Google Case Study Report

TITLE

Table of Contents
MAIN BODY...................................................................................................................................3
1) analysation of development of googles strategy with justification.........................................3
2a) critical analysation of Googles turbulent google environment and evaluation of
opportunity and threats of google company.................................................................................4
2 b)Using Porter’s Five Forces Analysis, critically evaluate the strength and attractiveness of
the industry/sector that Google is currently operating in.............................................................7
3. a) Porter’s Generic Strategies framework, for analysing competitive strategies of Google....8
b) Ansoff Matrix, assess the growth strategies adopted by Google and recommendations
make to Google’s growth strategy for the future......................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

MAIN BODY
1) analysation of development of googles strategy with justification
Strategy is refers to the company's plan for victory in competition with other competitors
and the focus is on strategies in order to gain maximum profits. Along with this, strategic
management is refers to the process that can be involved in formulating and implementing
different types of strategies.
Approaches of strategy formulation
There are different types of strategy such as incremental, deliberate and emergent
approach for strategy formulation.
Deliberate strategy- this is related to top to down approach which focus more on vision and
mission of company. There are three strategy are involved in it such as cost leadership,
differentiation and focus strategy.
Incremental approach- This approach is mainly used for link with group of decision which can
be handled incrementally and in this approach alls the decisions are can be handled individually.
Emergent approach- This is the process of identifying the foreseen outcomes by the execution
of the strategy.
In order to identify the difference it can be said that deliberate approach is use for
strategic planning that emphasizes on achieving an intended business. Ons the other hand,
emergent strategy can be incorporated unexpected outcome into future corporate plans. For
google it has been suggested it is necessary to use the deliberate approach so that it help
company tos achieve goals on the basis of visions and mission. Strength has been identified for
the chosen company on the basis of the company already targeted the market and potential
customer for increasing the value of the company.
For the development and welfare of the business, organization keep changing the facility
as per the comfortability of the individual person. It is the biggest advantages of the company as
it attract the large numbers of the customer and improve the image of the brands. Basically it
delivers the huge support in delivering the values in the different marketplace. It delivers
assistance in satisfying the large numbers of the customers and provide better experiences to
them. In order to improve the services the organization keep modifying the product and services
that allow the customers to keep buying the productivity if the company. The company deliver

the opportunity to share their views for improving the product and services in the various
marketplace
The google is one of the leading company in domestic as well as international
marketplace. The company keep increasing the business all over the world and increasing the
values of the company by satisfying the large numbers of the people in effective as well as
efficient manner. The organization is keep increasing the value of the company in different
marketplace. For the further development and dealing with the forthcoming challenges the
organization is utilizing the product development as the plans of action in the business
enterprises(Ho-Dac,2020).
Under the product development strategy the organization is launching the new variety of
the product and services in the marketplace.
For example, the company introduce google meet, googlable, chrome, google drive,
google files, google mail that is also renowned as the gmail etc. for the expansion and
development the organization is driving its focus toward the technology. In the current period
the innovation and creativity is very important as the people keep looking for something different
and unique in the marketplace.
For the development of the product and services the organization is focusing on the numbers of
the users that willing to invest their capital in the services of the company. In context to that the
organization is appraising the potential customers and collecting their reviews and feedbacks in
effective as well as efficient manner (Aikhuele, and Turan, 2018). Along with that the company
is observing the behaviour, problems and taste as well as preferences of the individual person in
order to launch the new product and services in the domestic as well an international
marketplace. With the assistance of that the organization is increasing the image of the brand.
Along with that the organization is satisfying the large numbers of the customer in effective as
well as efficient manner. Along with that he company is improving the performance of the
company and delivering the competitive advantages in the market to lead the business. basically
it motivates the organization to introduce more and more product and services to attract large
numbers of the customer toward the brand. Basically it is increasing the productivity and
profitability of the business. The goggle company keep delivering the values to the large
numbers of the people (Biazzo, and Filippini, 2021).