Impact of Globalization on Cultural Homogenization

[Course title]
global business enrolement

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The article ‘Does Globalization mean we will become one culture’ written by Pagel
(2014), published in BBC states that American based companies like Coca Cola, Starbucks
and Facebook are expanding their businesses worldwide. Due to their existence around the
globe, huge impact can be seen not only on cultural and traditional factors but also upon food
and customs of society in which they are implanted. In fact, this trend has made
homogenisation of cultures also and led to loses in diversity along with westernisation among
many cultures.
To get proper knowledge about this evolving trend, the author specifies the idea of
cumulative cultural variation and our capacity to grant cultural variations that has been
augmented due to technological advancements. The increase in use of internet has even
allowed people living in remote areas share their knowledge with succeeding generations to
reach larger number of individuals. Consequently, culture is taken as cumulative due to the
reason humans pick what are left by others and the tradition continues forever (Jones, 2017).
Pagel (2014) describes that psychology that allows people forming and cooperating
small tribal groups, go even beyond by explaining the same phenomenon which makes
possible for others to form larger social groups by relying on the notion of homogenisation
and globalisation against cultural diversity. Moreover, to support this argument, the author
goes throughout the history, revealing about early age humans who lived in small bands
before ‘chiefdoms’ were created in states like UK and US. Thus, it can be seen that tribal
people evolved their psychology including competing tendency, ability to manage larger
groupings and temperament for producing diversified cultures.
The author highlights several factors that can seize the trend of homogenization that
includes demography and scarcity of resources. In fact, the author states that people may