......................................................................18
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................22

Questionnaire............................................................................................................................22

INTRODUCTION
Background of study
Globalisation is referred as a procedure of interaction and integration within people,
companies and government throughout the world and leading to raised interconnectedness of
national economies. Hence, globalization has facilitated increase in trade, movement of labour
and capital. On basis of UK, it has benefited through a high globalised world ever from exports
and imports and in many other sectors as well. In the industrial revolution, global ties were
significant for enabling the import of raw materials to UK along with goods export. Marks and
Spencer is a major British multinational retailer which is headquartered in Westminster, London
and has expertise in selling clothing, luxury food products and home products. With reference to
globalisation, it has impacted entire world and especially retailer like M&S in both positive and
negative aspect and helps for attaining competitive advantage.
Research aims and objectives
Aim: To investigate how globalization helps in attaining success in business with regards
to M&S.
Objectives
 To identify the influence of globalisation on the financial performance of M&S.
 To analyse how globalization helps in succeeding in foreign markets.
 To examine the challenges of globalisation that M&S can face.
 To evaluate whether globalisation affect business sales performance.
Rationale of research
In the present scenario, globalisation is considered as worldwide trend where economies
through world had dropped restrictions and collaborated with each other. This is inevitable with
context of business for entering in global market. This study would help in enhancing knowledge
related to most current trend of globalisation and its impact on market performance. In the same
series, there is articulation of M&S because this is a well-known organization with its global
operations. This study would provide help to other researchers who wish to conduct study in
similar field. Further, research will also provide knowledge to M&S about the benefits and
challenges associated with globalization.
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LITERATURE REVIEW
Theme 1: Concept of globalization and its benefits
According to Gygli and et.al., (2018), globalisation is referred as procedure of international
integration with outcome through continuous interchange of ideas, products, cultural aspects
along with other world views. In the modern scenario, it is caused through advancement in
transport, telecommunication and infrastructure sector. This has redefined innovation for global
competition and it is driven through desire for accomplishing competitive advantage through
human capital. It has assessed from the evaluation that after global financial crisis world
economy has exhibited promising signs of recovery as GDP by attaining growth of 3.5% in
recent era. However, Cohen (2018) argued that leading economy has faced numerous hurdles
with reference to economic policies as uneven distribution of profit margin, increasing
environmental degradation, divides among generations and raising disparity in income in
developed countries. The progressive economy has presence of leading business for creating
wealth and contributing for overall development of economy and their well being.
As per views of Bromley and Lerch (2018), globalisation gives net benefit to global
economies through creating efficient markets, raising competition, controlling military conflicts
and spreading wealth equally. Along with this, globalisation brings more issues instead of profit
but with reference to foreign direct investment, it raises faster comparatively to growth in world
trade. This boosts technology growth, industrial restructuring and growth as well. The innovative
technology aggregates economic output while making the processes efficient and smoother. The
multinationals are empowered through globalisation for realizing this as it decreases costs along
with promoting economic growth. It might hurt the smaller domestic businesses.
However, Platonova and et.al., (2018) has argued that globalisation is threatening
economies for extracting witness for increment if multinationals, global organizations and
various other international corporations as well. It might lead to political leaders for being
xenophobic as local economic fluctuations gives impact on number of nations which are
dependent and it creates interdependence among countries as any local instability impacts whole
group. In the similar aspect, profits of globalisation could easily be lopsided and tilted towards
rich nations and individuals. This could lead to great financial rifts along with potential conflicts
on local and global perspective.
Theme 2: Globalization and its influence on firm’s financial performance
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As per views of Gill and et.al., (2018), globalisation helps organization to decrease as
much 70% of its total cost, 15% through business process improvement, 50% from job shoring
and 5% by job design. Along with this, globalised company might be capable for expanding
within new markets and to retain new customers. This has been revealed that low cost labour has
a particular role to take part as various manufacturers are operating globally with specific range
of opportunities and availability of resource in various international market. Globalisation might
contribute to profits of business largely with two sources as arbitrage opportunities and
economies of scale. Usually, management decisions regarding globalization brings high financial
returns in terms of profit maximization. However, Hoogvelt (2018) has argued that benefits of
globalisation might be directly overestimated as costs might be underestimated. For instance,
distance as barrier to fulfil realization of advantages by globalisation such as cultural,
geographic, administrative and economic distances among domestic and foreign market and
various products and industries might be affected through distances to varying degrees.
According to views of Liu and et.al., (2019), stated that globalisation leads to high
financial performance because of high scope, economies of scale and learning. Seuffert (2018)
critiqued that, globalisation enables business for exploiting market imperfections from utilizing
assets of valuable firm across borders. There is offering of four strong reasons related to positive
impact of globalisation on its profitability as market power because of international scope, access
to more investments opportunities, increasing returns to intangible assets like R&D, advertising,
managerial skills and advertising and capacity for undertaking risky projects and to earn excess
returns because of geographical diversification.
Globalisation might enables MNC for purpose of leveraging home based managerial
skills along with different competencies into foreign regions and can undertake advantage of
slack resources. Beumer, Figge and Elliott (2018) has stated that benefits through global
operations might originate through imperfection in factor and product market, financial markets
and various other treatment of tax. The first advantage of MNC is differentiated through national
corporation and comprised in flexibility for transferring resources throughout borders via a
globally maximising network. There is description of benefits of globalisation is with ability for
arbitraging institutional restrictions like tax and anti trust laws, cost savings via joint production
in marketing and production. However, Springer (2018) has argued that financial performance of
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