Google Company Business Model: An Analysis of Strategies for Success

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GOOGLE COMPANY BUSINESS MODEL
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GOOGLE COMPANY BUSINESS MODEL
Success in an organization is the most important aspect that a business looks forward to. All the
businesses around the globe were started in an object of being successful in their endeavors.
When starting an organization different things are supposed to be considered in order to enable
the business to be able to succeed. Failures in many businesses are because of not putting good
strategies in the management of the business. Different organizations have different strategies for
doing business, which they apply in different ways. The business model or strategy the company
uses determines whether the business will be successful or not in the future. Below is an analysis
of the business strategy of the Google Company. The analysis gives an overview of the company
and its general organization. It also gives the different strategies used by the company to be able
to become the best information providing company.
The globally recognized company, Google, is an organization that deals in the provision
of internet related products and services. Google, the technology organization was founded in the
first month of the year 1966. The organization began through research work by two individuals;
Larry Page and Sergey Brin. Before it acquired its own domain, the company used the
university's domains; Years later, the organization got its own domain name registered. This was
on 15 September 1997. A year after this, the company became legal (Hamen & Google 2011).
Therefore, it can be said that Google officially came into existence on 4 September 1998.
The organization has a large employee margin. It has employed over 72 thousand staff.
These individuals are employed on a full-time basis. There are temporary slots in the company
and individuals who are in the company for internship purposes. In total, Google has 85,050
employees. Out of this total, 31% are female employees (Weber, 2015). This indicates that

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Google has more male employees than female. Of this 31%, 24 percent occupy positions in
leadership. Among the 24% that have leadership positions, 19% have positions in the tech
department. Despite the low number of female employees, Google commits itself to promote
gender balance. The headquarters complex of the Google Company is known as the Googleplex.
IT was not the original complex. The original one, with 2,000,000 square feet of office space is
currently the organization’s first runner’s up in size. The Googleplex became the largest complex
once it went online. With 3,100,000 square feet of office space, the complex stands proud.
The Google Company offers varying goods and services. It offers search tools through
Google Search. This is the company's main product. A search engine provides several results for
any particular search. Advertising services are also provided by the organization. These
platforms offer businesses advertising services through technology. Communication and
publishing tools are another set of services offered by the company. Other products offered by
the company are security tools such as Google Safe Browsing, which is a service that blacklists
web resources that contain malware. Google also offers development tools. Statistical tools such
as Google Customer Survey are also offered. Operating systems, desktop applications, mobile
applications, and hardware are other products by Google Company. Google Company has more
than 70 offices around the globe; in 50 countries to be exact. The headquarters are in the United
States of America while the other branches are located all around the world. Therefore, to be
specific, Google has branches internationally
A cross-functional organization structure is what encompasses the Google Company.
This is a matrix structure, which means that employees can report to more than one manager.
This structure uses employee functions as a method of classifying employees. Examples are a
Product Management Team and a Sales Operations Team. The kinds of products made are

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another method that Google uses to group its employees. For example, the organization groups
workers for developing its Google AdSense business together. Employees who work for
Google’s Fiber business are also grouped together.
The company's organization has a certain degree of flatness. This means that the
employees of Google or even their teams can lack to report to middle-level management and
decide to directly report to the CEO. The employees further have the space to meet directly and
discuss information. This also applies to different teams. An organization's span of control is a
term that means the number of subordinates that report to a single supervisor. Google's span of
control has gradually increased and is now at 10. This is cost effective as it reduces the number
of middle managers employed. This broad span of control also means employees are given more
authority. The chain of command from top to bottom is short.
During the research, different strengths and weaknesses were observed from the company
strategies of doing business. The company is also having many chances to be able to develop and
increase on the way they provide their services and goods. In the study for the business strategy,
we were able to conduct a SWOT analysis of the company (Forte, Forte, and Pinheiro, 2017).
We were able to identify the weaknesses and strengths that the company has and the treats that
are posted to the company by the external environment. To be able to understand the business
strategy that the company employee there was the need to understand the strength of the
company and the weaknesses. The company SWOT analysis was analyzed briefly as follows.
Services such as Latitude and Maps navigation are a great strength to the company. G-
mail has become the most popular web-based e-mail program thus contributing to the strength of
the company as well (Oke, Aghimien, and Adedoyin, 2018). Android Inc has become the best