Core Concepts of Marketing and Selling Methods

A core concept of marketing  is one which has a very clear-cut, definite, widely acceptable, relevant, and verifiable to understand the very process of marketing that directs the flow of goods and services from producers to consumers. It is necessary for auditors to refrain from taking part in these kinds of scams for this reason. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.