Analysis of Google Merchandise Store Website Analytics

Running Head:ANALYSIS
ANALYSIS
Insert Your Name Here
Insert Your Tutor’s Name Here
Institution Affiliation
Date

ANALYSIS
Introduction 2
Section 1: Google Analytic Report 3
The visitors 3
The Bounce Rate 4
The Session 4
Visitor information 5
Sources 6
Section 2:Search 7
How search has been improved 7
Section 3: Interpretation of data 9
Section 4:Recommendation 11
References 13

ANALYSIS
Introduction
This is a report for Google Merchandise Store that will depict the website
‘googlemerchandisestore.com’ analytics. The report will show the google analytic report, the search
analysis, the interpretation of and recommendation, that will help improve the traffic to the website.
Google Analytics tool will be used in the project. Using the tool real time data will be retrieved and
data will be analyzed and presented in graphical representation for a a better understanding (McMullen,
2010). This will enable the company to make reliable and valid decisions that will help in the
improvement of website traffic flow.
It is important to understand how the tool works, in order to maximize on its utilities and also get to
understand the what the reported data means. The tool will help us in retrieving the website
performance, the visitors behavior on the website, the sales made within specific period and more
information regarding the websites.
Objectives
The objectives for this report include:
1. To increase the number of visitors in the site by 10 % monthly.
2. To retain customer who use the website to buy goods and services by 80%.
3. To enhance the Search Engine Optimization on the site using Key Planner.
4. To improve on marketing the website.
Section 1: Google Analytic Report
There is much report that was retrieved from the website using the Google Analytics Tool. The report
will range within a period of one month in order to view the trend after the Google Analytic tool was
integrated with the website (Bilella, 2013).
The visitors
In the last one month, the website site visitors have increased to 7,426 users in the site. The navigation
on the site has also been great. The average duration that the users remain on the site, is 2 minutes. The
trend on the visitors is not gradually increasing. During the weekends, there seems to be less visitor so
the site.

ANALYSIS
Findings
Based on the objective, the company wants to increase the traffic flow in the website. The target is to
increase the traffic in the site by at least 10 percent. For the previous month, the visitors on the site
seems to at a constant number. An average of 7,400 uses in the months. The company wishes to
increase these number by 10 percent so as to make more sales. To know if the is there will be a
potential of the number of visitors increasing, then one can change the graph representation to be
analyze the data hourly, daily or weekly. This will show the data in precise (Plaza, 2013).
The Bounce Rate
The other objective is based on aiming to retain the customers by 80 percent. The bounce rate A lot of
marketing may be done, including the paid marketing. This tends to bring more visitors to the site.
Having a lot of customers is a achievement but the company should ensure they retain the visitors. In
case the number of bounce rate is high. This is an indication the customers were not amused but site
content. The current bounce rate is 55.08%. This depicts, approximately half of the visitors are not
impressed with the site content. Upon reaching the landing page, they close the site. The current
bounce rate is too high and should be reduced (Gunter & Önder, 2016). The lower the bounce rate, the
high the number of visitors to retain. A customer retains in a site, when they CRM is well handled and
all the requirements of the customers are met. Customers who are happy about the services tend to refer
their friends and family to the site. Ensuring a great CRM with the customer, will not only reduce the
bounce rate, but also increase the number unique visitors in the site (Ma, 2013).
The bounce rate shows what is not working in a site. If customer opens a website and shuts it website,
this shows that the customer was impressed by the product that was advertised to the page. But upon
opening the website landing page, the content was not interesting to the customer.