Impact of Globalization on Nike's New Product Development in the UK
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Added on  2023/01/23
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This presentation explores the impact of globalization on Nike's new product development in the UK, including factors leading to development, challenges faced, and recommendations for success.
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GLOBALIZATION P6
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TABLE OF CONTENTS â– AIM AND OBJECTIVE â– DATA ANALYSIS
AIM AND OBJECTIVE â– AIMS: â– To access the impact of the Globalization during the development of the new product within international market of UK: A study on Nike Plc. â– OBJECTIVES: â– To identify various factors that leads to development of new product in UK. â– To evaluate challenges faced by Nike Plc. while launch of new summer shoe in UK â– To analyse the impact of the globalization in managing the successful growth of Nike in the form of developing a new summer shoe. â– To recommend ways to Nike in overcoming challenges while launching new summer shoe in UK. â– Research Questions â– Ques-1 What are the factors that leads to development of new product in UK? â– Ques-2 What are the challenges faced by Nike Plc. while launch of new summer shoe in UK? â– Ques-3 What are the globalization in managing the successful growth of Nike in the form of developing a new summer shoe? â– Ques-4: How company can overcome challenges faced while launch of their new product in UK market?
DATAANALYSIS â– Data Analysis is the technique of collecting a information and data from the large number of people in order to understand the views of people regarding a particular topic. â– It can be considered as a process of inspecting, cleansing, transforming and modelling the data with the main aim of discovering a useful information which results in the informing conclusions which supports the decision making.
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Questionnaire Ques-1 Is the development of the new product is dependent on the effective marketing of the company? a. Strongly agree b. Agree c. Strongly Disagree d. Disagree e. Neutral Ques-2 Do You agree that the Global recession may impacts on the promotion and sales of the new product within the country? a. Strongly agree b. Agree c. Strongly Disagree d. Disagree e. Neutral Ques-3 Do you think that developing a business in a international market will impact on the purchasing declension of the people? a. Strongly agree b. Agree c. Strongly Disagree d. Disagree e. Neutral Ques-4 Is there a Huge Risk is involved in launching a new product within the international market? a. Strongly agree b. Agree c. Strongly Disagree d. Disagree e. Neutral Ques-5 Do you think that development of a new product within the Global market will maximise the competition among the existing brands within the UK? a. Strongly agree b. Agree c. Strongly Disagree d. Disagree e. Neutral
Theme 1: The development of the new product is dependent on the effective marketing of the company. ParticularFrequency a. Strongly agree12 b. Agree6 c. Strongly Disagree1 d. Disagree1 e. Neutral0 Total20
Theme 2: Global recession may impacts on the promotion and sales of the new product within the country. ParticularFrequency a. Strongly agree10 b. Agree5 c. Strongly Disagree2 d. Disagree2 e. Neutral1 Total20
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Theme 3: Developing a business in a international market will impact on the purchasing decision of the people. ParticularFrequency a. Strongly agree7 b. Agree5 c. Strongly Disagree2 d. Disagree2 e. Neutral4 Total20
Theme 4: Huge Risk is involved in launching a new product within the international market. ParticularFrequency a. Strongly agree16 b. Agree1 c. Strongly Disagree0 d. Disagree2 e. Neutral1 Total20
Theme 5: Development of a new product within the Global market will maximise the competition among the existing brands within theUK ParticularFrequency a. Strongly agree15 b. Agree3 c. Strongly Disagree0 d. Disagree1 e. Neutral1 Total20
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Recommendations â– In order to carry out the research, it can be recommended that Nike is one of the Top fashion brand of the world, but it is somehow lacking in innovation. â– So in order to improve the expansion and growth of the business within the international market, There are various suggestions and recommendations for the Nike fashion brand to achieve main objectives and higher profitability within the Global market. â– As Nike is currently introducing a new product in the form of summer shoes, so in order to increase the customer approach and sales of the particular product company should adopt various ways and such as: â– Effective marketing strategy should be adopted by the company so that the people should get to know about the newly developed product. Along with this features and usability should also be clearly declared among the customers in order to enhance the interest in such summer shoes.
â– Company should focus towards the maximised sales via conducting the discounts on the existing products which will enhance the reach of the customers towards the Nike stores. â– Organization should define the targetted audience in order to identify the customers who will be interested towards the consumption of new summer shoe. It makes easy for the company to advertise and therefore it enhance the approach and profitability of the people. â– In order to enhance the research which is conducted above, some recommendations which the research analyst should follow are: â– The researcher should increase the respondent in order to identify the broader perspective regarding the influence of the Globalization while developing a new product. â– Along with this, the researcher should also focus towards the improved data collection methods which allow them to gain the actual and in-depth information about the effective and efficient development of the new product within the organization.