Organizational Behavior: Analysis of Google's Corporate Strategies and Culture

Running head: ORGANIZATIONAL BEHAVIOR 1
Organizational Behavior
Institution
Student
Course
Date

ORGANIZATIONAL BEHAVIOR 2
Executive Summary
This report paper discusses various business aspects of Google Company. At first it provides a
brief introduction highlighting some vital background of the company, constituents of the paper,
its scope as well as some of its limitations. Subsequently, the paper covers an analysis of
Google’s organizational culture. This section majorly demarcates various ways through which
this internet giant treats its internal and external publics such as the employees and product users.
Thirdly, the report discusses various corporate strategies in Google by shading more light on
how the company creates value and it aims at maintaining its competitive advantage outside
America. An action plan of how the corporation sets and attains its objectives has been provided
in the report. This section is presented in a S.M.A.R.T format. Despite its recommendable
position in the search engine industry, Google faces some pitfalls which often hinder its efforts
of growth especially in the global arena. This part is discussed under pitfalls section in the report.
Various recommendations have been described in the subsequent section how Google can
circumvent some of the pitfalls and maintain their competitive advantage in the search engine
industry.

ORGANIZATIONAL BEHAVIOR 3
Table of Contents
Organizational Behavior..............................................................................................................................4
Introduction.................................................................................................................................................4
Analysis of Organizational Culture in Google Company...............................................................................4
Corporate strategies in Google Company....................................................................................................6
Action plan in Google Company..................................................................................................................7
Pitfalls in Google Company..........................................................................................................................8
Recommendations for Google Company.....................................................................................................9
Conclusion.................................................................................................................................................10
Bibliography...............................................................................................................................................11
Appendix...................................................................................................................................................13

ORGANIZATIONAL BEHAVIOR 4
Organizational Behavior
Introduction
The company selected for this study is Google Inc., an American-based multinational firm
majoring in internet related products and services. Some of them include online advertising
technologies, software, search, and cloud computing. Since its incorporation in 1998, Google has
set their mission "to consolidate the whole globe’s information and make it universally
obtainable and useful." This paper serves various purposes. It demarcates various corporate
strategies employed by Google Inc. in its quest to meet its set goals and purpose. Besides, the
organization or the corporate culture of this firm will be examined in deep as well as its action
plan. Despite the tremendous success of Google, there are various pitfalls worth shading light on.
This means that there is need for some recommendations which the Company requires in order to
augment its productivity both in the short and in the long run. That will comprise the general
scope of this report. All said and done, this paper has some limitations or shortcomings which
could not be controlled. First of all, the content research was conducted within a very short
period which was not enough to research on various relevant aspect of Google Inc. Also, only
secondary sources such as peer reviewed journal articles have been used and this must have left
out other imperative information which could only be collected from primary sources such as
internal questionnaires.
Analysis of Organizational Culture in Google Company
Cameron and Quinn, (2011) defines organizational culture as the code of conduct of people in a
given organizational setting and the implications they bestow on the actions. Some of the
components of organizational culture include vision, values, norms, systems, working language,