Google Search Engine: Techniques, Popularity and Future

This presentation explores the techniques, popularity, and future of Google Search Engine. It covers the inverted indexing technique, forward indexing, and ranking. It also discusses the reasons for its popularity and accuracy. The presentation concludes that Google is the most effective search engine and is utilized by various users worldwide.

Google
Name of the Student
Name of the University

Google is the most popular organization in
the world of Internet. It was stared in the
year 1998 by Sergei Brin and Larry Page as
a specific research project for making it the
best search engine for the users [1]. There
are various searching techniques present in
Google and thus this search engine is well
accepted by all.
Introduction
Source: [1]

The most renowned product of Google is
Google Search Engine or Google Search.
There are various searching techniques in
this search engine. They are:
 Inverted Indexing Technique [3].
 Forward Indexing and Ranking
Searching Techniques
Source: [1]

 It follows a set of algorithms.
 The technique keeps every word in the
document list on the web, holding it.
 The documents that are matching are
retrieved in the next step.
 It intersects the document lists by matching
words in query [2].
 The documents are then processed by
extracting the quality signals and the query pair.
 The next step is the ranking of the documents.
Inverted Indexing
Technique

 Indexing lists all the documents from the
cyber world.
 Then the automated scripts are applied,
known as Web Crawlers for indexing technique
[1].
 The indexing bot is known as “Google Bot”
crawler.
 Then ranking is done as per preference to the
popular websites.
 These wed pages are provided with Page
Rank.
Forward Indexing and
Ranking

The reasons for popularity of Google Search
Engine are as follows:
 Being absolutely accurate regarding data.
 Extremely fast and the time is only 6
seconds per search [4].
 Easy usability
 Lack of complexity.
 Constantly updating irrespective of time.
 Extremely convenient.
Reasons for Popularity
Source: [3]

Therefore, it can be concluded that Google
is the most effective search engine that any
other search engines and thus is utilized by
various users worldwide. Almost every
answer could be found in this search engine
in an effective manner. The future of Google
search is claimed to be the most accurate of
all.
Conclusion

[1]L. Page and S. Brin, "Google", Google.com, 2018.
[Online]. Available: http://www.google.com/. [Accessed:
04-May- 2018].
[2]M. Patterson, "Google and Search Engine Market
Power", SSRN Electronic Journal, 2012.
[3]C. Biglow, "Expert Searching in the Google
Age", Journal of the Medical Library Association, vol.
106, no. 1, p. 136, 2018.
[4]G. Lippi, C. Mattiuzzi, G. Cervellin and E. Favaloro,
"Direct oral anticoagulants: analysis of worldwide use
and popularity using Google Trends", Annals of
Translational Medicine, vol. 5, no. 16, pp. 322-322,
2017.
References