Globalization - Technology

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Globalization Technology

Table of Contents
 Aims and Objectives
 Thematic analysis
 References

Aims and objectives
Research aim: "To globalize an organization by use of online selling method to
spread business activities beyond domestic boundaries". A case study on Marks
and Spencer.
Research project objectives :
•To globalize the business operations of an organization
•To use of online selling methods to expand reach beyond domestic boundaries.
•To ascertain the relationship between globalization and digital technology;
online selling.

Theme 1: Globalize is required to expand business
operations in the domestic boundaries

Theme 2: Impact which are faced by Marks and Spencer
while establishing business at international market

Theme 3: Company require online selling methods for
enhancing their business operations

Theme 4: Online selling method assists in spreading business
operations and activities beyond domestic boundaries

Theme 5: Online selling helps in attracting customers at
international level for M&S

REFERENCES
• Audretsch, D. B. and Belitski, M., 2017. Entrepreneurial ecosystems in
cities: establishing the framework conditions. The Journal of Technology
Transfer. 42(5). pp.1030-1051.
• Deichmann, U., Goyal, A. and Mishra, D., 2016. Will digital technologies
transform agriculture in developing countries?. Agricultural Economics.
47(S1). pp.21-33.
• Horlacher, A. and Hess, T., 2016, January. What does a Chief Digital
Officer do? Managerial tasks and roles of a new C-level position in the
context of digital transformation. In System Sciences (HICSS), 2016 49th
Hawaii International Conference on (pp. 5126-5135). IEEE.

Thank You