Globalization and Expansion of Luxury Fashion Companies

Luxury Fashion

Contents
SECTION 1- INTRODUCTION.....................................................................................................1
SECTION 2- INTRODUCTION OF SELECTED THEORY ........................................................1
SECTION 3- DEVELOPMENT OF VISUAL ANALYSIS...........................................................2
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Online.............................................................................................................................................10

SECTION 1- INTRODUCTION
Luxury fashion is consist of those brands which offer high quality of products within high
prices to their targeted customers (Zhang and Zhao, 2019). In context of fashion industry, luxury
is seen as the opportunity for the growth of the industry because customers demanded for the
high quality of products. I have chosen luxury fashion as the theme of this report because I
believe that the fashion industry can innovate rapidly and I also believe that most of the
customers in this industry are ready to pay high prices to purchase good quality of dresses with
attractive designs. Hence, I can found various primary and secondary information upon this
theme. On the other hand, I choose globalization as the theory of this report. The following essay
covers introduction of selected theory and development of visual analysis. The images which are
collected are having similarities that they are showing the current fashion at global level like one
of the image is showing a leather jacket which is mostly liked by customers within the industry.
All the collected images are related to the theme because they seems like high quality of
products. I hope to discover through this research about the ways luxury fashion is expanding at
global level.
SECTION 2- INTRODUCTION OF SELECTED THEORY
Globalization is the term which describe that the different countries are interconnecting
with each other to interchange their trading activities (Baru and Mohan, 2018). Globalization did
not only consist of interconnection between two or more countries with each other but it is also
related to exchanging the goods and services within the country between two or more states.
There are various benefits of globalization such as it will helps to maintain good relationship
within countries, it promotes peace at worldwide level, it aware citizens about new kinds of
technologies and help them to enhance their lifestyle and standard of livings.
From the visual research it is going to analyse that role of globalization in context of expansion
of luxury fashion. The assumption made for highlighting the impact of Globalization on luxury
fashion is that the free trade started by globalisation has changed consumption and demand of
luxury fashion. The theme of luxury fashion is directly linked to globalization because with the
help of globalization the companies which produces fashionable products can expand their
market and target customers at global level. Globalization has played a very important role in
promoting fashion and especially luxury fashionable products.
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Null hypothesis- “There is no relationship between globalization and expansion of luxury fashion
companies”.
Alternative hypothesis- “There is a significance relationship between globalisation and
expansion of luxury fashion companies”.
SECTION 3- DEVELOPMENT OF VISUAL ANALYSIS
Visual research is consist of those investigation of information which is collected by various
types of visualization such as videos, drawings, maps, photographs and many others.
Research method-
 Visual element analysis- it is the method of research which help to understand the art
which focuses on artwork visual elements like line, scale, colour and many others
(Hibberd, 2020).
 Ethnographic- This is the type of research which is consist of study of people in their
own natural environment with the help of methods like face-to-face interview,
observation and many others. Here, researchers mainly focus to analyse the behaviour
and attitude of different kinds of people in their own locations.
 Auto-ethnographic- This is the research methodology which is describe that the research
findings are evaluated by the personal experience of the researcher to analyse specific
culture, belief and many others. Here, researchers analyse their own personal experience
(Sresnewsky, K.B.G.B. and et. al., 2020).
From the above three methodologies the one methodology which is chosen for the report
is ethnographic because it will define the behaviour of people in their own location and in
context of luxury fashion, the companies are required to launch the new product by analysing the
culture, preference of citizens and many others within the targeted location (Peters, Li and
Lenzen, 2021). For example, a UK based clothing company is going to expand its business in
Asian countries then that company is required to analyse the behaviour and preference of
customers that whether they like to wear those dresses which are planned by company to launch
within their country.
Evaluation of the collected images-
Figure 1-
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