Contemporary Business Strategy of Google: An Analysis of Deployment of Database and Information System

Running head: INFORMATION TECHNOLOGY
INFORMATION TECHNOLOGY
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1INFROMATION TECHNOLOGY
Executive Summary
Google is a world recognized American based organization which aims in providing services and
product which are based on internet. In the coming pages of this report a detail information
regarding the contemporary business strategy of Google has been provided. A proper
background regarding the implementation of IS and database with definition has been provided
in this report. In the discussion portion of the report an analysis has been done deployment of
database in Google. An analysis has been done regarding decision making and effect of IS on
decision making processes and various results related to it. An evaluation of benefits and
problems related to decision making organization has been done. An analysis has been done
regarding the roles and responsibilities of information system manager.

2INFROMATION TECHNOLOGY
Table of Contents
Introduction..........................................................................................................................3
Brief background of Google............................................................................................3
Deployment of database and information system............................................................3
Discussion............................................................................................................................4
Analysis of deployment of database in Google...............................................................4
Effect of information System on decision making..........................................................5
Benefits and Risk of information system in decision making.........................................6
Role of ISM.....................................................................................................................7
Key responsibilities of ISM.............................................................................................7
Strategic use of Enterprise system like ICM, CRM, ERP, ECM....................................8
Conclusion...........................................................................................................................9
References..........................................................................................................................10

3INFROMATION TECHNOLOGY
Introduction
Brief background of Google
Google is a search engine which can be easily used for analyzing a variety of information
like website, pictures. Google makes use of a computer program which is known as web crawler
which analyses various of world wide web and this is again used for checking the content with
proper keywords (Bentley, Omer and Sharp, 2013). Google has a number of strategy in field of
product, expansion, revenue, vertical. This is mainly inclusive of various productivity tools like
Gmail and google drive and various enterprise related products like google news, google
translate and maps other service related to it. There is number of expansion of strategy of google
which focuses on developing internet related products and services (Bharadwaj et al., 2013). This
expansion mainly focuses in providing strategy for the google to enter into new markets and it
aims in improving the existing share of the organization. The organization has successfully
provided importance
Deployment of database and information system
Database is nothing but a collection of information in which information can be easily
managed and updated on a regular basis. In database data is organized in various ways like rows,
columns and various other forms like tables. A cloud SQL is a fully managed database which is
generally used by google (Brown and Wilby, 2012). This particular type of database is
considered to have easy setup, maintenance and proper usage of SQL and MySQL which is
generally used for forming SQL and MySQL form of database of cloud storage. Different
organization has large amount of data which is generally used in database. An information
system is nothing but a software which is generally used for proper organization and analysis of
data. It has provided the employee with flexibility which will provide them with better choice