Impact of Globalisation and Streaming Services on Music Industry

Media and
Globalization

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Globalisation concept..................................................................................................................3
Positive effect of globalisation in music industry........................................................................3
Negative effect of globalisation on music industry.....................................................................4
Streaming services and its impact upon music industry..............................................................5
Streaming services around the world...........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Globalization process has helped the world not just politically but also on the economic
and sociocultural level as it has effects on the people of different regions or communities. It is
characterized by connectivity on the global level (Hendrickson and Stanley Niaah, 2018). Media
globally generates programs which cater to the needs of the people living worldwide. News
channels, movies, television, serials, ads all represent the multiple cultures which are present in
the everyday lives of the people. The growth of media and its vital role in persuasion helps the
nations on the regional and global level to receive content and information created globally that
eases the process of globalisation. This essay will cover in detail the the meaning of
globalisation, its effect on the music industry. It shall also cover the manner in which the rise of
streaming services has impacted the nature and way how music is consumed.
TASK
Globalisation concept
The term Globalisation came into the limelight in the 1980s when its prominence was felt
by the experts on the global level. Globalization is basically a situation where there is global
aspect of the entire social, cultural and economic phenomenon. Media has played an essential
central role in the process of globalization by initiating expansion and reach of global
connections. Globalization has increased the interdependence of the nations and changed the
nature of interaction among the countries worldwide. Rapid advancement in the Communication
and Information Technology has accelerated the process of globalization (Giordani and Strologo,
2018). The interconnection among the nations has been strengthened due to the emergence of
internet, media, social media, etc. These thus play the role of disseminating information in
different parts of the world. Likewise the movies, songs, newspapers have thus changed the
nature how people consume content.
Positive effect of globalisation in music industry
Globalization with respect to music acts as a tool for the people to share their culture,
thoughts and stories on global level. The music industry has a major role to play in the
globalisation and it has also been affected both positively and negatively due to globalization
process. The positive effects are that the development of new techniques due to technological