Google's motto don't be evil

Running head: ETHICAL BUSINESS MANAGEMENT
Ethical Business Management
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2ETHICAL BUSINESS MANAGEMENT
Google has recently dropped its motto don't be evil. They have changed their motto
recently and have started with the revised document. This was mainly done in order to make sure
that they can bring some of the other change ages within their company culture. However, there
have been some of the other kinds of unethical activities that are taking place in this company.
Thus it can be said that Google was perhaps trying to soften their stances on the ethical code of
conduct.
Scharks and Masuda (2016) are of the opinion that Google has mainly changed this code
of conduct because they wanted to bring about some of the other kinds of changes within their
ongoing code of conduct. They have tried their level best to provide complete respect to each and
every employee that is working with them. Don't be evil has been one of their major code of
conduct since a very long time. This has been an 18-year long code of ethics that has been
followed by their company. Cassin and Syrotinski (2017) have also agreed that they don't be an
evil code of conduct has been helping the company to deal with the respect that they have
towards their users. This ethical code of conduct was mainly being used by the company in order
to provide proper protection to their users regarding the usage of their data, access to their
personal information, focusing on the needs and the demand.
However, they realized later that they need to bring some changes within their ethical
code of conduct as they have to also do the right thing. They also used this particular code of
conduct in order to treat their employees with proper respect. However, Rappold et al (2015)
have also stated that even after using this policy the company as not being able to provide
complete respect to all their employees. There were several complaints being raised by their
employees. It is really very unfortunate to see that the employees working in such a big tech

3ETHICAL BUSINESS MANAGEMENT
giant were unhappy due to the different unethical activities that were taking place within the
company.
There were also incidences where the female employees complained that they were not
being treated properly in the company. They complained about the fact that there were
discriminations being done between them and their male partners. They were often being
misbehaved in the company and there were also many discriminations being done among them in
terms of the salary. All these reasons were really concerning the management of the company.
Thus Google decided to work over their already existing code of conduct and make sure that they
are being able to come out with something new and in a changed version.
The company brought the new and the changed version of there Don't be an evil code of
conduct. The new and the revised form are known as the Google Code of Conduct. Files et al
(2017) are of the opinion that the changed version of this code of conduct is mainly because the
company wants to make sure that they are doing everything in a proper manner. The main
motive behind making this change is because of the fact that the company wanted to implement
the highest possible standards within their company couture. This is a good approach that has
been taken by the company. Scharks and Masuda (2016) have also agreed that this approach was
mainly taken by the company in order to give a boost to the standards of their ethics. They
wanted to make sure that they are being able to carry on with their day to day business in a
proper manner.
Thus, it be can be said that adopting this approach is not a risky approach for the
company as they started it with a good intention. The main intention of the company was to