Going Global - Importance of Globalisation and International Business

Title: Going Global
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Executive summary/abstract:
In this report, we discuss about the importance of globalisation and the drivers of
internationalisation. After discussing all of this, there is a detailed differentiation of domestic
and the international market which will help the report to provide an overview of this. The
report also covers the PESTLE analysis of Congo and Bangladesh and after that, the SWOT
analysis of both of the countries. The report provides an overview of some strategies which
will help the business to penetrate at the international level. Hence, in this report, we will
discuss about the globalisation and the international business.

Contents
1. Introduction......................................................................................................................................4
2. The Impact of global trade/ globalisation....................................................................................4
2. Differences of decision making between 2 international markets/countries.............................6
3. An analysis of the pattern of internationalisation taken by IB....................................................7
3. A critical application of theories used to formulate solutions to practical problems when
planning for different international markets...................................................................................9
5. Conclusion.......................................................................................................................................10
6. List of References............................................................................................................................11

1. Introduction
The international business refers to a type of business which is operated outside the national borders
or we can say that it is a type of a commercial activity which is functioned across the international
borders. When any business is operated across the international boundaries, it becomes an
international business. In today's world, most of the companies are dealing across the international
boundaries and attains a high reputative image in the market. While the other term globalisation refers
to an increment in the flow of goods and services across the international borders. These two terms
are different in their motives as the international business aims to grow or expand the business at the
global level while the globalisation aims a free motion of the people, goods and services, ideas, etc. In
this report, we will discuss about the importance and impact of global trade and globalisation and a
detailed explanation of the pattern of internationalisation which is undertaken by most of the
international business. The whole report covers to expand the business in the global market which is a
global leader in the digital transformation and it is generally a multinational company in France that is
named as, Atos. The firm deals in goods and services but mainly deals in services only and generates
a thousands of employment opportunities to the peoples. It is a company which has a high reputative
image in the information technology and its headquarters is in France and Bezons. This organisation
is founded in 1982 and functions under the brand names such as Atos Consulting and Technology
Services, Atos Worldgrid and Atos Worldwide.
2. The Impact of global trade/ globalisation
As in today's world, most of the organisations tries to enter into global market as because of its
development. The importance of globalisation seems to be very high in the latest trends. As we all
know that through globalisation, the person, firms and the countries can easily interact with other
nations and proves to be a beneficial activity for them. Globalisation can increase the trade of the
business and moves towards the growth and development of the organisations. It provides a creativity
and innovation to the business which leads to better success for them. As because of globalisation, the
business can deal with many challenges and tries to remove them. The company can find cheaper raw
materials and can hire more skilled labour at the cheaper rates which can reduce their manufacturing
cost and leads to an increased rate of turnover for them. Because of globalisation, the business can
provide number of job opportunities to the jobless peoples which can directly affects to the economy
of that nation. If the trade of the business is expanding, it can lead to build a reputative image in the
global market. To enter into the global market, Atos has to consider some of the international entry
strategies which is mentioned below-
 Licensing- It is an international entry strategy which focuses on attainting permission from
the company so as to manufacture and sell their products on behalf of them. As because of
this, Atos can build an image or goodwill in the international market.
 Exporting- It is also an international entry strategy which is widely used by most of the
organisations. The term exporting refers to the selling of goods and services in the foreign
nations. It is the easiest way that the firm may prefer as because it can remove the
manufacturing cost in the new countries.
 Outsourcing- The term outsourcing refers to the hiring of the other company so that they can
perform the functions of your firm. In simple terms, we can say that it is a general agreement