Global Corporate Social Responsibility and Ethics - Google CSR Analysis

Corporate Social
Responsibility and
Ethics

Table of Contents
Introduction......................................................................................................................................3
Introductory letters .....................................................................................................................3
Mission and Value statement......................................................................................................3
Key facts and figures concerning most important CSR efforts and their progress ....................4
Graphs and tables .......................................................................................................................4
Letters of assurance or CSR auditors’ statement........................................................................4
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
CSR is a international self regulation aspect of business. It aims to contribute towards
societal gaols of activity, philanthropic and charitable nature by supporting volunteering and
ethically oriented practises. It is part of strategic initiatives that contributes towards brands
reputation. Google is a American multinational brand that specialized in internet related products
and services that includes online advertising technologies, cloud computing, hardware and
software. It was founded in September 4, 1998 by sergery brin and Larry page. Google offers
services designed for work & productivity that includes google docs, Gmail, google drive,
google podcasts, google translate, video sharing, google maps, google photos.
In august 1994 google became a public organization by having a initial public offering. They
offered 19,605,052 shares at a price of 85 dollars per share, these shares were sold-out in a online
auction format by use of credit issue and Morgan Stanley (Wang, Reimsbach, and Braam,,
2018). The sale of 16.7 dollars billion gave a marketplace capitalisation of more than 23 billion
dollars. Present report is based on making a analysis of the specific aspects of CSR Of google,
there is identification of major stakeholder group most important for Google and the way
organisation is responding to such issues.
Introductory letters
Google has launched supplier responsibility program. In 2017 they have published first report
that outlined the framework for key performance metrics and tools. These spotlights have longer
trajectory and include the progress in year 2019 and 2020.
Mission and Value statement
Mission: the missions statement highlights of Google are mentioned below:
Including everyone: they are willing to collaborate with peers and suppliers across the industry.
Making things better: Google is willing to leave every supplier workplace, ecosystem and
community
Transform with technology: Google is willing to invest 7 build technologies for creation of
trusted supply chin network.
Value statement: the value statement of google clearly reflect some key areas that includes
putting people first, strengthening communities, protecting the planet.

Key facts and figures concerning most important CSR efforts and their progress
(Source: Supplier Responsibility Report, 2020)
Graphs and tables
Letters of assurance or CSR auditors’ statement
As per the google data centres it consumes 50 percent little energy as compared to typical data
centre. Google produces and purchases 24 percentage of renewable energy & company has 11
percent renewable electricity already on the grid.