Business Model Presentation: Go Organic Go - Organic Business

This presentation introduces 'Go Organic Go', a new organic store in Newcastle, aiming to meet the growing demand for organic products driven by increased health awareness post-pandemic. It details the market need, highlighting the rising popularity of organic food among British consumers. The value proposition focuses on providing healthier lifestyle choices without sacrificing taste, targeting customers who prioritize health across all age groups and income levels. The revenue model outlines strategies for creating market awareness through discounts and utilizing personal savings for initial setup. Cost-benefit analysis projects promising income from sales against overheads, marketing, rent, and salaries. The presentation concludes that 'Go Organic Go' can effectively meet market demands by offering organic products both online and offline.

Business model
GO ORGANIC GO

Table of content
 Introduction
 Market needs
 Value proposition
 Target market
 Revenue model

Introduction
 The present PPT is all about to introduce new organic store in Newcastle with a name of “Go Organic Go”.
 With the help of this store, company meet the basic need and let them determine the importance of their own health.
 Also, the rationale for choosing this business over other new start-up is such that pandemic understands the
importance of life and immune system and that is why, most of the people changes their diet and shift towards
organic products.
 With the help of this presentation, marketers wants to let people aware about their own health and examine the
viability of the chosen business so that effective results can be generated.

Market need
 The statistics also shows that 58% of the British
people bough organic food products and this is
comparatively increases over the years.
 The estimated growth of this market in future is the
clear indicator of the need to tap into this market.
 Tapping customers early and creating loyal
customer base will help in business growth and
taking maximum benefits in future when market is
fully grown.

Value proposition
 Go Organic Go offer the option of
healthier lifestyle choices to consumers
without compromising on the taste
aspect.
 The feasible snack items create a
desirable option which benefits them in
both aspects of health and wealth.

Continued…
 Wants: In the context of present business plan,
Go Organic Go is also providing effective
results by offering products to the market.
 Needs: The need mainly arise by analysing the
market situation in which people wants the
things from retailers and this in turn cause
positive impact over the business performance.
 Fear: The fear identified for the customer is
related to changing need of market and this in
turn causes direct impact over business
performance.

Continued…
 Benefits: With the help of introducing this company
who is deal at organic products, it has been identified
that customer get complete organic products which in
turn assist to improve their health.
 Features: The features of a company will be offering
product at low rate so that the target market can be
easily attracted.
 Experience: In order to deal with huge market, there
is a need to have enough experience with regard to
this field so that effective results can be generated.

Target customer
Age
Income
Social class
gender
differentiated
product
Quality of
product
Customers are targeted on
the basis of their zeal to
adopt a healthier lifestyle.
All age groups, income
class and gender can
become customers of Go
Organic Go so focus is
mainly on behavioral
aspects of the targeted
customer base.

Revenue model
 How much paid: For the company, it has
been analysed that Go Organic Go need to
create awareness in a market and for that
company can use different discount so that
effective results can be generated.
 Who pays: In order to design a new
building and finish the same, only personal
saving used.
 What is paid: Go Organic Go only offer
range of organic products to their customers
which in turn assists to attract the range of
customers.

Continued….
 For what is paid: The company is always
offering a product that is related to organic
products and that is why, it helps to improve
the overall performance.
 How is paid: Customer can be paid through
online and offline way which in turn assists to
generate effective outcome.

Expected Cost Benefit Analysis
Particulars Amount Amount (in £)
Benefits 500,000
Income from Sales 500,000
Cost 100,000
Selling and Administration overheads 25000
Marketing expenses 30000
Rent 10000
Salaries 20000
Production 15000
Net Benefit 400,000

Conclusion
 By summing up above report, it has been concluded that Go organic Go is the new start-
up which help to attract range of customers and improve the business performance.
 With the help of this business, the need of business can be satisfied and this in turn assist
to generate effective outcome because it is introduced to meet the market demand and
customer’s want.
 Further, it can be also identified that offering online facilities to the customers also help to
improve the overall performance and meet the need of customers as well.