A Comprehensive Report on Google's Corporate Social Responsibility

This report provides a detailed analysis of Google's Corporate Social Responsibility (CSR) initiatives, examining key aspects such as introductory letters, mission and value statements, and significant CSR efforts. It highlights Google's commitment to sustainability, including its renewable energy usage, carbon neutrality since 2007, and efforts to reduce energy consumption in data centers. The report also discusses Google's supplier responsibility program, focusing on transparency, community resilience, and supplier diversity. Furthermore, it identifies and analyzes major stakeholder groups, including investors, employees, customers, suppliers, communities, and the government, explaining how Google addresses their respective interests through various CSR activities like charity programs, digital training initiatives, and adherence to legal regulations. The analysis draws from Google's Supplier Responsibility Report 2020 and other sources to provide a comprehensive overview of Google's CSR practices and their impact on the environment and society.

Corporate Social
Responsibility and
Ethics

Table of Contents
Introduction......................................................................................................................................3
Introductory letters .....................................................................................................................3
Mission and Value statement......................................................................................................3
Key facts and figures concerning most important CSR efforts and their progress ....................4
Graphs and tables .......................................................................................................................4
Letters of assurance or CSR auditors’ statement........................................................................4
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
CSR is a international self regulation aspect of business. It aims to contribute towards
societal gaols of activity, philanthropic and charitable nature by supporting volunteering and
ethically oriented practises. It is part of strategic initiatives that contributes towards brands
reputation. Google is a American multinational brand that specialized in internet related products
and services that includes online advertising technologies, cloud computing, hardware and
software. It was founded in September 4, 1998 by sergery brin and Larry page. Google offers
services designed for work & productivity that includes google docs, Gmail, google drive,
google podcasts, google translate, video sharing, google maps, google photos.
In august 1994 google became a public organization by having a initial public offering. They
offered 19,605,052 shares at a price of 85 dollars per share, these shares were sold-out in a online
auction format by use of credit issue and Morgan Stanley (Wang, Reimsbach, and Braam,,
2018). The sale of 16.7 dollars billion gave a marketplace capitalisation of more than 23 billion
dollars. Present report is based on making a analysis of the specific aspects of CSR Of google,
there is identification of major stakeholder group most important for Google and the way
organisation is responding to such issues.
Introductory letters
Google has launched supplier responsibility program. In 2017 they have published first report
that outlined the framework for key performance metrics and tools. These spotlights have longer
trajectory and include the progress in year 2019 and 2020.
Mission and Value statement
Mission: the missions statement highlights of Google are mentioned below:
Including everyone: they are willing to collaborate with peers and suppliers across the industry.
Making things better: Google is willing to leave every supplier workplace, ecosystem and
community
Transform with technology: Google is willing to invest 7 build technologies for creation of
trusted supply chin network.
Value statement: the value statement of google clearly reflect some key areas that includes
putting people first, strengthening communities, protecting the planet.

Key facts and figures concerning most important CSR efforts and their progress
(Source: Supplier Responsibility Report, 2020)
Graphs and tables
Letters of assurance or CSR auditors’ statement
As per the google data centres it consumes 50 percent little energy as compared to typical data
centre. Google produces and purchases 24 percentage of renewable energy & company has 11
percent renewable electricity already on the grid.

(Source: Google Corporate Social Responsibility, 2020 )
The normal annual power utilization effectivity for Google's global fleet of data centres was 1.12
Increasing community transparency:
In google, there is leverage of technology that is a block chain created in google to have end to
end minerals transparency (Afrin and et.al., 2020). They are also working towards creation of
stories and content to promote transparency by inviting their supplier partners and users for
learning about supply chain communities.
(Source: Supplier Responsibility Report, 2020)
Increasing community resilience: There is collaboration with academic, non profit, technical
and community partners working with initial investment focussed on solar energy products. The
congo power team of google has completed four projects in year 2020 & also added eight new

projects to pipeline (Kim and Austin, 2019). They have expanded the focus to include various
conversion areas & national parks that are of vital importance.
Advancing supplier diversity: Google is committed to build advance supplier equity, diversity
and inclusion of google buys. In Oct 2020, google announced a new goal to spent 100 million $
with diverse owned suppliers in united states by end of year 2021.
Integration of sustainability in supplier sourcing: In Google there is data requested from 177
supplier base that is 99 percent (up from 93 percent in 2018) responded to the climate change
survey requested. 95 percent (up from 88 percent in 2018) reported scope of GHG emissions and
71 percent reported GHG emission reduction targets. There is continuous efforts towards
integrating of sustainability criteria in the supplier sourcing that includes supplier reporting,
emission reduction processes and management.
Progress against targets set up by google in recent times is explained through below mentioned
data:
(Source: Supplier Responsibility Report, 2020)
in the year 2015 as compared with the industry average of 1.7. the 854,000 square meters of
google office installation have achieved major in energy & environmental design certification
(Tavakoli and Sisto, 2021). Google has been carbon neutral since year 2007. they are having

commuting sustainability program that keeps 5,700 cars out of road and company shuttle
program along with electric vehicle charging stations that is equivalent to 87 million vehicle
miles annually. There is accelerator scope of trading operations in cloud that is carbon neutral
with positive situation implications.
Investors: Since google went public in the year 2004 they now consider that investors are the
major stakeholder group that are determinant the CSR activities. They are concerned in ensuring
that google is able to grow its investors and are important stakeholders as they ascertain the
availability of capital that establishment uses in its business. The CSR efforts are focussed on
providing recyclable products,. These attempt satisfy stakeholders like advertise, users &
customers they also satisfy investors in google.
Environment: there are many environmental issues that have to be taken into consideration by
google. Such as for dealing with environment sustainability and protection issues google is now
using specialised electronic controls & observation scheme so that information is producing few
greenhouse gases. The excess energy from the data centres provides power for Google's office
complexes. Various CSR practises of googles CSR practises includes satellite services, google
maps, shuttles are using biodiesel fuel they are also offsetting carbon emissions by investment
finances in green energy task. The funds help ins sustaining of projects.
Employees: Employees are the second property of google stakeholders, employees are curious in
having adequate compensation & pleasing experiences in working. Many employees afre willing
to work for google because the CSR efforts are made up to address the interest of employees
(Agnihotri and Bhattacharya, 2019).
Customer: Google is working towards customer based organisation popularity. It is the
unprioritized stakeholder group.
Supplies:The covid 19 pandemic has resulted into increasing challenges it becomes imperative to
understand the way suppliers are responding to such challenges. Google is working with its
suppliers to implement various preventive and protective measures that includes contact tracing
and health screening for the purpose of dealing with the scenario. There is investment of
approximate 150 $ million in renewable energy task in key industry regions that is a important
milestone for google (Supplier Responsibility Report 2020).
Communities: Communities are also part of external stakeholder group in google they are
representing the group who are interested in indirect and direct benefits that they are getting from

the company. In Google, the brand is benefiting the communities through charity programs and
philanthropy. These are important stakeholders as they posses a impact on the customer
representation and the consequence to google products (Ray, 2021). CSR attempt of google
include the charity programs direct google.org that has already offered more than 100 million
dollars in investments and grants. The main aim is to deal with the global public health, climatic
change and global poverty. It includes international situation regulation and ethics in the supplier
code of conduct.
Government: Government is one of the major stakeholder group in goo;d. They affect google
through all the rules regulations and legal policies the brand deals with regulations that have
been formulated by the government while its business is being global. The brand also deals with
government to ensure that they are able to have proper regulatory compliance (Zhu and Lai, K
2019). The holistic CSR approach involves the implementation and adherence to laws. The
philosophy states that business activities are done in such a way that government interest as
stakeholder is not affected.
Communities: Google commits towards social causes by working towards improving the
licenses of people and at same time growing their business potential (Li, Pinto and Diabat, 2020)
. They are supporting non technology related activities as an intangible asset by supporting the
aspect of digital training that can help in the process of enhancing the present business earning
potential as people are able to learning about the web and learning the range of digital services.
For example there is a google serve week of volunteering that is embarked by googles,
they are encouraged to give back the charitable organisations. They are also celebrating the
volunteering collectively during the google serve. It includes activities from cleansing graffiti,
building of homes to help non profits utilisation of technology to better transaction more than
6,500 gogglers volunteered almost 200,000 hours.

Conclusion
It is summarized from the above mentioned aspect that CSR practises is associated with
using different activities that can help in the process of having proper contribution towards
environment and other associated stakeholders. For having proper CSR measures organisation
are making decisions to understand the way it is affecting communities, people and ecosystems
in countless ways.

References
Books & Journals
Wang, Z., Reimsbach, D. and Braam, G., 2018. Political embeddedness and the diffusion of
corporate social responsibility practices in China: A trade-off between financial and CSR
performance?. Journal of Cleaner Production, 198, pp.1185-1197.
Kim, S. and Austin, L., 2019. Effects of CSR initiatives on company perceptions among
Millennial and Gen Z consumers. Corporate Communications: An International Journal.
Tavakoli, N. and Sisto, M.D., 2021. Social intrapreneurship: the foundation of CSR
practices. International Journal of Technology Management, 85(2-4), pp.230-254.
Agnihotri, A. and Bhattacharya, S., 2019. Communicating CSR practices–Role of
internationalization of emerging market firms. Journal of Marketing
Communications, 25(4), pp.365-384.
Li, Y., Pinto, M.C.B. and Diabat, A., 2020. Analyzing the critical success factor of CSR for the
Chinese textile industry. Journal of Cleaner Production, 260, p.120878.
Zhu, Q. and Lai, K.H., 2019. Enhancing supply chain operations with extended corporate social
responsibility practices by multinational enterprises: social capital perspective from
Chinese suppliers. International Journal of Production Economics, 213, pp.1-12.
Afrin and et.al., 2020. Corporate Social Responsibility (CSR) practices of financial institution in
Bangladesh: the case of United Commercial Bank. Journal of Sustainable Tourism and
Entrepreneurship, 2(2), pp.69-82.
Ray, R., 2021. CSR Practices of Select Pharma Companies in India in The Light of Companies
Act 2013: A Study. The Management Accountant Journal, 56(2), pp.49-54.
Online
Google’s Brilliant CSR strategy and what startups/SMEs can learn, 2020 [online], Available
through<https://www.techcityng.com/googles-brilliant-csr-strategy-smes-can-learn/>
google and the corporate social responsibility of companies, 2020 [online], Available through<
https://602communications.com/google-corporate-social-responsibility-of-companies/>
Google Corporate Social Responsibility, 2020 [online], Available through<https://research-
methodology.net/google-corporate-social-responsibility-csr/
Supplier Responsibility Report 2020, [online], Available through<
https://www.gstatic.com/gumdrop/sustainability/google-2020-supplier-responsibility-report.>