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Report on Impact of Globalization on New Business

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Added on  2020-05-28

Report on Impact of Globalization on New Business

   Added on 2020-05-28

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Running Head: Globalization 1 Management and business contextGlobalization on digital marketing agency
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Globalization 2IntroductionGlobalization is considered as the process of integration and exchange of different aspects such as economic, social and cultural of people beyond boundaries of national. It is the development of businesses to the global markets throughout the world. It needs wide range of international investment to enlarge the multinational corporations for the global economic integration. It has been evaluated that in the present condition of the globalization, the economic condition of everycompany is interdependent and falling of one country can be felt by other country. There are number of multinational companies such as ford, Toyota, coca-cola and many more that operatesits business globally (Raluca, 2010). The report will reflect the impact of globalization on new business that is “Digital Marketing Agency”. The benefits and challenges of contextual factor “Globalization” on the new business will be defined. Internal and external contextual factors and their affect on business strategy and structures will be mentioned in this report.
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Globalization 3Internal and external contextual factors and their affect business structures and strategyThe role of globalization is empirical in the organization and the impact of globalization on the businesses can be elaborated into two terms that is market globalization and product globalization. Market globalization is considered as the reduction of the selling barriers of products as well as services to other countries in the comparison of home country. It is vital for the company to make growth easier by efficiently globalizing selling products to the international market. The internal and external contextual factors and their impacts on the new business “Digital Marketing Agency” will be elaborated in this section along with the benefits and challenges of the contextual factor on the business. Internal factors of globalizationTechnology The up-gradations and advancement has taken place in the technology which is deemed as crucial component for the growth and the success of new business “Digital Marketing Agency”. The idea of starting this business is to deliver quality experience to start ups by ensuring their brand’s awareness among the larger markets. The role of globalization is wide in that context because it brings the amendments in the technology which would have the positive as well as thenegative impact on the strategies and the structure of the organization (Hemann & Burbary, 2013). As it is discussed, the main aim of the company is making aware customers about the brands along with the well positioned in the minds of the customers as per the requirements of the brand. The positive impact of globalization on the business is that it can make feel closer with foreign people and it helps to increase the literacy and promote the education. The international realisation of the company as well as the country can be improved due to
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