Role of Globalisation in Improving Business Performance of UK Fashion Industry

This research aims to understand the concept of globalisation and its importance in developing business existence into the global market. The research is performed on John Lewis Plc which is regarded as high-end department store which is associated with the retail industry. The research uses quantitative research methods to execute the research in a statistical manner. The research question is to identify the role of globalisation in improving business performance of UK fashion industry at international level.

Research Methods

ABSTRACT
The major purpose of this research is to understand the concept of globalisation and to
understand importance of globalisation in developing business existence into the global market.
Under this research, quantitative research methods are used so that in statistical manner research
can be executed.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Overview of the topic.............................................................................................................4
Relevance of the Proposed Research to Business Research...................................................4
Place the proposed study in context.......................................................................................4
Justification of the chosen topic.............................................................................................5
Value of this research.............................................................................................................5
Research question and objectives...........................................................................................5
LITERATURE REVIEW................................................................................................................7
What is the conceptual framework of globalisation in context with UK fashion industry?...7
How globalisation has impacted on business performance of UK fashion industry at
international level?.................................................................................................................7
What are the effective the strategies that would be used by John Lewis Plc for improving their
business performance at international level?..........................................................................8
RESEARCH METHODOLOGY...................................................................................................10
1. Research design................................................................................................................10
2. Data Collection and analysis:...........................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Overview of the topic
Globalisation is regarded as the term which is used for describing that how trade and
technology have emerged in order to make the world more connected and independent.
Globalisation is the process which leads all the national economies to come together and
contribute in developing the nation (Ahmed, Z. and et. al., 2019). In the current time due to
globalisation this is easier for the businesses to manage their business functions outside the
country and in global manner. Globalisation has minimised the boundaries so that technology,
information and jobs across the nation can be provided. With the help of globalisation
organisations may attain competitive edge in the global market so that in cost-effective manner
differentiated aspects can be created by the organisations. This is stated that globalisation is the
turn for the global economies in which positive impact in which different trade partners are
added.
Relevance of the Proposed Research to Business Research
This research is having greater importance within business research as this is going to
assist the businesses regarding impact of globalisation on their businesses and overall economy
as well. The current research is related with understanding the concepts of globalisation in which
performance of the organisation can be boosted (Dodd, 2018). The retail fashion industry is
related with connecting with customers in such manner that all the strategies of the businesses
are used in order to gain higher success. This is analysed that globalisation is defined as one of
the major constraint which is used by the organisation so that in international level business can
be managed.
Place the proposed study in context
The organisation selected for the research is John Lewis Plc which is regarded as high-
end department store which is associated with retail industry. The company is privately held
public organisation which is owned by a trust and this is managed by their employees. The
organisation is having their presence in global manner which is one of the major reason that the
company is having appropriate market prominence (Haseeb and et. al., 2019). The major aspect
with the research is that the research will provide such measurements in which globalisation can
be used by the organisation as their business strategy.

Justification of the chosen topic
The major reason of selecting this topic is to gather information and knowledge on the
topic of globalisation and its impact over improvising business performance and functions. This
topic will provide additional information in context of globalisation and assistance of the topic.
Globalisation is helpful in managing business functions in global boundaries so that positive
impact on the business can be managed (Hopper, Lassou and Soobaroyen, 2017). The current
research is associated with dual perspective such as personal and professional. In terms of
personal perspective the research will increase different skills such as communication skills,
research skills, analytical skills and many others. So that these skills can be used by researcher in
order to boost their career and belongingness as well. On the other hand, in terms of professional
perspective the research will provide in-depth information related with the topic of globalisation.
As this research is going to manage personal and professional aspects in my career so that
significant edge can be attained.
Value of this research
The present investigation is having higher value as this is related with globalisation and
its importance within the organisation in terms of developing the business in global manner. The
research is performed on fashion retailer which means that fashion retailers are having existence
within global markets. The research is valuable for researcher, organisation and readers as this
will develop their understanding in respect of globalisation and its measurements related with the
organisation. This is analysed that in current time globalisation is considered as a boon for the
businesses as this will provide access to different markets and assist the business to grow in such
manner that new business heights can be attained.
Research question and objectives
Title: To identify the role of globalisation in improving business performance of UK fashion
industry at international level
Research Aim: To determine the role of globalisation in improving business performance of UK
fashion industry at international level: A study on John Lewis Plc
Research Objectives

 To develop basic understanding about the globalisation in context with UK fashion
industry
 To determine the impact of globalisation on business performance of UK fashion industry
at international level
 To identify the strategies that would be used by John Lewis Plc for improving their
business performance at international level
Research questions
 What is the conceptual framework of globalisation in context with UK fashion industry?
 How globalisation has impacted on business performance of UK fashion industry at
international level?
 What are the effective the strategies that would be used by John Lewis Plc for improving
their business performance at international level?

LITERATURE REVIEW
What is the conceptual framework of globalisation in context with UK fashion industry?
According to Glushkova, Lomakina and Sakulyeva, (2019), fashion industry is considered
as the biggest industry but at the same time the industry is challenging in nature as there are
various factors which keep on changing and these have direct impact over the businesses.
Globalisation has opened up various opportunities for the fashion retailers to reach out to their
global customers and to develop market prominence as well. Globalisation is defined as the
process which has minimised the distance between economies and trading activities of different
nations. This results into massive cultural exchange so that process of interaction can take place
and at the same time government and companies around the globe can come together.
Globalisation is used to describe the independence which has developed within economies and
cultures so that logical exchange of knowledge and information can be made. Globalisation is the
process which has shortened the distance between the nation and their cultures so that without
facing issues any organisation can develop their boundaries in multiple nations. In the context of
fashion industry this is the industry which is growing speedy due to acceptance by customers.
This has been determined that fashion industry has grown in larger scale after the concept of
globalisation as people across the nation are accepting cultures of one another nation and this has
given opportunities to the fashion industry to grow and manage their global market existence.
Emergence of globalisation has given different scope of success to the fashion industry as the
organisation within the industry has several options to catch attention of global customers.
Globalisation is the new trend which is helpful for the organisation to reach out to global manner
so that overall succession opportunities can be inhaled.
How globalisation has impacted on business performance of UK fashion industry at international
level?
According to Gupta and Sharma, (2016), globalisation has given access to the business that
to enter into global markets and to manage their labour in such a way that overall succession can
be attained. Globalisation encourages organisations that to internationalise and to increase their
volume so that cross-border transactions can be made using goods, service and capital. After the
concept of globalisation rapid diffusion of product can take place and in this manner every
business is able to adopt various technologies which are existed in standard manner.

Globalisation has given worldwide employment to the people so that all the industries are
growing due to emergence of such aspects into the business. Especially within fashion industry
this has been observed that the overall earnings of the industry are increasing and at the same
time all range of customers are added within customer base. Fashion industry is regarded as one
of the fast growing industry which means that real earnings of the industry are increasing after
the adoption of globalisation. The massification of internet has given opportunities to various
businesses in which different eco-systems and practices are also adopted. Globalisation is
considered as the constant evolution which is based on the phenomena that communication
process can be exerted and at the same time using internet overall market prominence can also be
developed. The fashion industry is souring processes so that contribution in terms of global
interaction can be made. Globalisation has given industrial revolution in which the fashion
retailers are able to manage different changes in the business and to instigate such changes in
attaining business objectives.
What are the effective the strategies that would be used by John Lewis Plc for improving their
business performance at international level?
According to Cramer, (2017), globalisation has given immense opportunities to the
organisation in terms of managing their business functions in global level. Using significant
business strategy this is easier for the business to succeed into the market and manage their
global presence as well. In the context of fashion retailer this is analysed that John Lewis Plc is
needed to develop their strong market image due to availability of higher competitors. Some of
strategies that could be used by John Lewis Plc are elaborated as under in order to improve their
business performance at international level:
Effective marketing strategy: For gaining success into the global market organisations are
needed to develop effective marketing strategy so that business objectives can be attained and at
the same time larger customer base can be created. Marketing strategy for John Lewis Plc would
help the business to reach out to their global customers and to convey their message to them so
that appropriate buying decisions can be taken which are beneficial for the organisation.
Developing of business plan: At the time of starting a new venture organisations are
required to develop business plan so that all the dimensions can be added and areas of failure can
be avoided. In the context of John Lewis Plc at the time of developing their global presence, with

the help of making business plan the organisation can acquire success into the global market and
retain customer around the globe.

RESEARCH METHODOLOGY
1. Research design
This is regarded as the method which helps the researcher in assembling and examining
information within the research in needed manner. The research design is related with Saunders
research onion framework which is related with collection and evaluation of information in such
a manner that different systems within the research (Rinjit, 2020). The research design has
different stages for collecting and evaluating such information within the research so that
research objectives can be attained in easy manner. There are different layers within research
design such as:
Research Philosophy: Research philosophy is regarded as one of the top layer of the
research onion and this is associated with such principles and aspects which are used within the
research to analyse information of the research. The research philosophy is divided into two
types such as positivism and interpretivism. In the current research will use positivism research
philosophy as this is aligned with quantitative research methods. The major benefit of selecting
positivism research philosophy is that this will assist the researcher in measuring information in
appropriate manner. Another reason of choosing positivism research philosophy is that it assists
the researcher in gathering of numerical information and statistical results.
Research Approach: This is the method which is related with using of such principles
and beliefs within the research which are used for the term of evaluating and analysing research
information. The research approach is categorised in two types such as inductive approach and
deductive approach (Apuke, 2017). For the current research, the researcher will use deductive
research approach so that reliability of the research can be maintained. This research approach is
helpful in attaining research objectives in such a manner that researcher will be able to assemble
statistical information within research in which numerical facts and figures can be managed.
Research Strategy: This is the method in which using various strategies information can
be acquired and research can be aligned with research topic (Opoku, Ahmed and Akotia, 2016).
There are various research strategies such as survey, action research, observation, case study and
many more. For the current research the investigator will choose survey as the major research
strategy so that overall research can be managed in desired manner. Survey is going to assist the
researcher in taking out statistical results in which on the proposed topic research can be

executed. The major advantage of survey research strategy is that this will assist the researcher in
acquiring first-hand information in which numerical results can be ascertained. Using this
research strategy research results can be acquired in prominent manner and at the same time
overall research can be managed in desired manner.
Research Choice: Research choice is defined as such methods which assists the
researcher in examining such related information which is essential for executing the current
research. The research choice is divided into two types such as quantitative and qualitative
research (Bloomfield and Fisher, 2019). For the current research the researcher will use
quantitative research choice so that facts and figures can be added within the research and at the
same time research objectives can be attained. The major benefit of quantitative research choice
is that this pile up information in numeric form so that it becomes easier for the researcher to
compare outcomes in better manner.
Sampling: This is the research methods which is associated with selecting right number
of respondents within the research so that desired information can be assembled within the
research. This holds the major importance as this will accommodate the researcher to include
human involvement within the research so that purpose of taking out information can be
developed (Chivanga, 2016). There are two types of sampling such as probability and non-
probability sampling. Researcher will select the probability sampling so that right number of
respondents can be selected so that all the participants will get equal chances of getting selected.
This is the method which includes random sampling and there are not significant criteria for
choosing the respondents. Hence, the probability sampling is regarded as the method which
includes large number of respondents in order to manage the research in shortest time duration.
2. Data Collection and analysis:
Data Collection procedures: Data collection is considered as the process that is used by
the investigator for the music because of collecting data in relation to the research topic. With the
help of data collection methods researchers can acquire and collect data and information which
are related with the topic on which research is going to be executed (Hodge, 2020). Under data
collection there are two methods which are considered such as primary data collection and
secondary data collection methods. These are the methods which are selected by the researchers
according with the nature of the topic and nature of executed research. Using primary data
collection methods for first-hand information can be gathered whereas using secondary data

collection methods already analysed data can be gathered. In order to execute the current
research, the researcher is going to choose both primary and secondary data collection methods
in order to assemble required information within research.
Data Collection techniques: The research techniques are considered as such tools which
are used by the researcher in order to gather quality information and numeracy related with the
research topic. For executing the current research the researcher is going to use questionnaire as
research techniques so that in systematic manner and by including respondents research can be
executed (Wrench, 2017). Questionnaire is used as primary data collection techniques whereas in
order to manage data collection process of secondary methods the researcher will use books and
journals so that quality information can be gathered regarding the research topic. These are the
methods which are helpful in executing the research in a manner that aim and objectives of the
research can be attained in early manner.
Data analysis: The data analysis is considered as process which is used within the
researches for analysing collected data. It is the final stage that means, this process analyses
gathered information so that the same can be aligned with research objectives. There are two
different processes which are considered in data analysis such as frequency distribution table and
thematic analysis. In the current research the research reviews frequency distribution table so that
to manage the research in quantitative manner.
Ethical consideration: Ethics are considered as integral part of the research as this helps
the research to be executed in ethical manner. There are different ethical practices which are
considered under the research such as informed consent, giving equivalent opportunities to every
respondent, providing confidentiality to the respondents so that accurate information can be
collected.
Validity and reliability: In every research this is significant that to add manage validity
and reliability so that in current research these aspects are maintained (Babones, 2016). In order
to maintain validity questionnaire will be used so that valid data can be gathered whereas in
order to maintain reliability the researchers has included respondents in the research so that
opinion of told party can also be included.

REFERENCES
Books and journals
Ahmed, Z. and et. al., 2019. Does globalization increase the ecological footprint? Empirical
evidence from Malaysia. Environmental Science and Pollution Research, 26(18),
pp.18565-18582.
Dodd, M., 2018. Globalization, pluralization, and erosion: The impact of shifting societal
expectations for advocacy and public good. The Journal of Public Interest
Communications, 2(2), pp.221-221.
Haseeb and et. al., 2019. Role of social and technological challenges in achieving a sustainable
competitive advantage and sustainable business performance. Sustainability, 11(14),
p.3811.
Hopper, T., Lassou, P. and Soobaroyen, T., 2017. Globalisation, accounting and developing
countries. Critical Perspectives on Accounting, 43, pp.125-148.
Glushkova, S., Lomakina, O. and Sakulyeva, T., 2019. The economy of developing countries in
the context of globalization: Global supply chain management. International Journal of
Supply Chain Management, 8(1), pp.876-884.
Gupta, N. and Sharma, V., 2016. Exploring employee engagement—A way to better business
performance. Global Business Review, 17(3_suppl), pp.45S-63S.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for
business. Routledge.
Rinjit, K., 2020. Research methodology.
Apuke, O.D., 2017. Quantitative research methods: A synopsis approach. Kuwait Chapter of
Arabian Journal of Business and Management Review, 33(5471), pp.1-8.
Bloomfield, J. and Fisher, M.J., 2019. Quantitative research design. Journal of the Australasian
Rehabilitation Nurses Association, 22(2), pp.27-30.
Hodge, S.R., 2020. Quantitative research. In Routledge Handbook of Adapted Physical
Education (pp. 147-162). Routledge.
Wrench, J.S., 2017. Quantitative methodology. The international encyclopedia of
communication research methods, pp.1-10.
Babones, S., 2016. Interpretive quantitative methods for the social sciences. Sociology, 50(3),
pp.453-469.
Chivanga, S.Y., 2016. Qualitative research methodology and numbers. Journal of Social
Sciences, 47(2), pp.119-122.
Opoku, A., Ahmed, V. and Akotia, J., 2016. ‘Research methodology in the built
environment. Choosing an Appropriate Research Method, pp.32-49.