Impact of Globalization on Nike's New Product Development in the UK

GLOBALIZATION
P6

TABLE OF CONTENTS
■ AIM AND OBJECTIVE
■ DATA ANALYSIS

AIM AND OBJECTIVE
■ AIMS:
■ To access the impact of the Globalization during the development of the new product within international market
of UK: A study on Nike Plc.
■ OBJECTIVES:
■ To identify various factors that leads to development of new product in UK.
■ To evaluate challenges faced by Nike Plc. while launch of new summer shoe in UK
■ To analyse the impact of the globalization in managing the successful growth of Nike in the form of developing a new
summer shoe.
■ To recommend ways to Nike in overcoming challenges while launching new summer shoe in UK.
■ Research Questions
■ Ques-1 What are the factors that leads to development of new product in UK?
■ Ques-2 What are the challenges faced by Nike Plc. while launch of new summer shoe in UK?
■ Ques-3 What are the globalization in managing the successful growth of Nike in the form of developing a new summer shoe?
■ Ques-4: How company can overcome challenges faced while launch of their new product in UK market?

DATA ANALYSIS
■ Data Analysis is the technique of collecting a information and data from the large
number of people in order to understand the views of people regarding a particular
topic.
■ It can be considered as a process of inspecting, cleansing, transforming and modelling
the data with the main aim of discovering a useful information which results in the
informing conclusions which supports the decision making.