Impact of Globalization on Culture: Homogenization and Heterogenization Effects

This assignment discusses the concept of globalization and its effects on culture. It focuses on the homogenization and heterogenization effects of globalization on culture and the lives of individuals. The article also highlights the positive and negative impacts of homogenization on education and cultural diversity.

Running head: INTERNATIONAL BUSINESS
International Business
Name of the Student
Name of the University
Author Note

INTERNATIONAL BUSINESS
Introduction
The concept of globalization deals with opening up of the model of economy by the
attainment of the international competitiveness. The globalization of an economy tends to
indicate countries interaction with the relation to trading, production, and transactions related
to finances with the industrialized countries of the globe that are far more developed. The
very concept of the term globalization within the theme of WTO by the integrating states of
the nations explains an alternative version of the theory of the comparative cost advantages
(Kraidy, 2017). This concept deals with the assumption of unrestricted good flow among the
countries for the mutual benefits. Globalization has different effects in the lives of the
individuals. The concept of globalization furthermore involves the homogenization of things.
The homogenization can be defined as the similar thing that is generally valued and used by
everyone. The concept of homogenization deals with the notion that any commodity gets
lifted out of the original and local context and becomes available to everyone and become
abstract in nature. Cultural homogenization is one of the important aspect of the term
globalization that tends to refer to the reduced diversity in the cultural concept by the
diffusion and popularization of wide array of symbols namely customs, physical objects,
values and ideas (Pieterse, 2015). Homogenization is the process by which the local and other
regional cultures are absorbed and transformed through the help of the outside domestic
cultures. It is one of the most widely debated and discussed hallmark of the culture of the
globe. The concept of the homogenization illustrates the breakdown of the barriers of the
culture and the assimilation of a singular culture in the global context. Furthermore,
homogenization tends to affect the culture and the identity which tends to be eroded by the
effect of the multinational media and the global cultural industries. Globalization leads to the
implementation of homogenization. This is because the benefits of the homogenization tends
to outweigh the goods and modules of the diversity of the culture. But according to certain
researchers, homogenization is viewed as a negative perspective that generally tends to
reduce the diversity in the culture (Merkovity, Imre & Owen, 2015). Furthermore it has also
been found that there lies a positive impact of the homogenization on the field of education
since universal values of teaching,rationality and mass schooling are some of the factors
contributing to the positive side of homogenization. Another relevant process of the adoption
of the elements of the culture of the globe to the local cultures is known as the cultural
heterogenization. It is the procedure of the adoption of the elements of the culture of the
globe to the local cultures. The concept of heterogenization is entitled with the fixation of a
particular context or a locality. Heterogenization defines the uniqueness of something
towards the place where it has been found. It represents the originality of the item which is
heterogenized (Gogiberidze, 2017). The concept represents the procedure that leads towards a
more inclusively and inwardly appearing world because of the intensification of the flows
across the global cultures. The assignment highlights the homogenization and the
heterogenization effects and impact of the globalization in the culture and the lives in the
globe.

INTERNATIONAL BUSINESS
References
Gogiberidze, S. (2017). Georgia and Cultural Globalization: Effect and
Challenges. International Relations, 5(11), 650-659.
Kraidy, M. (2017). Hybridity, or the cultural logic of globalization. Temple University Press.
Merkovity, N., Imre, R., & Owen, S. (2015). Homogenizing Social Media: Affect/Effect and
Globalization of Media and the Public Sphere.
Pieterse, J. N. (2015). Globalization and culture: Global mélange. Rowman & Littlefield.