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Globalization and Localization - Glocalisation

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Added on  2020-10-23

Globalization and Localization - Glocalisation

   Added on 2020-10-23

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Globalization and Localization -Glocalisation
Globalization and Localization - Glocalisation_1
ABSTRACTIn order to consider present proposal of dissertation, it includes introduction, aim,objectives, literature review, methodology, etc. All these considerations help to gather relevantinformation to prepare dissertation. In the present, research conduct study to analyseeffectiveness of globalisation and localisation. Therefore, it has been found that globalisation isthe best perspective to increase profits and revenue from different areas of the world. On thebasis of different previous research, books and journals, literature review included that helps tofind more significant advantages towards aim with previous research. At last, methodologyexplained aids to find relevant information towards whole program of research outcomes.
Globalization and Localization - Glocalisation_2
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4Rationale ................................................................................................................................5LITERATURE ASSESSMENT......................................................................................................5Concept of globalisation.........................................................................................................5Localisation strategy...............................................................................................................6Glocalisation strategy.............................................................................................................7Recommendation to increase benefits for companies with glocalisation...............................7RESEARCH QUESTIONS.............................................................................................................8PROPOSED METHOD...................................................................................................................9Research strategy....................................................................................................................9Research design......................................................................................................................9Access issue..........................................................................................................................10Proposed work plan..............................................................................................................10Ethical consideration............................................................................................................11Research limitations.............................................................................................................11Proposed data handling and analysis....................................................................................12CONCLUSION AND RECOMMENDATIONS..........................................................................12Conclusion............................................................................................................................12RECOMMENDATIONS:....................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONThe term Globalisation is defined as a process through which regional and nationaleconomies, cultures and societies have become integrated through global network of trade,communication, transportation and immigration. Globalisation has helped in worldwidemovement of trade, goods and services across national frontiers. This phenomena has helped inbringing the world to a single platform where different culture, lifestyles and economy meet andexchanges their customs and traditions. This has created world into global village and help inbringing down all the cultural and geographical barriers. Globalisation has increased due to support of various factors like; Social media, developing of new electronic payment system, Development of infrastructure that supportsglobalisation. Further, internet has enabled fast and accelerated 24/7 global communicationwhich brings company closer to their prospective consumers. Cadbury is the Britishmultinational company established in the year 1824 with the purpose of become great dealers inconfectionery products across the world. Cadbury has adopted globalisation to expand theirbusiness and be the globe market leader in confectionery products. Company has openeddifferent shops and branches to launch their products in different markets of the world whichinclude some prominent and emerging market place of Asia and Africa. The advantages of globalisation that helps Cadbury are as follows:Cadbury benefited from access to large markets of Asia which help company to gainmore demand for their products and get advantage through cheap labour. Globalisation has assisted Cadbury to get economies of Scale for its products.Cadbury was benefited with the laws and regulations of country for developing itsproduction unit in those countries. Localisation is different from globalisation and it refers to process of adapting a productor content to specific local market to fulfil the requirements of local people. It includes adjustingfunctional properties of a product, customising it according to local customs and traditions, etc.Louis Vuitton is a French Fashion house and luxury retail company established it business in theyear 1854. Company is famous for selling wide range of luxury products and leather goodswhich are ready to wear through boutiques, Malls, high-end departmental stores and e-commerceplatform. Louis Vuitton has adopted strategy of localising it products in different countries ofAsian markets.
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