Analysis of International Business Performance and Strategies

The provided document is a solved assignment that covers various topics related to international business performance and strategies. It includes references from academic journals such as International Marketing Review, Research Policy, and European Business Review. The assignment discusses the impact of national culture on international business performance, the importance of geographic dispersion in R&D portfolios, and the consequences of post-entry speed of internationalization on INVs' export performance.

Research Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO 1 ................................................................................................................................................3
P1 Research proposal .................................................................................................................3
P2. Appropriate research methods for research Projects............................................................8
LO 2...............................................................................................................................................11
P3 Project management Plan ....................................................................................................11
P4. Appropriate tools for analysing the findings and data........................................................12
LO 3...............................................................................................................................................16
P5 communicating research outcome in appropriate manner for intended audience................16
LO 4 ..............................................................................................................................................24
P 6 Reflection ...........................................................................................................................24
P 7. Alternative research methodologies and lesson learnt ......................................................25
RECOMMENDATIONS...............................................................................................................26
REFERENCES..............................................................................................................................28

INTRODUCTION
Globalisation can be defined as the dispersion of the activities performed by companies. ,
It includes free movement of products or services, transfer of capital across nation. It has brought
drastic improvement in business environment. Rapid increase in the globalisation has given rise
to various concern issues. There are many opportunities for organisations operating business in
retail sector. Many of the firms in retail sector have adopted the globalisation strategy for
expanding their business. But by implementing the global expansion strategy many of the
companies in retail sector is facing issues in maintaining their performance in domestic market.
Few opportunities which has evolved includes flow of investment, increase in market share, sales
and profitability. Many companies are out of market, as they have failed to sustain business in
highly competitive business environment which is result of globalisation.
Franchising have taken place in the retail sector in order to provide an appropriate
response to the issues which has emerged due to globalisation. It has direct as well as significant
effect on the business plans and strategies of multinational companies. The present report also
provide the impact of franchising on TESCO and also provide deep information for using
Franchising as mode of market entry.
The research report focuses on analysing the effect of franchising market entering
strategy on the business performance of company in retail sector in context of TESCO. It is
basically a British multinational company. Study will highlight the business issues faced by
enterprise due to adopting the Franchising as a method of market entry. Assignment will
emphasize on analysing the implication of Franchising in context of business.
LO 1
P1 Research proposal
Aims and objectives :
Aim : To analyse the impact of franchising on business performance while operating business In
Romania – A case study of TESCO.
Objectives :
 To identify the impact of globalisation on the performance of TESCO in Romania.
 To examine the influence of franchising on business performance.
 To develop the understanding about barriers in the implementation of franchising in
Romania.

 To suggest other strategies which can be adopted by TESCO to enter into market in
Romania..
Research questions
 What is the impact globalisation on the performance of TESCO in Romania?
 How franchising influence the business performance?
 What are the barriers while implementing franchising in Romania.?
 What are the other issue which can be adopted by TESCO ?
Rationale of selecting the topic
As TESCO operate its business at global level and globalisation has led to the drastic
changes in business practices worldwide. As there are various mode through which the company
may enter into another country and major reason of the selecting this topic is, scholar wants to
identify the different mode of entry which help a business to operates at global level. Apart from
this, researcher also have interest to collect more information about this which helps to enhance
their knowledge. Scholar want to assist management in measuring the effectiveness of their
decision related to use of Franchising strategy for expanding business in Romania.
Literature review
Theme 1 Impact of globalisation on the performance of TESCO In Romania.
According to the view of Michael Geringer and DaCosta, (2014), globalisation has acted
as the driving factors which has forced firm to change their way of doing business.
Internationalisation has forced multinational companies to change their business policies,
strategies as well as plans. The author states that the there has been increase in the competition,
market certainty which has negative effect on the performance of organisation.
According to the perception of Dunning, (2016), globalisation has bough drastic change
in business environment which is effecting the business performance of global firm. In addition
to this, many of multinational enterprises in retail sector have to adopt new business model in
order to provide an appropriate response to the changes in business environment which has taken
place due to globalisation. The author perceives that due to continuous amendments of laws
business entity is facing issue in complying with norms because of which they have to face legal
issues. There has been continuous changes in trends which has been foster by globalisation due
to which global enterprises in retail sector is facing difficulty in maintaining the balance between
demand and supply.

Theme 2: Influence of franchising on business performance In Romania.
As per the thinking of Knight, Koed Madsen and Servais, (2014), Franchising has direct
as well as significant effect on the marketing performance of multi national company. There has
been continuous fluctuations in prices of goods and services due to which global enterprise is
facing difficulty in maintaining the profitability. The author has also stated that due to
continuous change in trends there has been decline in the demands for products or services
offered by multinational company. Crane and Matten, (2016) states that using franchising as
mode of entry method will be helpful to minimize the chances of risk in the company which is
one of the most important advantage of using the franchising option for TESCO. It has been
analysed that using Franchising mode of the entry method will be help to establish a market
share and firm also used already recognised brand name into the market.
Apart from this, Falahat, Knight and Alon, (2018) stated that choosing to franchise is the
best mode of entry mode for TESCO because a franchisor gives a support which is also includes
training and also help to setting up the business in more effect Romania
As per the perception of Dunning, (2014) Franchising has given rise to the political issues
in the nations due to which multinational companies is facing different issues in continuing
business in smooth as well as systematic way. The financial risk is the biggest threat associated
with the implementation of franchising. The author has also stated that reduction in the level of
credit by financial institutions can have adverse consequences for business. Lack of availability
of funds or credit can have negative impact on the potential of the companies to make
investment, due to which firms might have to face more difficulty in expansion of business.
As per the research conducted by author Doh, (2018), sometimes franchising has given
rise to the diverse culture in multinational organisations which has resulted into increase in
number of conflicts among employees which has negative effect on firm performance. In
addition to this, it has provided business entities an opportunity to expand business across
different countries and provide the choices of suppliers but at the same time it has made supply
chain more complex. Knight, (2014), critics that due to higher level of competition, global
companies might not have direct control on the routine business operations. The author has also
stated that due to continuous fluctuation in exchange rate which is another barrier of franchising
that also have adverse effect on the financial performance of multinational enterprises.

The author argues that de Onzoño and Ichijo, (2018), global challenges as Well as
opportunities facing global organisation is completely depended on the business model of firm.
Business entities those who have adopted the customer oriented approach are facing difficulty as
well as issues in catering the needs of domestic business while maintaining consistent global
procedures. Because of high competition in market, many international enterprises in retail sector
is facing difficulty in being domestically flexible. As per the investigation executed by the author
Kafouros, Wang and Katsikeas, (2018), majority of business entities in retail sector is facing
challenge in developing as well as deploying talent in the emerging market. Due to increase in
the cost of productions as well as other business operations is considered to be as the biggest
issues faced by multinational corporations. The author has stated that different mode of entry
has given rise to the stiff competition due to which multinational corporations are facing issue in
maintaining their concentration on main business functions.
Theme 4: Suggest other strategies which can be adopted by TESCO for entering into
market of Romania
According to the perception of van Zanten and Van Tulder, (2018), joint venture, mergers
and strategic alliance are considered top be as an effective strategy which can be adopted by
retailer in order to enter into another market. It is required by multinational firm to conduct risk
before entering into new market, as this will aid business entities in reducing the risk of failure.
The author states that it is required by manager in multinational companies is required to provide
training to employees, as this will enable employees in developing the skills which are required
for managing the complex situations. According to the view of Muzio and Saks, (2018),
innovation is considered to be as an effective strategy will help business entities in managing the
effect of globalisation. The author has also stated that innovation strategy will assist
multinational firm in maintaining its position as well as performance on global environment. It
will support multinational organisation in gaining the competitive advantage in the international
market.
Marketing manager in global companies should conduct research as this will assist them
in addressing the factors which can have effect on the business performance. This tactic will also
support management in development of effective plans or strategies for entering intro new
market.
RESEARCH SPECIFICATION

Selection of appropriate method for research is very much crucial in order to accomplish
desired results. Choice of suitable method is also very much crucial in order to execute
investigation process in systematic process. These are as mentioned below:
Research type: The selection type of research is completed based on the nature of subject matter
on which study has to be conducted. There are two type of research these are qualitative and
quantitative. In present research, investigator will conduct qualitative research because it will
assist scholar in gathering the in detail information related to the topic of research.
Research design: It includes making arrangement for executing different activities such as data
collection, analysis and interpretation of information during the investigation process. It is of
many types such as exploratory, experimental, explanatory and descriptive. Scholar will use
descriptive research design in present research because it will assist researcher in developing the
in depth knowledge about the topic.
Research approach :Research approach can be categorised into two these are inductive and
deductive approach. Investigator has planned to use inductive approach for investigation because
it will help scholar in developing new theory or hypothesis using the facts collected from both
primary and secondary sources.
Research philosophy: It mainly deals with the development of knowledge. The two most
commonly used research philosophies are interprevitism and positivism. Researcher will utilise
interprevitism research philosophy in present study because it will provide scholar an ease in
interpretation of results.
Data collection : There are basically two sources from where researcher can collect data related
to the topic. In present study, scholar has planned to use both primary and secondary source in
order to accumulating the information from both the sources. Primary data consist of interview
and questionnaire while secondary information will accumulate using books, journals, company's
annual reports, magazines, online articles etc.
Sampling: It is the procedure which includes choosing few people as a participant in
investigation procedure. In present study, among various sampling techniques investigator will
use probability sampling. Researcher will select thirty employees randomly.
Data analysis: Qualitative technique will be utilised by researcher in present study for analysing
the information. Chart, tables and Graph will be used for presenting the facts and figures.

P2. Appropriate research methods for research Projects
Research methodology can be referred to as the different methods, techniques and
approaches which are used for conducting investigation process. Selection of the best research
approach for the study is very much important in order to accomplish desired outcome.
Researcher methodology used in the investigation process enables reader to evaluate the
reliability as well as validity of information. The different methods or techniques are utilised in
the research for solving problem in systematic manner. Various approaches, techniques,
philosophy utilised in present study are :
Research type: The selection of the study is based on the purpose of the study. Type of research
selected for the study assist researcher in developing the understanding about the topic. Choice
of the research type is also based on the problem faced by the company or an individual. There
are different types of research these are qualitative, quantitative etc. Among the different
research type, scholar has used the qualitative research type for conducting investigation process.
The rationale for selecting the qualitative research type is that it will assist scholar in
accumulating detailed information related to the topic.
Research design: It is considered to be as a strategy which is implemented by the scholar for
integrating the various elements of the study in logical manner. It is very much important for
researcher to select the best research design, as this will provide them an ease in addressing the
problem. Research design can be considered to be as road map which provides scholar direction
Ill
ustration 1: Gantt Chart

related to the collection and analysis of information. The research design can be categorised as
experimental, descriptive, exploratory, explanatory etc. In present study, researcher has utilised
the descriptive research design. Rationale for selecting the descriptive research design is that
descriptive research design allows researcher to fuse both qualitative and quantitative data. It
also helps investigator in describing the events. Descriptive research design also enables
researcher to gathered detail information about the topic. It also provides scholar in addressing
the problems as well as identifying the techniques which can be implemented in order to resolve
specific issue.
Research approach :In research various assumptions are made by the researcher at different
stage of investigation procedure. Choice of the research approach is based on the nature of the
problem identified during the investigation. Research approach helps researcher in executing the
investigation systematic manner. It also helps investigator in reaching to the conclusion.
Research approach consists of detailed methods which can be used for collection, analysis and
interpretation of data. There are basically the two most commonly used research approach are
inductive and deductive. In present study, researcher have used inductive approach in
investigation. The inductive approach has been used as it has assisted scholar in development of
questionnaire for collection of the information related top the topic.
Research philosophy : It is basically beliefs about the techniques which can be utilised for
conducting different activities during the investigation. Selecting an appropriate research
philosophy is considered to be as very much crucial in research. It enables scholar to develop the
knowledge about the topic. The two most commonly used research philosophy includes
positivism and interpretivism. Scholar has utilised interpretivism research philosophy. The
reason for using interpretivism research philosophy is that it provide investigator an ease in in
interpreting the information. In addition to this, Interpretivist approach is based on naturalistic
approach of data collection.
Data collection : It is the most crucial activity in investigation process without the facts there is
no use of research. Quality, reliability, completeness and validity are the main factors which to
be considered while gathering the information related to the topic of research. Selection of the
appropriate source of gathering the facts relevant to the topic is very much important. There are
basically two sources from where the information related to topic can be accumulated these are
primary and secondary. In present study, scholar have focus on collecting mostly the first hand

data, as this will help them in eliminating the chances of plagiarism which is considered to be as
the biggest ethical issue in research.
There are different techniques which can be used for accumulating primary facts or
figures related to topic these are survey, interview, questionnaire etc. The scholar has collected
the primary data using interview and questionnaire technique. Questionnaire has been created by
researcher himself and form consists of close ended questions. The reason for designing the close
ended questions is that researcher perceives that this technique will help them in gathering
relevant facts and figures. Investigator has gathered secondary information from the books,
journals, magazines, articles etc. In addition to this, financial report of an organisation has been
used for collecting the information about the performance of company.
Sampling : This research activity involves choosing the few people from the wide population as
a participant in investigation process. The two most commonly used sampling methods are
probability and non-probability. In present study the scholar has used probability sampling
method. Rationale for selecting the probability sampling is that this method provides an
individual a chance to be a part of investigation process. In addition to this among the different
techniques, researcher has utilised random sampling technique. Reason for selecting the random
sampling technique is that it aids investigator in eliminating the biasses. Investigator has taken
support from experts in order to ensure that they have selected the right sample from the
population. Researcher has selected thirty participants those are employees working in TESco.
Workers working in different department of Tesco has been selected as scholars think that they
are the people who can provide detailed information about the effect of globalisation on the
performance of organisation.
Data analysis:This research activity includes refining of information in order to make
information easily understandable. Data analysis is very much crucial as it helps researcher in
reaching to the conclusion and assist them in making appropriate decisions. Scholar in present
study has used qualitative analysis. In addition to this, thematic analysis has also been done. The
different themes are designed by scholar considering the questions as well as answers provided
by the respondents. The reason of using the thematic analysis, graphs and charts is to make the
research report presentable and understandable to reader.

LO 2
P3 Project management Plan
Project management plan is referred to as the document which is designed for executing
the project in systematic manner. It provides researcher an ease in managing the implementation
procedure in systematic manner. Project management plan consists of detail about the way
different activities during the project will be conducted, monitored and will be controlled. An
effective project management plan assist investigator in identifying the issues, risks or challenges
which might occur in facilitating the investigation procedure. It also supports researcher in
determining the cost which might incur in conducting the research. Project management plan
also helps scholar in identifying the resources which are required for conducting the study.
Some essential components of project management plan are :
Cost : The lots of resources are required for executing the research. Among different resources
funds are very much important in order to implement the project in successful manner. The
major cost in research project is associated with collection of data. As scholar needs to make the
arrangements for gathering the facts or figures related to the topic. In present investigation few
costs associated with execution of investigation procedure includes salaries of workers,
stationery, travelling expenses, printing and communication cost etc.
Access : The researcher in present investigation has used primary source for data collection as it
was easily accessible. In addition to this, management in Tesco has been asked to provide
annual reports which then has been used by the scholar for analysing the performance of
company. A systematic procedure has been followed by investigator while accumulating facts
and figures.
Ethical issues : It is very much necessary for researcher to considered these issues while making
the project management plan as these problems can have negative effect on their image as well
as performance. In present investigation the following strategies are adopted by scholar in order
to avoid both ethical and legal issues. Researcher has informed the participants about the
purpose of investigation. Investigator has taken the written permission from management in
Tesco before using the company information. No participants were forced to share the data
which they do not want to provide. In addition to this, special soft wares has been utilised for
storing the data in order to maintain confidentiality of information. Researcher in present

investigation has collected maximum amount of information from the primary source as this has
helped them in eliminating the chances of plagiarism.
P4. Appropriate tools for analysing the findings and data
Questionnaire
Name :
Department:
Position:
Ques 1. What type of effect globalisation have on the performance of your company in
Romania?
 Positive
 Negative
 Both
Ques 2. Does company faces any barrier regarding implementation of franchising strategy in
Romania ?
 Political issue
 Increase in trade across borders
 Expansion of foreign direct investment
Ques 3. Are you agree with the statement that Franchising has given rise to major business
issues in Romania.?
 Completely agree
 Partially agree
 Disagree
Ques 4. Is franchising is good strategy for entering into market of Romania ?
 Yes
 No
 Might be
Ques 5. What is the main issue faced by your company due to Franchising ?
 Employing as well as deploying human resource
 Financial management

 Increase in cost of operations
Ques 6. What is the biggest threat which has emerged as a result of globalisation ?
 Increase in level of competition
 Emergence of global brands
 High level of market uncertainty
Ques 7. Which business activity has highly linked with Franchising strategy ?
 Marketing
 Human resource
 Finance
Ques 8. Up to what extend globalisation have effect on business performance?
 High
 Low
 Medium
Ques 9 Which is the other alternative strategy which can be adopted by organisations for
providing appropriate response to global issues ?
 Innovation
 Merger and Joint venture
 Strategic alliance
Ques 10. Do you think Tesco has overcome issues related to globalisation by using above
strategy in order to enter into new market ?
 Yes
 No
 Don't know
Theme 1: Both positive and negative globalisation have on the performance of company.
Ques 1. What type of effect globalisation have
on the performance of your company IN
Romania?
Frequency
 Positive 10
 Negative 5

 Both 15
Theme 2: Company faces any barrier regarding implementation of franchising
Ques 2. Does company faces any barrier
regarding implementation of franchising ?
Frequency
 Political issues 15
 Increase in trade across borders 5
 Expansion of foreign direct investment 10
Theme 3: Respondents have shown completely agreement with the statement that Franchising
has given rise to major business issues.
Ques 3. Are you agree with the statement that
Franchising has given rise to major business issues in
Romania?
Frequency
 Completely agree 12
 Partially agree 10
 Disagree 8
Theme 4: Participants have stated Yes, Franchising is good strategy for entering into new
market.
Ques 4. Is Franchising is good strategy for
entering into market of Romania ?
Frequency
 Yes 13
 No 9
 Might be 8
Theme 5: Increase in cost of operations, is the main issue faced by your company due to
Franchising.

Ques 5. What is the main issue faced by your
company due to Franchising In Romania. ?
Frequency
 Employing as well as deploying
human resource
10
 Financial management 5
 Increase in cost of operations 15
Theme 6:Increase in level of competition is the biggest threat which has emerged as a result of
globalisation.
Ques 6. What is the biggest threat which has
emerged as a result of globalisation ?
Frequency
 Increase in level of competition 14
 Emergence of global brands 4
 High level of market uncertainty 12
Theme 7 :Marketing is the activity which is highly linked with Franchising strategy
Ques 7. Which business activity has highly
linked with Franchising strategy ?
Frequency
 Marketing 16
 Human resource 9
 Finance 5
Theme 8 : Up to high extend have effect on globalisation business performance.
Ques 8. Up to what extend have effect on
globalisation business performance?
Frequency
 High 20
 Low 4

 Medium 6
Theme 9: Strategic alliance, is the alternative strategy which can be adopted by organisations for
providing appropriate response to global issues.
Ques 9 Which is the other alternative strategy
which can be adopted by organisations for
providing appropriate response to global issues
?
Frequency
 Innovation 10
 merger and Joint venture 4
 Strategic alliance 16
Theme 10: Respondent have stated yes that Tesco has overcome issues related to globalisation
by using above strategy in order to enter into new market
Ques 10. Do you think Tesco has overcome
issues related to globalisation by using above
strategy in order to enter into new market ?
Frequency
 Yes 15
 No 13
 Don't know 2
LO 3
P5 communicating research outcome in appropriate manner for intended audience.
Theme 1: Both positive and negative globalisation have on the performance of company.

Interpretation : It has been analysed from the information provided in the table that out of thirty
respondents 15 of them perceives that globalisation have both positive and negative effect on the
performance of company. There are 10 participants who think that globalisation have positive
impact on the performance of firm. Only five people have stated that globalisation has adverse
effect on business performance of multinational corporations.
Theme 2:Company faces any barrier regarding implementation of franchising.
Positive
Negative
Both
Political issues
Increase in trade across borders
Expansion of foreign direct investment
0
2
4
6
8
10
12
14
16
Frequency

Interpretation : The fact which has been found after analysing the information that there are 15
people those who think that political issues is considered to be as main implication of
Franchising. Out of thirty participants, 10 stated that Expansion of foreign direct investment is
the significance of globalisation. There are 5 people who have stated that Increase in trade across
borders is the main implication of globalisation in context of business.
Theme 3: Respondents have shown completely agreement with the statement that Franchising
has given rise to major business issues.
Interpretation : Above diagram demonstrate that majority of the respondent that is thirty out of
have 12 have stated that franchising has given rise to major business issues. There is 10
participants who are partially agreed with the statement. Out of 30, eight respondent were not
agreed with the statement.
12
10
8
Completely agree
Partially agree
Disagree

Theme 4: Participants have stated Yes, Franchising is good strategy for entering into new
market.
Interpretation : It has been analysed from the information collected from the different sources
that 13 out of thirty respondent perceives that franchising is good strategy for entering into new
market. There are 4 people who think that globalisation is not good strategy as they have stated
that due to this plan of action an organisation have to face various issues which might affect firm
performance.
Theme 5:Increase in cost of operations, is the main issue faced by your company due to
Franchising.
Yes
No
Might be

Interpretation : Above diagram shows that increase in the cost of operations is the major issue
emerged as a result of Franchising. Out of the 30 respondents, there are 15 respondents those
who answered that Increase in cost of operations the main issue faced by your company due to
globalisation. It has been concluded from the above that increase in the cost is major issue faced
by enterprise due to globalisation. An organisation can implement technology, as this will assist
an enterprise in dealing with specific issue.
Theme 6:Increase in level of competition is the biggest threat which has emerged as a result of
globalisation.
Increase in level of
competition
Emergence of global brands
High level of market
uncertainty
Employing as well as deploying
human resource
Financial management
Increase in cost of operations

Interpretation : Above diagram represents that out of thirty 14 have stated that increase in level
of competition is the biggest threat which has emerged as a result of globalisation. Twelve
respondent have answered that High level of market uncertainty is the biggest threat faced by the
multinational corporations due to globalisation. There is only 4 people who think that emergence
of global brand is the major danger. It has been concluded from the above information that high
level of competition is considered to be the major threat of globalisation. Firm need to facilitate
continuous innovation and should concentrate on providing high value proposition to customers,
as this will help them in gaining competitive advantage.
Theme 7: Marketing is the activity which is highly linked with Franchising strategy
Interpretation : It has been from the above information that many of the respondents that is 16
out of 30 perceive that the franchsing have direct as well as significant effect on the marketing
activity of company. Nine participants think that globalisation have great impact on the human
resource practices. There are five people who answered that for franchising effects financial
management of business entity. It has been concluded from the above information is that
Marketing
Human resource
Finance

marketing is the activity which is highly effected by globalisation. Marketing manager in an
enterprise is required to develop an effective promotional plan.
Theme 8 : Up to high extend have effect on globalisation business performance.
Interpretation : From the above information, it has been analysed from the information
collected, that out of thirty 20 respondent answered that organisation has great effect on the
business performance of multinational firms. Six participants has replied that globalisation have
medium impact on the performance of global companies. Four people think that there is low
effect of globalisation of international organisation. It has been concluded from the above that
great effect on the growth as well as performance of multinational corporations.
Theme 9: Strategic alliance, is the alternative strategy which can be adopted by organisations for
providing appropriate response to global issues.
High
Low
Medium

Interpretation : There are 16 participants out of 20 who think that Strategic alliance is the best
alternative strategy which can be used by business entity for entering into new market. Out of
thirty, there are 10 respondents who have stated that Innovation is considered to be as an
effective strategy for managing the impact of globalisation. Four people think that merger and
Joint venture is considered to be as most appropriate plan of action for dealing with the issues
which has emerged as a result of Globalisation. It has been concluded from the above
information that strategic alliance is the best alternative strategy for managing the effect of
globalisation. As strategic alliance helps an organisation in increasing competitive strength and
also enable firm to get the resources required for providing an appropriate response for entering
into new market.
Theme 10: Respondent have stated yes that Tesco has overcome issues related to globalisation
by using above strategy in order to enter into new market
Innovation
merger and Joint venture
Strategic alliance

Interpretation : Above diagram represents that there are 15 respondents who answered that has
made plan to engage in strategic alliances with other companies for managing the effect of
globalisation. According the replies of 13 people who answered that Tesco has not made any
plan related to engaging in strategic alliance. There are two people those who are not aware
about the strategies adopted by organisation for dealing with the issues emerged as a result of
globalisation. It has suggested that management in an organisation should inform employees
about the business strategies, as this will provide manager an ease in implementing a specific
project. In addition to this, management must allow their employees to participate in decision
making process, as this will help them, in making proper plans.
LO 4
P 6 Reflection
I have used different research method techniques, philosophy, approach for conducting
the research in systematic manner. My choice related to the selection of research methodology
is completely based on the purpose of investigations. All methodologies which I choose for
executing the study has assisted me in conducting the investigation process in systematic
manner. I selected the qualitative research type, it has assisted me in developing the
understanding about the topic. I chose inductive research approach for facilitating the study
which has helped in developing the questionnaire for collection of information related to the
Topic. I have used both primary and secondary sources for collecting data, by utilising this
method I have been able to gathered detail facts related to the topic of research. The method
which I chose has enabled me to conduct in depth research on the topic.
Yes
No
Don't know

I have learned many things by participating in research procedure. I have developed
understanding about the concept of globalisation and the way its effects the performance of
multinational companies. I have gained knowledge about implication of globalisation in context
of global organisation. I get to know about the different research methodologies which I perceive
will assist me in conducting investigation in the future. By participating in the research I have
able to gain the practical experience which I believe that will be helpful in the future. I have
developed various skills such as research as well as analytical abilities. I also developed problem
solving skills which will assist me in solving personal as well as other issues at workplace.
Among the different section in the research project I enjoyed writing literature review, as I have
able to gain in depth knowledge about the topic. By writing the literature review I heave
analysed the perception of different authors related to the influence of globalisation on business
performance of multinational companies. I have written different themes and have utilised the
charts as well as graphs which has helped me in making the report presentable. By participating
in the investigation procedure I have improved my presentation skills. After conducting the self
assessment and taking feedback from my peer I found that I need to improve my communication
skills. By engaging in research activities, I came to know about the different techniques which I
can utilise for collecting, analysing and interpreting data. I have realised that selection of
appropriate methods is very much important as this factor can have direct effect on outcome. I
analysed that some of research methodologies are being selected according to the nature of topic
as well as issue found during the investigation. I developed the understanding about strategies
which can be utilised for avoiding or dealing with ethical issues. I perceive that research itself is
the best method which can be conducted in order to find an appropriate solution to the specific
problem. I have identified few barriers which might occur in executing the investigation. I came
to know about the systematic procedure if conducting the research which I believe that will assist
me in pursuing career in particular field. By participating in the research I have developed the
understanding about significance of data analysis. I have learned about the technique which can
be applied for eliminating the biasses during the time of sampling. I gained knowledge about
different methods of sampling. I also came to know about various computer software which can
be utilised for structuring as well as storing of information during the time of investigation.

P 7. Alternative research methodologies and lesson learnt
There are some alternative methods which I that could have been used in the present
study these are:
Research type : I think that I could have make choice of conducting both qualitative and
quantitative research. As I perceive that this strategy could have assisted me in conducting study
in more detail on the specific topic. I think that by utilising the both quantitative and qualitative
research type scholar can collect much information about the topic. The other reason is that both
quantitative and qualitative research type provides researcher an ease in presenting the
information. Selection of both qualitative and quantitative research type can be useful in testing
the reliability as well as validity of data.
Research approach : I think that deductive approach can be utilised in the present study. The
reason for suggesting the deductive research approach is that it will provide researcher an ease in
explaining the concepts and variables. In addition to this, I also think that both inductive and
deductive approach can be utilised as this will help in generating logical results.
Research design: I think that exploratory research design can be utilised in further researches as
this will assist scholar in developing the in depth understanding about the topic of research. The
benefit of exploratory research design is that it helps researcher in determining whether to
process with investigation procedure. Exploratory research design is advantageous in directing
subsequent research approaches. It also assists researcher in identifying the best approaches that
can be utilised for accomplishing desired objectives.
Research philosophy: I believe that positivism research philosophy can be utilised for research.
One of the reason for suggesting positivism research philosophy is that Positivism relies on
quantitative data that positivists believe is more reliable than qualitative research. The major
benefit of using Positivism research philosophy is that it provides scholar an ease in collection
of information related to the topic.
Data collection : I think that observation and focus group strategy can be utilised for gathering
information related to the topic. Alternative data collection will assist scholar in increasing the
efficiency as well as effectiveness of data. Financial document of an organisation can be used
for analysing the performance of company.
Sampling: I perceive that instead of random technique, purposive sampling method can be
utilised by researcher in present study. According to be scholar should have selected the

employees working at top level management in an organisation. As I believe that top level
management in an enterprise has more knowledge about company and effect of globalisation on
business performance. I also suggest that scholar should seek advice from experts related to more
sampling technique, as selection of the right sample is very much crucial in order to get accurate
results.
Data Analysis:Selection of both qualitative and quantitative research type can be useful in
analysing the data during investigation procedure. As statical as well as mathematical techniques
can be used for analysing the information. I perceive that big data method can be used for
structuring the data.
RECOMMENDATIONS
 In terms of franchising and expanding their brand in overseas market, they must have to
strengthen the obligations of parties to act in good faith in franchise.
 They must also try to improve the disclosure related to various issues including online
trading (Michael Geringer, Beamish, and DaCosta, 2014).
 They must also try to make the transparent marketing funds at extreme level.
 They must also make unique business plan in terms of offering franchise. This
uniqueness will force them in thinking about the contract or deal.
 Tesco must also think of choosing right locations that will make sense in expanding
business. The location that will be selected must be close to their initial one at initial level
so that they can keep supervising it on regular basis.
 Thus, Tesco is completely based on brand development, so the consistency or
organisational and process excellence franchising could be the right strategy in terms of
growth.
 Tesco should take all kind of advantages related to opportunity in terms of training.
 They should also learn about all the legal issues in order to expand their business in
market (Scheve and Slaughter, 2018).
 Strategic alliance is the another market entering strategy which can be used by the firm
because it helps to gain high competitive advantage in a market which help a business to
raise its profitability as well as productivity.

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