Contemporary Business Strategy of Google: An Analysis of Deployment of Database and Information System

This report analyzes Google's contemporary business strategy, deployment of database and information system, and the effect of information system on decision making. It also discusses the benefits and risks of information system, the role and responsibilities of information system manager, and the strategic use of enterprise systems like ICM, CRM, ERP, ECM.

Running head: INFORMATION TECHNOLOGY
INFORMATION TECHNOLOGY
Name of the student
Name of the university
Authors Note:

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Executive Summary
Google is a world recognized American based organization which aims in providing services and
product which are based on internet. In the coming pages of this report a detail information
regarding the contemporary business strategy of Google has been provided. A proper
background regarding the implementation of IS and database with definition has been provided
in this report. In the discussion portion of the report an analysis has been done deployment of
database in Google. An analysis has been done regarding decision making and effect of IS on
decision making processes and various results related to it. An evaluation of benefits and
problems related to decision making organization has been done. An analysis has been done
regarding the roles and responsibilities of information system manager.

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Table of Contents
Introduction..........................................................................................................................3
Brief background of Google............................................................................................3
Deployment of database and information system............................................................3
Discussion............................................................................................................................4
Analysis of deployment of database in Google...............................................................4
Effect of information System on decision making..........................................................5
Benefits and Risk of information system in decision making.........................................6
Role of ISM.....................................................................................................................7
Key responsibilities of ISM.............................................................................................7
Strategic use of Enterprise system like ICM, CRM, ERP, ECM....................................8
Conclusion...........................................................................................................................9
References..........................................................................................................................10

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Introduction
Brief background of Google
Google is a search engine which can be easily used for analyzing a variety of information
like website, pictures. Google makes use of a computer program which is known as web crawler
which analyses various of world wide web and this is again used for checking the content with
proper keywords (Bentley, Omer and Sharp, 2013). Google has a number of strategy in field of
product, expansion, revenue, vertical. This is mainly inclusive of various productivity tools like
Gmail and google drive and various enterprise related products like google news, google
translate and maps other service related to it. There is number of expansion of strategy of google
which focuses on developing internet related products and services (Bharadwaj et al., 2013). This
expansion mainly focuses in providing strategy for the google to enter into new markets and it
aims in improving the existing share of the organization. The organization has successfully
provided importance
Deployment of database and information system
Database is nothing but a collection of information in which information can be easily
managed and updated on a regular basis. In database data is organized in various ways like rows,
columns and various other forms like tables. A cloud SQL is a fully managed database which is
generally used by google (Brown and Wilby, 2012). This particular type of database is
considered to have easy setup, maintenance and proper usage of SQL and MySQL which is
generally used for forming SQL and MySQL form of database of cloud storage. Different
organization has large amount of data which is generally used in database. An information
system is nothing but a software which is generally used for proper organization and analysis of
data. It has provided the employee with flexibility which will provide them with better choice

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(Chai, Liu and Ngai, 2013). This mainly checks or ensures that employee has a proper method of
access to information system which provides an access to information system in a proper way or
method. Development of IT infrastructure generally provides a various ranges of products.
Discussion
Analysis of deployment of database in Google
Google provides a cloud platform in which user from different zones can easily store data
which contain vital information. Google has make use of SQL and My SQL technique which is
used for implementation of its database (Connor and Lande, 2012). Object storage is used for
different price and needs which is generally used for management of database by using SQL and
MySQL technique. It has changed the process or mechanism of online storage of data by making
use by bring various new techniques like live data of cloud based solution. Google claims to
provide the best infrastructure for online storage of data. Cloud SQL is generally managed by the
help of various database services which claim to provide managing, maintenance and proper
administration of database in the cloud services (Grant, 2016). It provides an infrastructure by
the help of which various device can easily work irrespective of user location.
Cloud bigtable provides a platform where a database name NoSQL is used for different
kinds of workloads (Han, Lee and Crespi, 2014). It is generally upgraded with different
technology like Big Data technology which consist of technology like Hadoop and spark. Cloud
based spanner technology is used for relational database which claim to provides availability at a
large scale. It provides a rich platform for admin and it can be used for accessing database for a
large number of things like mobile and internet related tools.

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Effect of information System on decision making
Information system plays a vital or key role which cannot be ignored easily. As the
number of employees within an organization like Google increases, the number of transaction
within an organization also increases (Kang and Han, 2015). So as a result the organization
needs to be have an effective management system, better planning and decision making tools.
Decision making can be considered to be an important factor for the management system of an
organization. Information can be taken as an alternative form of management but management
cannot also work with proper information. Decision making and proper coordination will help
the manager or executive of Google to have to an analysis of issues and this can be considered to
be better factor which will help in the creation of new product and services for its customers or
users (Laudon and Laudon, 2016). Evolution of upgraded system can provide a better role which
is used for implementation and development of information system. The needs or requirements
of information technology is gaining importance on a daily basis and it is becoming complex
with every passing day in Google.
The main notion of information system in Google is to provide its managers,
management and stakeholders with different information which are in relation to planning,
analyzing of various business. Powerful and latest version of information system has provided
various organization to be become more flexible and has removed the layers of various function
of management. Improving the benefits of information system can be helpful in providing better
architecture and infrastructure for working (Laudon and Laudon, 2016). Information system aims
in providing all the necessary information to the various manager of Google which will
ultimately help them in analyzing various operation and can be helpful in gathering of proper
information. Four types of information system are TPS or transaction processing system, MIS or

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management information system, DSS or decision support system, and expert system. TPS or
Transaction processing system is also known as data processing system. It mainly does collection
and data processing with a company or firm. Some detail example of TPS are invoice, shipping
and payments related models. Management information system in Google can help various
managers and executive for proper planning, monitoring and lastly analyzing on the basis of
month week and year (Low and Chen, 2012). Some other use of MIS is arraignment on basis of
products and checking or tracking of salary. DSS or decision support system generally works on
the management level of organization. DSS is generally used in Google for providing access to
data for having proper information. Expert system is the expanded form of DSS or decision
support system. It is a program method of decision making which is generally used for capturing
and producing knowledge (Martens and Teuteberg, 2012). This is generally used in Artificial
intelligence method which is nothing but a system based technology that acts like human being,
gather new knowledge and provides best idea for decision making. Personal information system
is nothing but a group system which is generally designed in such a way that it can satisfy the
requirements of various work groups.
Benefits and Risk of information system in decision making
Advantage
Personal system is not but a method which is used for providing a large number of
advantages to various information system of Google which in many is seen in various small
organization. Internet has created a platform by the help of which information can be accessed
irrespective of user location (Mithas, Tafti and Mitchell, 2013). There are large number of
advantages for decision making like communication, availability and new jobs. Information is
now available for various business for a platform of 24*7 which is considered to be vital for an

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organization. It has ultimately provided us with platform where decision making has become
easier and more convenient. System and software developer generally create new option of
employment with the help of information system
Risk
Risk are considered as certain number of events which provide us which various
outcomes. Management of risk is considering to be various processes and methods which are
generally used for overcoming and prevention of various risk (Pagani, 2013). The ultimate
notion of risk management is reducing the impact of damage. The fact cannot be ignored that
risk cannot be completely removed from a system. It generally aims in identification and
management of risk at particular level which is accepted in various organization inclusive of
Google. Risk mitigation is generally used for minimizing the amount of risk in a particular
system.
Role of ISM
Information system manager or ISM implements information system within an
organization like Google. There are certain number of roles of information system manager like
planning, installation and maintaining which is generally inclusive of various software upgrades
and various hardware device related to it (Mithas, Tafti and Mitchell, 2013). IS manager mainly
focus on certain issues like aims of various manager or executive of Google. ISM mainly focus
or address availability, data security and many other services which is generally related to this
organization.

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Key responsibilities of ISM
Information system manager of Google must have a proper idea regarding technical
needs of the organization and its requirements. They generally look after the technical and
organizational needs of various organization which is inclusive of Google (Rodriguez, Martinez
and Herrera, 2012). Implementation of technology will ultimately improve the productivity of
various organization inclusive of Google.
The responsibility of ISM is
 Installing and upgrading of various hardware and software of various software of
an organization like Google.
 Programming and implementation of different software and networks which is
generally related to various system of Google.
 More using of various public and private related websites.
 Proper maintenance of various digital securities.
Strategic use of Enterprise system like ICM, CRM, ERP, ECM
Strategic enterprise system is mainly used by various organization including Google
which is generally used for giving comfortable and proper management of data (Srivastava et al.,
2015). This will ultimately save the time which is generally lost during conversation with large
number of customers.
Customer relationship management is generally used by Google in proper management
and storing of required information and contacts at the required place. It creates a platform where
data can be easily accessed at any time and from any device.

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Enterprise resource planning generally helps in proper distribution of information to all
available departments of Google. It generally helps in enhancing the rate and level of
performance and reduces the time which is required for implementation (Weil, Brady and Weil,
2016). It also helps in minimizing the delay time which generally arises due to bad consumption
of data.
Enterprise content management generally helps in proper organizing, storing and delivery
of data which is used by various organization inclusive of Google. It generally helps in proper
organization of data which contains particular value or amount of useful information.
Conclusion
From the above discussion it can be easily concluded that is report is all about the Google
which is a well-known information technology organization of world. A brief background of
Google with respect to contemporary business strategy has been provided in the above pages of
the report. Proper analysis has been done regarding implementation of database in an
organization like Google. Possible effects of information system on decision making in Google
has been provided in the above pages of the report. Advantages and possible risk which are
associated in information system has been discussed in the above pages of report in details.
Various roles and responsibilities of ISM that is information system manager has been discussed
in the above pages of the report. Strategic use of various models of enterprise like ICM, CRM,
ERP, ECM in Google has been discussed in the above pages of the report.

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