Strategies of Talent Management Used by Google: A Study

This presentation discusses the talent management strategies used by Google to attract and retain employees. It includes research methodology, findings from primary data, analysis of secondary data, conclusion, and recommendations.

Welcome to the presentation

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Content
Slides Name Slide number
Introduction 05
About the company 06
Aim and Objectives 07
Research methodology 08-09
Findings from primary data 10-11
Analysis of primary data 12
Analysis of secondary data 13
Conclusion 14
Recommendations 15
References 16

Strategies of talent management that are considered by best companies with the
motive of attracting and retaining employees within the organisation

INTRODUCTION
• Talent management is referred as one of the significant aspects in
every organisation because it facilitates in attracting, engaging,
developing and retaining effective workforce.
• It is the process to successfully deal with the most important
resource of the organisation that is employees.

About Google
• Google is known as an American multinational technology company
that is specialized into internet related products and services that
also include search engine, technology for online advertisement,
hardware, software and cloud computing.
• It is founded in 4 September in the year 1988 at California, United
States.

Aim and Objectives
Aim
“To study the effectiveness of
different types of talent
management strategies used within
the organisation with the motive of
attracting and retaining best
employees.” A study on Google
Objectives
• To identify the importance of talent management
strategies in improving business performance
within Google
• To determine the various talent strategies
considered by Google to attract and retain best
workforce within the workplace
• To highlight the challenges that are faced by
managers of Google while developing strategies
of talent management in the workplace

Research Methodology
Research Methodology Approach
Research philosophy Positivism
Research design Exploratory design
Research approach Deductive approach
Research strategy Survey
Data collection methods Primary and Secondary
Sample size 20 managers of Google
Data analysis Frequency distribution analysis

Gantt Chart

Findings From Primary Data
Q1) Do you think that you have appropriate knowledge about talent
management?
Frequency
a) Yes 17
b) No 3
a) Yes b) No
0
2
4
6
8
10
12
14
16
18 17
3
Frequency

Q2) What are the different kinds of talent strategies used by Google to
retain and attract employees in the organisation?
Frequency
a) Learning and training sessions 5
b) Effective package of compensations and benefits 5
c) Flexible working environment 5
d) Developmental opportunities 5
0
1
2
3
4
5
5 5 5 5
Frequency
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Q3) What are the benefits that are experienced by Google while using
strategies of talent management?
Frequency
a) High retention of employees 4
b) Positive brand image 6
c) Achievement of objectives 7
d) Positive working environment 3
a) High retention of employees
b) Positive brand image
c) Achievement of objectives
d) Positive working environment
0
1
2
3
4
5
6
7
4
6
7
3 Frequency

Analysis of Secondary data
• Learning and training sessions: Training and learning sessions are
one of the best talent strategies of Google for both existing and new
employees.
• Effective package of compensations and benefits: Google offers
great amount of compensation, rewards and benefits to employees
so that they could be retained in the organisation for longer time
period.

Conclusion
• From the above information it is concluded that talent management
strategies are very essential for increasing performance of business.
• It forms strategies and policies to retain effective workforce in the
workplace.

Recommendations
• Rowlinson Knitwear should arrange and organise learning
opportunities for their existing employees so that they could make
improvement in their skills.
• Rowlinson Knitwear should use job rotation as one of the talent
management strategies because it would help in making employees
effective and efficient in doing different operations of organisation.

References
Shet, S.V., 2020. Strategic talent management–contemporary issues in
international context. Human Resource Development International. 23(1).
pp.98-102.
Beamond, M.T., Farndale, E. and Härtel, C.E., 2020. Frames and actors:
Translating talent management strategy to Latin America. Management
and Organization Review. 16(2). pp.405-442.
Anlesinya, A., Dartey-Baah, K. and Amponsah-Tawiah, K., 2019. Strategic
talent management scholarship: a review of current foci and future
directions. Industrial and Commercial Training.