Globalization and Global Business Environment Assignment

Added on - Dec 2019

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Globalization
TABLE OF CONTENTSintroduction...........................................................................................................................................11. Reasons for parent company’s international expansion..........................................................1a. Outline of the company’s historical performance...........................................................1b. Products/service range and market share........................................................................2c. Competitors and competitive advantage.........................................................................22. Impact of the global business environment on the corporation taking into account...............23. Justification for the reasons and methods of entry..................................................................44. Constraints and recommendations...........................................................................................4conclusion.............................................................................................................................................4references..............................................................................................................................................5
INTRODUCTIONGlobalization can be defined as process by which any organization can expand itsbusiness and various operations at international level (Hirst, Thompson and Bromley, 2015). Thecurrent research report is based on globalization which includes different reasons behind theinternational expansion of an organization at global level. Study focuses on River Island clothshop which is making a plan to establish itself in Sri Lanka. It has a presence of around 60years’ experience in fashion. It is also one of thewell-known and loved brands that is present inHigh Street (About Us, 2015).Research will focus on analyzing the current situation being faced by River Island clothshop by evaluating historical performance of the firm. Further, it includes analyses of productrange, market share, competitive advantages and existing competitors of the company (Hitt,Ireland and Hoskisson, 2012). The current report focuses on the impact of global businessenvironment on local and international business operations. Along with this, appropriate methodsof market entry in global market and related different problem and their solutions are alsodescribing in the following paragraphs of the report.1. Reasons for parent company’s international expansionRiver Island cloth shop wants to globalize its business operation for increasing itsperformance and developing presence at international level. For this it wishes to expand itsoperations in Sri Lanka. There is a presence of varied reason by which the company has thoughtover the process of expansion (Berthon, Pitt, Plangger and Shapiro, 2012). These includeincreasing its overall financial performance, enhancing the portfolio of its product/service rangeand market share. It further wishes to diversify its presence in different nations so as to minimizethe risk factor. Attaining competitive advantages in international market will also be consideredas a major reason behind the globalization.a. Outline of the company’s historical performanceRiver Island has started by Bernard Lewis and his brothers in London in 1948.Afterwards, in1965 Lewis expanded its business and started 70 new store of River Island in on.In 1993 the brand opened its first shop in Republic of Ireland which shows the internationalsuccess of the business (Coff and Kryscynski, 2011). Now, at present, River Island is best knownUK brand and it has more than 300 clothing, accessory, and jewelry and footwear stores in1|P a g e
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