Innovative Approach for Road Safety: Glow in the Dark Indicators

This report discusses the innovative approach of using glow in the dark indicators for road safety. It covers the proposed business model, feasibility, and success factors. The idea is to mitigate the issues faced by drivers while taking long drives at night and reduce road accidents.

Running head: THINK BIG
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Name of the student
Name of the university
Author note

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Executive summary
The report emphasizes on the innovative approach that is undertaken by the organization for
developing the glow in the dark indicators in order to prevent and reduce road accidents. The
enumeration of the business model and the inspection of the feasibility of the idea will be
assisting the organization in upholding the innovative approach as per the needs of the
customers.

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Table of Contents
1. Introduction..................................................................................................................................3
2. Issues that is required to be resolved...........................................................................................3
3. Idea generation.............................................................................................................................4
4. Benefits of the generated idea......................................................................................................4
5. Proposed business model.............................................................................................................5
6. Success factors.............................................................................................................................7
7. Feasibility of the idea...................................................................................................................7
8. Conclusion...................................................................................................................................8
Appendix........................................................................................................................................11

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1. Introduction
Different innovative approaches that are undertaken by the organizations helps in
maintaining their sustenance while operating in the offshore markets (Fritscher & Pigneur,
2014). Recognition of the market issues and the manner in which they can be resolved through
specific designs of the business idea holds the way for innovation. In this connection, the
enumeration of the “glow in the dark road indicators” is an important innovation that might be
assisting the organization in mitigating the issues that are faced by the drivers while taking long
drives at night. The innovativeness of the business idea is based on the achievement of a
competitive advantage of the organization over the other existing players in the market resulting
to the sustenance of the organization.
The purpose of the research is to identify the different aspects through which the
innovative approach of the organization will be assisting them to sustain in the competitive
market scenarios. The discussion will be emphasizing on the evaluation of the business model
and thereby determine the viability of the design and the other success factors of the idea in
justifying the different concerns that are faced by the consumers.
2. Issues that is required to be resolved
The issues that are required to be resolved by the organization through the creation of the
idea is related to the frequent accidents that are faced by the people while undertaking long
drives at night. The lack of road indicators or their ineffectiveness to guide the drivers at night
results to different mishaps (De Reuver, Bouwman & Haaker, 2013). It might be taken as a
serious issue while driving uphill or downhill in mountainous regions. Therefore, the

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enumeration of the different concerns that are faced by the customers has helped the organization
in framing the business idea in order to support the smooth operations of the systems. On the
other hand, the recognition of the issues that are faced by the customers helps in supporting the
innovative approach.
3. Idea generation
The glow in the dark road indicators will be created with a radium coating, which will be
functioning even in the absence of ample amount of light. The design of the glow in the dark
road indicators will be assisting the organization in upholding the expectations of the customers
and thereby mitigate the issues that are faced by the people while taking long drives (Spieth,
Schneckenberg & Ricart, 2014). The key elements of the modification in the processes of the
business are based on the functioning of the systems of the business. The different aspects of
business idea are based on taking steps to empower road safety and security of the drivers. The
innovative nature of the idea will be assisting the organization in maintaining their standards as
per the competitive advantage over the other existing players in the market.
4. Benefits of the generated idea
The idea that is generated by the organization will be assisting the business in adhering
to the requirements of the people. On the other hand, the idea will be focusing on the different
issues that are faced by the drivers while undertaking long drives at night. The glow in the dark
road indicators will be assisting to guide the drivers while driving uphill or downhill through
illuminated traffic signs. The manufacturing organization will be benefitted through the idea by
the innovativeness, which will be helping the organization in upholding competitive advantage
of the same while operating in the offshore markets. The enumeration of the unique business idea

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as per the issues that are faced by the drivers will be helping the organization in undertaking
ways of developing the product and position the same as per the market needs. The competitive
advantage of the organization will be helping the business in upholding their sustenance in
competitive scenarios. The generated idea will be assisting the organization in upholding the
efficacy of the innovative approach that will be supporting their sustenance and growth in the
different markets (Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016). The proposition
of the innovative idea that is planned by the organization is based on the smooth operations of
the systems of the business as per the issues that are faced by the travelers. The glow in the dark
road indicators will be assisting the people in promoting road safety and security, which will be
assisting in the reduction of accidents and other road mishaps that might cost the lives of the
people.
5. Proposed business model
The proposition of the business model will be assisting the organization in identifying
the different aspects of the activities as per the objectives of sustenance and innovative approach
of the businesses. The Key partners of the venture are the suppliers, distributors, promotional
agents, banks and different agencies, which are involved in the processes of the business
operations (Wallin, Chirumalla & Thompson, 2013). The enumeration of the key partners of
the business will be assisting in understanding the needs of the organization in order to maintain
the different levels of functions as per the objectives. The key partners of the business will be
assisting to resolve the issues that re faced by the business while undertaking the production
and distribution processes. The key resources that will be required by the business in order to
undertake the innovation are Radium and phosphorus, which will be supporting the production of
the glow in the dark phenomenon in the road indicators (Muhtaroglu et al., 2013). On the other

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hand, the organization will be requiring plastics and other raw materials as the base material for
developing the glow in the dark road indicators. Plant infrastructure, machinery and human
workforce are the basic needs of the organization to develop the idea into finished products.
The value that is proposed by the organization is the glow in the dark road indicators,
which is durable in nature. It will be assisting the organization in maintaining the standards as
per the expectations of the customers. The company will be offering after sale services and a
quality assurance certificate in order to maintain good customers relationships (Meertens et al.,
2012). It will be assisting the organization in maintaining the smooth operations of the systems
of the business. Customer segments of the organization are chosen to be the government
agencies and the private owners who are into the different modification activities for public
benefits. The costs that will be incurred by the organization while developing the radium- plated
indicators is huge and thereby the pricing of the same will be acting as a revenue creator for the
business. Therefore, the company will be offering the products for a higher price for which the
elite business class is being targeted by the business. The key activities of the business will be
based on the creation of the glow in the dark indicators for the cars, which will be assisting the
drivers in minimizing the road accidents (Zehir et al., 2012). It will be assisting the customers
in maintaining their standards with the road safety and security as per the needs of the people.
The different channels that are utilized by the organization are the social media platforms and
the digital premonitions through company websites. The cost structure of the organization
clearly stated the different costs that might be incurred by the organization while supporting the
emergent idea (Lee, Olson & Trimi, 2012). The purchase of raw materials, cost of
implementation and the cost of production affects the smooth operations of the system of the
business. The recognition of the revenue streams of the organization helps in identifying the

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different aspects of the cash inflow in the organization, which would be assisting the business in
undertaking the smooth functioning of the processes.
6. Success factors
The success factors of the organization are dependent on the strengths of the business
idea, which gained a moderate rating as the idea was moderately timed. On the other hand, the
moderate aspects of the change in the customer behavior to the application of the business
change affected the functioning of the organizational innovativeness (Joyce & Paquin, 2016).
The different industry related issues that are faced by the organizations are moderate which will
be assisting in the growth of the organization in the different markets (Jay, 2013). The success
factors of the business are based on the innovativeness of the idea and the durability of the
product that is generated in order to maintain the road safety and security of the drivers. The
sustainability of the idea is based on the lower level of competition that is faced by the
organization in the markets. On the other hand, the wide acceptance of the business idea by the
consumers has added to its success factors.
7. Feasibility of the idea
The feasibility of the idea is dependent on the recognition of the different features of
operations as per the objectives of the business. The strength of the business idea gained a low
rating, which could have been moderate through the maximization of the involvement of the
business stakeholders (Anderson, Potočnik & Zhou, 2014). However, the lower potential
strength of the business might affect the smooth operations of the same as per the business idea.
On the other hand, the organization faced moderate issues relating to the industry, which is a
supportive factor for the growth of the organization. The lower potential of understanding the

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needs of the target market might affect the proper exposition of the innovative approach, which
would be affecting the operations of the business. The moderate rating of the financial issues that
might be faced by the organization has helped the same in maintaining the smooth functioning of
the systems as per the objectives of the business. Development of the social promotions and
networks that are designed by the organization has facilitated in making the people aware of the
different offerings of the business. Therefore, it can be stated that the feasibility of the
organizational undertaking is based on the development of business processes as per the
objectives of growth.
8. Conclusion
Therefore, it might be concluded that the innovative approach of the organizations has
helped in maintaining the efficacy of the performance. Performance of the businesses are chiefly
dependent on the recognition of the different issues that are faced by the people and thereby
adapting new models in order to mitigate the issues. The innovative idea of introducing glow in
the dark indicators is being tested in the report of the market prospects and the feasibility of the
idea to succeed as per the needs of the consumers. Thereby the report helps in the recognition of
the different supportive factors for growth of the organizations through continuous innovation.

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References
Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding framework. Journal of
management, 40(5), 1297-1333.
De Reuver, M., Bouwman, H., & Haaker, T. (2013). Business model roadmapping: A practical
approach to come from an existing to a desired business model. International Journal of
Innovation Management, 17(01), 1340006.
Fritscher, B., & Pigneur, Y. (2014, July). Visualizing business model evolution with the business
model canvas: Concept and tool. In Business Informatics (CBI), 2014 IEEE 16th
Conference on (Vol. 1, pp. 151-158). IEEE.
Jay, J. (2013). Navigating paradox as a mechanism of change and innovation in hybrid
organizations. Academy of Management Journal, 56(1), 137-159.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Lee, S. M., Olson, D. L., & Trimi, S. (2012). Co-innovation: convergenomics, collaboration, and
co-creation for organizational values. Management Decision, 50(5), 817-831.
Meertens, L. O., Iacob, M. E., Nieuwenhuis, L. J., Van Sinderen, M. J., Jonkers, H., & Quartel,
D. (2012, March). Mapping the business model canvas to ArchiMate. In Proceedings of
the 27th annual ACM symposium on applied computing (pp. 1694-1701). ACM.

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Muhtaroglu, F. C. P., Demir, S., Obali, M., & Girgin, C. (2013, October). Business model canvas
perspective on big data applications. In Big Data, 2013 IEEE International Conference
on (pp. 32-37). IEEE.
Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation–state of the art
and future challenges for the field. R&d Management, 44(3), 237-247.
Toro-Jarrín, M. A., Ponce-Jaramillo, I. E., & Güemes-Castorena, D. (2016). Methodology for the
of building process integration of Business Model Canvas and Technological
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Wallin, J., Chirumalla, K., & Thompson, A. (2013). Developing PSS concepts from traditional
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Appendix
Appendice 1
Key Partners
 suppliers
 distributor
 promotional
agents
 banks
 agencies
Key Resources
 Radium and
phosphorus
 plastics and
other raw
materials
 plant
infrastructure
 machinery
 human
workforce
 R&D
departments
Value Proposition
 glow in the
dark road
markers
 durable
Consumer Relationship
 after sale
services
 quality
assurance
 reputation
 trustworthiness
Consumer Segments
 Government
agencies
 Different public
works
departments and
road developers
 Private owners
Key Activities
 Creation of glow in the dark road markers
 Developing proper customer relations with different private and
Channels
 Advertising and promotion through social

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public agencies
 customer support systems
media
 digital promotions through websites
 different channels of distribution like
shipping
Cost Structure
 purchase of the raw materials
 cost of implementation
 costs incurred in the logistics
 marketing
 customer services
 cost of production
Revenue Streams
 sale of the finished products
 different grants and loans from banks
 Foreign investments
 data providers
 online event planning

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Appendice 2

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Appendice 3