Effective Business Communication: A Comparative Study of Google and Nokia

GBU100 Professional
Business
Communications
Group Name:
Group Members:
Chosen Organizations: Google and Nokia

Outlines
 Introduction
 Principles of effective communication (6 C’s)
 Excellent Business Communication (Google)
 Poor Business Communication (Nokia)
 Compare and contrast between the communication
strategy of Google and Nokia
 What worked out and what did not?
 Conclusion
 References

Google
 It ranked itself in the market by adopting effective
communication strategy
 It followed: Upward communication, Downward
communication, Vertical communication and Diagonal
communication
 Google aims at serving Grievance officer who handles
all the problems of the employees.