Analysis of Google's Organizational Structure and Strategies

This report provides a comprehensive analysis of Google's organizational structure, examining its evolution from its inception to its current form. It begins with an executive summary and introduction, followed by a discussion of organizational structures in general, including functional, divisional, and matrix structures. The report delves into Google's background and history, highlighting key milestones and the company's shift towards a cross-functional organizational structure with a degree of flatness. It explores the reasons behind Google's adoption of these structures, emphasizing the benefits of direct communication, efficient information flow, and adaptability to a vast and evolving work area. The report concludes by summarizing the key findings and the strategic implications of Google's organizational design.

Google's Organisational
Structure

Table of Contents
1.Executive summary...................................................................................................................3
2.Introduction...............................................................................................................................3
3. Organisation and Organisational Structure..............................................................................3
4. Google LLC background and History......................................................................................4
5. Google Adapted Structure........................................................................................................5
6. Reasons for adapting these structures......................................................................................5
7. Conclusion...............................................................................................................................6
REFERENCES................................................................................................................................7

1.Executive summary
This report consists of the various strategic approaches which are carried by the google
which is done in order to evaluate the key approaches for the development of the various
functions which can be used to evaluate the structure which are adapted by the google which can
be used to evaluate the key result which can help in the growth and development of the firm.
With the background study the happenings carried for the past helps the google in the evaluation
of the strategies which can help in evaluating the strategic approach carried out by Google.
2.Introduction
Google is a multinational, publicly traded organization built around the company's search engine.
Google works on internet analytic, cloud computing, advertising technologies and web app,
browser and operation system development organisation.
Company's rapid growth has increased a chain of products, acquisitions and partnership
with Google's core engine. It offers service for many of the sectors of the world. It act as a base
for many of the works and researches carried out there are many activities which are carried out
on the basis of the Google. Google is a parent company for many of the sub structural
organizations which are helpful for humanity(Al Saifi, 2015). Many of the operations are carried
out on the base of Chrome browser. Within the recent years there is a shift of google towards
hardware.
It is one of the most visited website in the world. Many of the services offered under
google are among top 100 most visited websites. It is one of the most visited brand of year 2017.
3. Organisation and Organisational Structure
Organisation- Organisation refers to the entity that consists of multiple people which works for
the provisions set up by the organization which aim for the development and the profit earning of
the firm. There are many types of legal organisations including corporations, governmental,
non-governmental, political, international, armed forces and charitable organisations which
either work for the welfare of people or to provide easy living facilities to the people. The work
with the objectives such as aim in mind, leader or committee making decisions, actions involved
communication and involvement of members(Creutzig and et.al., 2016).
Organisational structure- organizational structure is a system that outlines which are followed
how the organisation needs to be functioned with the aim to achieve the tasks carried out
efficiently. Organisational structure defines the flow of work needs to be carried out which can

be evaluated how the information flows within the hierarchical level of the firm. Various
decisions and decision making power is distributed among the hierarchical level of the
organisation(Sujan and Furniss, 2015).
Types of organisational structure-
Every organisation has a flow channel of information that needs to be carried out with the
information and the flow of work structure. There are mainly three types of organizational
structure which are usually followed.
Functional structure of the organization- it is set up so as each portion of the organization is
grouped according to the purpose carried out. There are many organization which are grouped
according to the various departments. ex- marketing, sales and production department. This
structure has a drawback as there are many cases where there is a lack of information shared
between various departments of the firm through which the informations are not shared as it
must be(Jiménez, Martos and Jiménez, 2015).
Divisional structure of the organization- these are used in many of the large companies which
operates on a wide geographical area and there are many sectors carrying out their functional
study which helps in the development of the firm. These divisions must be set up on the specific
needs. Benefits of this structure is it needs to be more rapidly and more specifically, each of the
divisions operate the independent ally as there is a functional characteristic which can be
operated.
Matrix Structure- These structures is a hybrid of divisional and functional structure which are
used in large multinational organisational like Pirelli, Facebook etc. there is a combination of
both functional and divisional flow of information which is carried out, this helps in easily
sharing of the information which can help in flow of information(Scott, 2017). There are many
power struggles as the organisation have a dual management. There are many cases where there
are same functional powers which creates conflicts.
4. Google LLC background and History
Googles LLC success is linked to effectiveness and organisational structure and organisational
culture in support to excellent in information. A company's organizational or corporate structure
is the arrangement of the various resources and components which are based on the overall
design of the organization. With the aim to develop a research project Google was founded. They
started with the aim to develop programming which came out to be a code of origin of search

engine. With the dissertation theme, a page has been created with the things which are
considered among the exploration of the various mathematical properties which came to be arose
as world wide web which enables understanding the structure as graphs. With the concept of
finding the problems of the web page which was the key concept of the start-up which eventually
has a rapid growth. This was named as BackRub which was carried further(Laforet, 2016).
Google was founded in September 1998 by Larry Page and Sergey Brin at Stanford
university of California. There were about 14% shares which control 56% of stockholder voting
power through super-voting stock. Google is a private held company on September 4,1998. An
initial public offering(IPO) took place on August 19, 2004. Google moved its headquarter in
Mountain View, California, named as Googleplex. In August 15, Google announced plan to
reorganize its various interest as conglomerate called Alphabet Inc. Sundar Pichai was appointed
as CEO of Google replacing Larry page who became CEO of Alphabet.
5. Google Adapted Structure
Google has a cross functional organizational structure with a considerably degree of flatness.
Flatness is a structure where the entire entity works on the matrix. The flatness is a defining
structural features which supports Google's growth. With the flatness in the organisational
structure there is an active involvement of the various processes which are carried out which can
share the information and hold a tougher hand in the development of the work. Work is shared
and workers accordingly which helps the functional activities carried out in the organisation.
There is a group of managers leaders which works accordingly which helps in the development
of the firm. Google pixel also maintains a group of the products which can help in the evaluation
of the work which supports in the flat structure. These means that employee's of google can by
pass middle management and communicate directly with higher officials which can help in the
development of the work efficiency and increase the robustness(O’Grady and Akroyd, 2016).
Functional structure adapted by the google consists of the various structures which can
help in the evaluation of various techniques which is carried by the task which is followed by the
structure of the work. It consists of the work frame which can be used to carry out the functional
task which can help in the development of the work. This is developed according to the
functions carried out and to accomplish tasks.

6. Reasons for adapting these structures
As the work-area of google is vast and they function various informations which helps in the
development of the tasks which helps in the evaluation of the tasks. Google can easily access the
work carried out in the organization which can help in the development of the works carried out
as the flat structure carried there is direct access with the higher officials which can help in the
development of the firm which can help in eliminating the middle management which can
provide access which can help in elimination of the time and the sufficient amenities which can
be fulfilled with the access of the work, there is a wise utilisation which can help in the
development of the work within sufficient range and time. Google adapts cross functional
structure which helps in the development of the work with the ease which can help in the
development of the firm(Santa, 2015). These can provide access to the workers to interact the
higher officials there is a flow of information which is shared and cross check is easily defined
which can help in the development of the Google.
7. Conclusion
With the studies carried out on the organisational structure of Google it has been evaluated about
the structure which google follows in the growth and development of the firm. Various
techniques which is carried out to create an effective flow channel which evaluates the result and
defines the functioning of Google. Background of google is evaluated to trace the techniques
which can be used to evaluate the growth and the change in the strategies which helps in the
growth and development of the organization. There is a major changes which needs to be carried
out for the development of the organization which help in the strategic planning of the Google's
organizational structure.

REFERENCES
Books and Journals
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Creutzig, F and et.al., 2016. Urban infrastructure choices structure climate solutions. Nature
Climate Change. 6(12). p.1054.
Jiménez, M.C.R., Martos, M.C.V. and Jiménez, R.M., 2015. Organisational harmony as a value
in family businesses and its influence on performance. Journal of Business
Ethics. 126(2). pp.259-272.
Laforet, S., 2016. Effects of organisational culture on organisational innovation performance in
family firms. Journal of Small Business and Enterprise Development. 23(2). pp.379-407.
O’Grady, W. and Akroyd, C., 2016. The MCS package in a non-budgeting organisation: a case
study of Mainfreight. Qualitative Research in Accounting & Management. 13(1). pp.2-
30.
Santa, M., 2015. Learning organisation review–a “good” theory perspective. The Learning
Organization. 22(5). pp.242-270.
Scott, J., 2017. Social structure. In Concepts in Action (pp. 151-171). Brill.
Sujan, M. and Furniss, D., 2015. Organisational reporting and learning systems: Innovating
inside and outside of the box. Clinical risk. 21(1). pp.7-12.