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Business Environment Report - Sainsbury

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Added on  2020-01-28

Business Environment Report - Sainsbury

   Added on 2020-01-28

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THE BUSINESSENVIRONMENT 1
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INTRODUCTION Business environmentis the sum total of all external and internal factors that influenceabusiness. You should keep in mind that external factors and internal factors can influence eachother and work together to affect abusiness. Business Environment encompasses the -climate’ orset of conditions, economic, social, political or institutional in which business operations areConducted. Environment contains the external factors that create opportunities and threats to thebusiness. This includes socio-economic conditions, technology and political conditionsP.1 Describe the type of business if it is a sole trader, partnership or private limited organisation, mention the purpose and ownership of two contrasting businessesSainsbury Sainsbury’s Supermarkets is the UK’s longest standing major food retailing chain, havingopened its first store in 1869. The Sainsbury’s brand is built upon a heritage of providingcustomers with healthy, safe, fresh and tasty food. It differentiates itself by offering a broadrange of great quality products at fair prices with particular emphasis on fresh food, a strongethical approach to business and continuous leadership and innovation (Boons and Lüdeke-Freund, 2013).Main goals and purposeAt Sainsbury\’s they will deliver an ever-improving quality shopping experience for theircustomers with great products at fair prices. Their aim is to exceed customer expectations forhealthy, safe, fresh and tasty food, making their lives easier everyday (Hamilton and Webster,2015.).Type of ownershipThe type of ownership is Sainsbury’s are public limited company (plc) – has its shares boughtand sold on the stock exchange.The Royal Society for the Prevention of Cruelty to Animals (RSPCA)4
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