Globalization & Tesco Plc

Research project

Table of Contents
TOPIC- Globalization......................................................................................................................3
INTRODUCTION...........................................................................................................................3
Activity 1.........................................................................................................................................3
Research project management plan (200)........................................................................................3
Aims & objectives..................................................................................................................3
Literature review....................................................................................................................4
Project management plan.......................................................................................................4
Work Breakdown....................................................................................................................6
Gantt Chart.............................................................................................................................7
Activity 2.........................................................................................................................................8
Project implementation and log book .............................................................................................8
Research types........................................................................................................................8
Research approach..................................................................................................................8
Research designs....................................................................................................................8
Sampling.................................................................................................................................9
Data collection........................................................................................................................9
Data analysis...........................................................................................................................9
Activity 3.........................................................................................................................................9
Research analysis and performance review.....................................................................................9
Results and findings...............................................................................................................9
Recommendation (100)..................................................................................................................14
Reflection.......................................................................................................................................14
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16
Appendix .......................................................................................................................................17
Project log book ...................................................................................................................17

Performance review..............................................................................................................18

TOPIC- Globalization
INTRODUCTION
Globalization is a process of geographic dispersion of service activities like sourcing of
factor inputs, research development etc. This research is based on Tesco Plc who is a British
retailer and want to know critical impacts of globalization on marketing function. This research
will show different types of research, ways of collecting data, data analysis etc. It will also show
cultural differences impacts and challenges which the company face due to globalization and
ways of solving them (Pieterse, 2019). Globalization helps the company in increasing trade
across borders, expansion of foreign direct investment& greater outsourcing of production.
Activity 1
Research project management plan (200)
Aims & objectives
Aim
“To identify positive cultural, economic and ethical impacts of globalization on
marketing function of the business. A case study of Tesco”.
Objectives
 To understand the concept & importance of globalization.
 To identify critical economic and cultural impacts of globalization on business
performance.
 To identify challenges which the company face due to globalization.
 To provide recommendations for performing marketing functions effectively.
Research questions
1. What is the concept and increasing importance of globalization?
2. What is critical cultural, ethical & economic impacts of globalization of the performance
of business.
3. What challenges an organization face because of globalization?
4. What recommendation can help the company in performing marketing functions?
Rationale

The main aim of choosing this globalization topic is to identify this wider term as it has
several critical impacts on the performance of business and its productivity. By choosing this
topic it can also make other understand about impacts of ethical, cultural and economic on
marketing functions of the company (Adewuyi, 2016).
Literature review
According to the view of (Abdellah, Noordin and Ismail, 2015) globalization plays an
important role and the study of globalization can help students and learner in identifying all its
cultural, economic and ethical impacts on the functions of an organization. By this businesses
can operate globally and attract wider range of customers. It has several positive effects on
cultural diversity as it provides employment opportunities to different culture of people.
For arguing this view in the context of impacts of globalization (Claessens and Van
Horen, 2015) stated that globalization affect culture and processes of the company in a negative
manner. It has many negative impacts as it is difficult for small businesses to compete with large
businesses due to globalization. Terrorism, job insecurity, price instability and currency
fluctuations are some negative impacts which globalization can have on the marketing functions
of the company.
Project management plan
A project management plan is an important document as it consists of some components
and tell each detail of them. It includes cost, scope, time of research. Risks occur in conducting
research, ways of communication, resources etc.
Cost: For conducting this whole research on the wide topic of globalization it will take
approximate £70. Tesco Plc want to accomplish it's all objectives and by investing £70 cost,
researcher can make this research effectively.
Scope: Scope tell the importance and a degree to which this research on a particular topic
can help the company and students. In regards, this research will help out students and managers
of Tesco Plc to understand critical impacts of the term globalization. They can also make a
research project on this topic (Crane, Kawashima and Kawasaki, 2016).
Time: For conducting this research it will take approximate 45 days because
globalization is a wide term. To effectively identify economic, cultural and ethical impacts of
globalization on marketing function of Tesco, this research will take 45-50 days.

Quality: Quality refers a standard of excellence of a thing. It is essential for scholar to
maintain quality of research as it can help the company and them to identify real impacts of
globalization. For maintaining the quality it is also important to collect authentic and reliable
informations.
Risk: Risk presents everywhere and globalization is a broad term so it can be said that
risk and challenges occur in researching about this topic (Buckland and et.al., 2015). A
researcher has to face several risks in conducting this research like lack of effective workforce,
shortage of finance, risks of theft of data, governmental regulations etc.
Communication: Communication play a vital role in conducting research project as it
helps researcher to communicate with its clients. For this research, scholar will make an effective
use of meetings, E-mail, survey etc. There is also requirement of a message, receiver, channels,
feedbacks etc.
Resources:In the context of making a successful research project there are requirements
of effective resources. These resources include finance, human resources, stationery and other
resources that can make this research attractive & successful.