GoOrganic Business Plan for Fresh and Healthy Fruit Juices in UK

The present report is based on the business idea of initiating a business named GoOrganic within the markets of the United Kingdom. The GoOrganic will provide freshly made fruit juices to its customers which are prepared with natural and organic ingredients. It includes the start-up cost required for initiating the business and forecasts the profit and loss statement and the cash flows for next two years.

ENTERPRISE AND
ENTREPRENUERSHIP

EXECUTIVE SUMMARY
The present report is based on the business idea of initiating a business named GoOrganic
within the markets of the United Kingdom. The GoOrganic will provide freshly made fruit juices
to its customers which are prepared with natural and organic ingredients. it does not us sugar,
additives and preservatives and plans to promote the use of organic food and healthy diets within
the people. It includes the start-up cost required for initiating the business and forecasts the
profit and loss statement and the cash flows for next two years.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Proposed Future Business............................................................................................................4
Customers....................................................................................................................................4
Competitors..................................................................................................................................5
Skill analysis................................................................................................................................5
Projected Profit and Loss Statement............................................................................................5
Projected cash flow forecast........................................................................................................6
Finding, evaluating and selecting suitable sources of funding to grow the business opportunity
.....................................................................................................................................................7
Obtaining resources and break down of start-up cost..................................................................7
Type of organization and management information system for controlling the business...........8
Vision for business idea...............................................................................................................8
RECOMMENDATIONS.............................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
A business plan is document which provides a structure of the aims, objectives, goals
with respect to a company. The present report is based on the business plan of GoOrganic that
will provide its customer with organic products and fresh fruit juices. The present report includes
a deep analysis of the presented business plan.
MAIN BODY
Proposed Future Business
GoOrganic will be business brand that promotes the use of highly organic and healthy
food products within the market. The products offered by the GoOrganic will include fresh and
healthy fruit juices and organic products within the market of United Kingdom. The main
objective of GoOrganic is to provide its customers with fresh fruit juices at highly affordable
prices and become a market leader within the fruit juice industry (Souza, A., and et.al 2020).
The GoOrganic will not only sell fruit juices but will try to sell fruit smoothies that are healthy
and looks and tastes delicious in order to attract the customers towards the brand. The GoOrganic
will implement the use of trademark as an intellectual property right which will help the
GoOrganic in distinguishing its products from other brands.
Customers
The GoOrganic will be B2C brand, that means a brand that sells its products to the
consumers within the market. Mainly, the business will target those consumers which are highly
health conscious and focused towards implementing the use of healthy dietary intake within their
daily lives. Since, the GoOrganics aims to provide the products at reasonable prices, it will target
consumers from upper middle class income groups within United Kingdom (Jukova, and et.al
2019). The USP of the products offered by GoOrganic will be that it makes uses organic
ingredients and do not use any kinds of essence or additives within the juices. Also, it does not
include the use of sugar. They aim to provide the products which naturally tastes delicious are
freshly made. In today's world, the health conscious people wants to inculcate a lifestyle within
themselves that involves healthy intake. Similarly, the products of GoOrganic will provide the
customer with tasty and fresh juices that are full of nutrients, helps them boosting their fitness
level, and comes with a number of options so that the consumers do not get bored with
consuming it on a regular basis.

Competitors
It has been determined that the major competitor of GoOrganic in United Kingdom is the
Simpson Manufacturing Co. Inc. It has been determined that the Simpson Manufacturing Co.
Inc. earned a profit of around $ 126633 in the year 2018 and in the year 2019, it was recorded to
be $ 133982 and in the year 2020, it marked a profit of around $ 187000. The customers within
this industry will make a purchase of the products from GoOrganic instead of buying from its
competitors such as Simpson’s Manufacturing Co. Inc. as the GoOrganic provides the customers
with products that are highly healthy, fresh and made from natural and organic ingredients. It
does not involve any kind of added preservatives and sugar. This will help the company in
engaging the customers towards the products of GoOrganic.
Skill analysis
I have certain skills which can be used by me in order to take business idea forward. The
existing skills include a brief understanding of the economics, preparation of the financial
statements, determining the feasibility of the business idea, the ability analyse the financial data
as well as the data relating to the market and the ability to negotiate with the suppliers. These
skills will help me to take my business idea forward and planning on how to introduce the idea
into the market (Han, and Kang, 2020). The understanding of the financial information will help
in determining the cost required for the purpose of initiating the business within the market.
However, the existing skills are not enough, I will need to develop a range of skills in order to
succeed and implement the plan. This involves the raising of funds and find the sponsors for the
business, development of business management skills, the ability to recruit and hire employees
within the management and formulate a team initially which could help me to take the plan
forward. For the purpose of filling the gap, I will need to take trainings with respect to
development of these skills and hire people within my team that are efficient in these skills.
Projected Profit and Loss Statement
Particulars 2023 (Pounds) 2024 ( Pounds)
Revenue 25*10000 units = 250000 30*25000 units = 7,50,000
Cost of goods sold 15*10000 units = 150000 18*25000 units = 4,50,000
Gross profit 1,00,000 3,00,000
Marketing and promotion 10,000 15,000
General administration 8,000 12000

expenses
Trademark 5000 5000
Rent of property 5000 10000
Operating income 72,000 2,58,000
Interest 5000 7000
Profit before tax 67,000 2,51,000
Tax 4000 6000
Profit after tax 63000 2,45,000
Projected cash flow forecast
Particulars 2023 2024
Cash inflow
Cash sales 1,35,000 6,90,000
Loans taken 1,25,000 2,00,000
Interest received on
investments
30,000 50,000
Total cash inflow 2,90,000 9,40,000
Cash outflow
Rent 5000 10000
Taxes 4000 6000
Interest on loans 5000 7000
Purchase of material 100000 250000
Trademark 5000 5000
Marketing and promotion 10,000 15000
Others 20000 40000
Total cash outflow 1,19,000 3,33,000
Net cash flow 1,71,000 6,07,000
Break even revenue = Operating expenses/ Gross margin
For 2023 = 28000/0.4
= 11,200

For 2024 = 43000/0.4
= 17,200
Finding, evaluating and selecting suitable sources of funding to grow the business opportunity
There are several sources of finances through which the GoOrganic can raise funds in
order to set up its business successfully within the market. However, it has been determined that,
some sources are best suited for the GoOrganic in order to introduce the business to the market,
they are explained below:
Commercial loans
One of the best option for raising funds is taking loans for the purpose of carrying out a
business (Finch, 2019). The bank and financial institutions do charge a specific rate of interest on
the loan taken by an organization, but they do not interfere in the operations of a business as to
how is it running, what is the profit and all other details relating to the business. Moreover, the
interest rate charged by the banks are quite reasonable and therefore, it is best suitable for a
business like GoOrganic.
Venture Capital
Even though, the best suited option is to raise funds by way of bank loans but the banks
do not pass the whole amount that is required by an organization for the purpose of setting a
business. Therefore, another option in order raise funds is taking help from the venture
capitalists. Venture capitalists are a kind of finances who are eager to invest their funds into start
up plans that have huge potential to grow within the market. So, the GoOrganic will present the
business idea to the venture capitalists and try to convince them to invest their funds within the
business and help the company in growing within the markets of United Kingdom.
Business angels
Business angels are similar to the venture capitalists. But the business angels also help
the start up in guiding them with their existing experience and help the enterprise to flourish
within the market (McKeever, 2018). The GoOrganic will present the idea with several business
angels, if the business angels will like the presented idea, they will support the GoOrganic with
initial investment amount and guiding them with their present experience.
Obtaining resources and break down of start-up cost
Particulars Amount
Rent 5000

Marketing and promotion 10,000
Equipment 10,000
Hiring professionals 20,000
Inventory 1,00,000
Trademark 5000
Bank loan 1,25,000
Cash 50,000
Total cost 3,250000
Type of organization and management information system for controlling the business
The GoOrganic will implement the use of hierarchical organization structure within their
organization. It one of the most common type of organizational structure which is used by the
organizations (Fichter, and Tiemann, 2020). It follows a structure in which each and every
information is passed on through a hierarchy. The information flows from senior level
management employees to the middle level employees and the lower level management
employees. Similarly, if an employee is facing any kind of issue within the organization, he/she
will have to follow the chain of command and then reach to the top-level of management. This
organizational structure helps in maintaining the level of authority and responsibility within the
GoOrganic and maintain a level of decorum within the company.
The GoOrganic will make use of some management information systems in order to
control various types of information within the company. The GoOrganic will implement the use
of management reporting system in order to keep an eye on the finances and operations of the
company. It will also make use of inventory control system in order to manage the inventory of
the company.
Vision for business idea
The GoOrganic plans to become a market leader within the fruit and vegetable juice
industry by providing the customers with fresh, tasty and healthy fruit juices which does not
include and kind of additives, preservatives and sugar. They naturally taste delicious and are
made from the extracts of fresh fruits which are grown organically (Candraningrat, 2019). And,
the GoOrganic will aim to provide its product to the customers at highly affordable price.
Though, there is competition within the industry, but by offering such fresh and healthy

products, GoOrganic aims to cater to the needs to the consumers and promotes and enhances
their health. This will help the company in engaging the target audience and increasing the
customers of the company in the coming years.
RECOMMENDATIONS
It has been analyzed that the initial start up cost is higher the amount of profit made in the first
year, therefore, the GoOrganic must take steps in order to improve its profitability, they are:
 The GoOrganic needs to works on their marketing strategies in order to increase the
customer engagement towards the brand. They should make use email marketing as well
as content marketing as this will help the company in adding a personalised touch to the
mail sent to customers and attract them towards the company.
 Also, the GoOrganic should try reduce their cost associated with initial start up in order
to enhance their profitability.
CONCLUSION
From the above report, it can be concluded that GoOrganic is a business idea that
promotes the health of the consumers. It offers the products at reasonable prices and aims to
fulfil the needs of the customers. The present study includes also include the forecasted cash
flows for next two years and the profit and loss statement of the company.

REFERENCES
Books and journals
Candraningrat, C., 2019. Business Plan" a Simple Strategy To Grow A Remarkable Business".
Fichter, K. and Tiemann, I., 2020. Impacts of promoting sustainable entrepreneurship in generic
business plan competitions. Journal of Cleaner Production, 267, p.122076.
Finch, B., 2019. How to Write a Business Plan: Win Backing and Support for Your Ideas and
Ventures (Vol. 158). Kogan Page Publishers.
Han, S. and Kang, E., 2020. The marketing strategy to stimulate customer's interest in art-gallery
business plan. The Journal of Distribution Science, 18(8), pp.47-54.
Jukova, E.E., and et.al 2019. Planning a new business: typical mistakes of a business plan in the
service sector. Journal of Environmental Management & Tourism, 10(3 (34)), pp.441-
447.
McKeever, M.P., 2018. How to write a business plan. Nolo.
Souza, A., and et.al 2020. Business plan analysis using multi-index methodology: Expectations
of return and perceived risks. SAGE Open, 10(1), p.2158244019900171.
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