Globalization Impacts on Business: Coles Supermarket Case Study
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This report delves into the effects of globalization on business, focusing on Coles Supermarket in Australia. It explores outsourcing, offshoring, challenges, opportunities, and the role of international managers.
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Table of Contents Executive summary.........................................................................................................................3 Introduction......................................................................................................................................4 Topic: Globalization and its impacts on today’s business...............................................................5 Conclusion.....................................................................................................................................11 References......................................................................................................................................12 2
Executive summary The report has been drafted to focus on the concepts and various aspects of globalization. The report will study influence the phenomena of globalization have laid upon today’s business. The report has focused on the business functions and processes of Coles Supermarket in Australia. Further greater insights will be developed on the contribution made by the practicesof Outsourcing and Offshoring to globalization. The business managers are required to inculcate the practices of globalization into the business in order to increase the benefit and profits accrued from the business processes. The concepts of globalization provide with several opportunities, challenges and problems to the business managers. The report will identify such challenges and opportunities in regards to Coles Supermarkets. Coles practices the outsourcing and offshoring in the business processes of Information Technology. 3
Introduction The report will study concepts of globalization and the influence it makes on the business of business and processes of today. The report will also lay emphasis on the contributory factor played by the practices of offshoring and outsourcing in the global business environment. The report has considered the business processes and function of Coles Supermarket in Australia. Globalization can be interpreted as a concept which debars the social, economic and political boundaries of the business environment. It is the global phenomena that have enabled to increase the business across boundaries in a global context. Globalization enables to develop strategies andmarketpoliciesthatincreasethemarketshareandopportunitiesforthebusiness organizations. Globalization develops such market and economic strategies and policies that increase the market opportunities in national and international terms. These policies further enable to improvise the development in inferior and under developed economies. It also focuses towards uplifting the principles of living and standards of economies. Globalization has incorporated various ancillary practices and strategies that have played a major role in enhancing the economies and business markets (Bell, 2012). The concepts of outsourcing and offshoring can be considered as major market players for the developments of globalization. Outsourcing is the practice of transfers or recruiting the business processes to a third party outside of business. It aids in incorporating the features of expertise practices and specialized strategies for the particular business processes outsourced. Coles supermarkets are indulged in outsourcing the business processes of Information Technology in order to achieve economies of scales. Globalization has not only provided with increased benefits and market share for the national and internationalmarkets.Ithasalsocontributedtoseveralandextensiveissueswithits incorporation in the business. The need for the hour is the managers undertaking the fuller advantages of these business developments and developing solid and sound policies to out due the challenges and problems brought in by the concepts of the globalization (Baylis, et. al., 2017). 4
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Topic: Globalization and its impacts on today’s business. Globalization has been initiated in the ancient times of the economy. It was functioned by the movementoftransportationanddevelopmentinthecommunicationsystems.These advancements in the economies enabled to transfer the knowledge and business practices from one state to another. Globalization enables to increase the efficiency and effectiveness of the business processes and practices. The concepts of globalization have provided with the benefits of the increased consumer base and market share for multiple companies and organizations. Globalization in the business and world economies has been facilitated by the strategies and organizations like multinational Trade Policies, World Trade Organization and United Nations etc.AtColes,supermarketglobalizationhasimpactedempiricallytowardsthebusiness processesandthemarketshareownedbythecompanyglobally(Chatterji,2017).The advancements of globalization have increased the market presence and have built up a brand image for the supermarket chain. It has aided in providing with the competitive advantage of the business in the cut throat competition of today’s economy. Globalization has impacted on the contemporary business in numerous counts and terms. Firstly it has increased foreign investment in economies and flow of economies currencies. With increased international trade and exchange of goods and services, the flow of foreign investments has multiplied. Multinational corporations are engaged in expanding the business and trade in overseas. OrganizationslikeColeshaveexpanded businessand itstrade ininternational economies. The organizations like expanding business into developing economies which has provided with opportunities to invest at higher rates of returns. From the time period of 2001 to 2008 it was identified that globalization contributed majorly 26% of the economic development and growth in the developing economies (Massini and Miozzo, 2012). Secondly the concepts of this development have impacted upon the cost structures and financial returns on the business organizations. The business has been provided with the opportunities to retrieve the resources at lower costs form the developing countries. The decreased costs and finances have resultant in greater share of profit and return. Furthermore it also allows for foreign direct investment in greater numbers and scales. The organizations have achieved economies of scales by outsourcing 5
the business processes in economies that provide with cheaper labour, raw material and other ancillary business activities. Globalization has also impacted in the terms of increased market opportunities and business developments. The increased international trade and market places have resulted in mergers and joint ventures. Coles operates with the dimensions of joint ventures in some parts of the global economies. This aids in shared profits and costs for the business activities and trades. The international organizations indulge in joint ventures with the local and known brands of the economies. The local brands enable to create the market place and standing for the foreign business organizations (Steger, 2017). It has also provided with economies for scales for the business of today. The organizations indulge in selling the goods and services in the increased market places; this creates for greater market opportunities. This facilitates economies of scales as the production of large numbers of goods is undertaken and further greater profits are incurred. International managers are required to acquire several integrative business policies and strategies in order to stay ahead of the game. The managers require understanding the economies both nationally and internationally. It is required to develop an empirical understanding of the market forces operating the international markets. The international managers are further required to acquire significant information about the business policies and market opportunities provided in the international market regarding the business models and concepts of the current business (Chatterji, 2017). In-depth and aggressive research is required by the managers in order to identifythescopeanddemandforthebusinessprocessesineconomiesoverseas.The international managers further must be well informed and acknowledged about the business policies and strategies currently operating in the international markets. The managers will be provided with guidance and detailed knowledge for strategy development and execution in the foreign business environment. Managers further must be acknowledged with the trends and demands that have developed in the international market. This enables to identify the demands and expectations of the consumers form the business trade and products developed. The organization thus produces such goods and services that are in accordance with demands and expectations of the consumers (Baylis, et. al., 6
2017). International managers must study the market internationally and nationally to identify any developments and advancements in the business processes and activities. The contemporary business environment in addition to the practices of globalization has provided with ample developments for the business processes. Excessive integration and application of information technology and developments in the communication services are required to be implemented in the business processes and activities by the international market. Developing effective and result in oriented market strategies and policies is required by the international managers in order to stay ahead of the other business leaders and managers. The managers are required to timely identify potential market and target market for the business products and services. This will enable to develop the required products and services in time and captivate the developed and emerged market area. Further, the managers are required to integrate the norms and concepts of social and economic welfare. In order to increase the business profits and growth of the business, the managers must not deploy unethical or immoral practices into the business trade and concepts (Beck, 2018). The international managers are required to understand the impact business practices and policies lay on the reputation and image of the brand. Deploying social welfare and consumer centric policies at the business functions and processes enables to improvise the brand image and business reputation globally. Coles has aimed at incorporating and deploying specific percentile of the business profits and revenues towards creating education opportunities for less privileged and under advantageous sectors of the society. This has impacted the brand reputation and image in the global context. With the incorporation of globalization in the business international managers are required to develop new rubrics for strategizing and implementing the business policies and strategies in the global context.The managers are deploying the concepts of innovation and modern day developments into the financial landscapes and managerial bodies of the business (Baylis, et. al., 2017). International managers are therefore deploying and executing numerous skills, policies, managerial practices and organisational aspects in the contemporary business environment. Outsourcing can be referred to the distribution of a business function or process completely or partially to a third party outside of business. Outsourcing is processed in order to achieve expertise production and deploy specialised technical know-how of the business processes. 7
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Outsourcing enables to achieve economies of scales and creates greater profits for the business. As outsourcing deploys the entire business process or function to a different business entity, specific business performance and profits are achieved. This is majorly due to the presence of specialisedandexpertiseknowledgeelementsoftherequiredbusinessprocess.Coles supermarket is engrossed in the outsourcing the Information Technology business processes and other back office functions such as payments and accounts. The outsourcing for Information Technology department opted in order to reduce the costs and ancillary finances for the business. Coles has also practised the functions of Offshoring. It is referred to as relocating the entire business process or function to another country outside the current business economy (Wheelen, et. al., 2017). Offshoring is practised in the business functions such as manufacturing, consumer care etc. Outsourcing and Offshoring at Coles incorporated various opportunities and challenges for the with respect to globalization. Outsourcing the business process of information technology at Coles increased the business profits and revenues for the business. Information technology is a development anticipated by the forces of globalization. Information technology provides with several technologies in order to reduce the process costing and finances(Zhang, et. al., 2017). Undertaking the information technology within the business resulted in increased cost and finances for the business. The department required for increased training cost for the employees in order to roll out the technologiestowardsthebusinessprocesses.Italsorequiredforextensivelearningand understanding of the various software and system incorporated by the information technology. To overcome these challenges and difficulties Coles undertook outsourcing of the information technology department. Outsourcing enables Coles to reduce the process costs and finances. It also aided in the administration of the already lengthy business processes and functions (Ozdemir, 2017). Outsourcing also increased the efficiency and effectiveness of the information technology department. Outsourcing the business process to PH Limited enabled to deploy the services with increased efficiency. The outsourcing created an opportunity to focus on the core businessprocessesandactivities.Thebusinessmanagerswereprovidedwithincreased opportunities to undertake effective and aggressive market research and participate in the research and development of effective strategies. 8
Outsourcing and offshoring are further developed by the practices of globalization. These are the developments supported by the trends of globalization.Outsourcing is more engrossed with the concepts of increased business efficiency and effectiveness (Chatterji, 2017). The business organizations such as Coles supermarkets have developed strategies to outsource the business process to a third party in order to achieve business success and profitability. Globalization has developed new concepts of offshoring outsourcing which integrates the multiplied advantages and benefits of both outsourcing and offshoring. It denotes to outsourcing a particular business process in a different location or economy. It is practised extensively in the supermarket industry of Australia. The organizations such as Coles are engaged in offshoring outsourcing the consumer care services and feedbacks to different economies. The difference in costs of labour andotherrawmaterialsfacilitatestheconceptsofrelocatingandoutsourcing.Withthe enactment of globalization, outsourcing has turned out to be a much cheaper form of business activity (Steger, 2017). In developing economies such as South Asian economies the labour is provided at cheaper costs and the business policies are liberal in order to attract increased foreign direct investments. Globalization has also created an opportunity for the free flow of trade and business operations from one economy to the other. With more liberal trade policies and structure, it is accessible for companies from different economies to merge and perform as a single unit. As an impact of globalization business organizations today outsource their business processes to a particular other business entity (Luthans and Doh, 2018). This business is only engaged in receiving the outsourced functions and provides expert services at lower costs as provided by the outsourcing business itself. Globalization has resulted in the development of various challenges and problems for the world economy today. The business environment today is observing threat to the intellectual property and sensitive data or information for the business. Outsourcing requires sharing the business details and essential information with the third party. Outsourcing possesses a threat to the business as it is possible for the business to lose over the integral and essential information in the hands of a third unauthorized business party. Globalization has required to the business of Coles to check for the possible areas of data threat and loss in the process of outsourcing. Further globalization has also depicted a major challenge in the face of the contemporary business 9
environment in the name of underemployed business processes (Rugman and Verbeke, 2017). The business processes the activities of outsourcing may not deploy 100% attention and efforts towards the outsourced process of a single business. It may face the challenge of dissatisfaction in the consumers and decreased amount repetitive business sales. Outsourcing results in delayed decision making and more presence of inaccuracies in the business operations. Concurrently it has been observed that globalization has reduced the trade and operations restrictions for the business entities. Globalization has given birth to liberal trade policies and procedures across various economies in the light of business expansion and increased integration of various economies. Globalization has emerged as a source of increased employment and greater earnings of the business organisation in the global context (Charles Jr, et. al., 2017). In the context of globalization Coles is in the advantage to procure the raw materials and required sources at cheaper costs and at higher rates of returns. Owing to the different business scenarios and economies in the international market outsourcing also possess a threat of legal disruptions and hidden costs in the process. Coles experienced the legal cost of US $56 billion in order to execute the outsourcing of the Information Technology Department. It was observed that Coles had undergone several aggressive and interrogative legal procedures for sanctioning the outsourcing decision. Globalization has also emerged as a contemporary development that has challenged the management and the administration of the business organizations and processes. The activity of globalization has led to reduced control and administration of the outsourced business processes. Coles witnessed a fluctuation in the budgets and business processes. It was observed that the predicted budgets and estimated costs were over run and impacted on the business earnings and revenues empirically. Outsourcing in the era of globalization has resulted in increased costs and deferred losses for various business processes (Reader, 2017). Coles confronted a greater number of challenges and issues when the process of information technology was outsourced. The challenges and pressure faced by the business impacted on the competitive advantage and business objectives empirically. It was observed that globalization has impacted on the business processes and activities today majorly. 10
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Conclusion From the above discussion, it can be interpreted that globalization is a global phenomenon that has altered the business activities and processes. Globalization has advanced the business processes and activities in extreme depths. The concepts have arisen the needs and requirements of the practices such as outsourcing and offshoring. It can be determined that with the introduction of globalization the business and economic boundaries have been demolished and has created an atmosphere that has enabled to realise the maximum potential of the business activities and various processes. Further, it can be understood from the discussions above that Coles has witnessed empirical and justified benefits form the practice of outsourcing, offshoring and globalization. By outsourcing the business function of information technology Coles was enabled to focus on the core business processes and objectives (Massini and Miozzo, 2012). It was also aided in the process of international business management and administration. The concepts of globalization have enabled Coles to achieve economies of scales and increase the market share and consumer base for the business. The report has laid emphasis on the skills and knowledge required by the international business managersinorderto stayaheadofthecompetitionand achievegreatersuccessinthe international business market. It is observed from the above discussions that globalization has improved the business and economic scenarios for the companies worldwide. Concurrently the concepts globalization has also incorporated various disadvantages and demerits for the business in the terms of increased business costs and advances, decreased managerial and administrative control of the business etc. 11
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