A Comparative Analysis of Marketing and Features for Action Cameras

This report provides a comparative analysis of four prominent camera brands: GoPro, Sony, Insta360, and DJI. It examines their marketing strategies, product features, and target audiences. GoPro is highlighted for its innovative approach to action cameras, including its focus on accessories, mobile apps, and cloud storage. Sony's Action Cam emphasizes capturing action-packed moments with features like high-speed REC and SteadyShot. Insta360 is recognized as a leader in 360-degree cameras, with models like the ONE X and Titan, catering to diverse user needs. DJI is presented as a leading manufacturer of aerial photography and videography equipment, with products like the OSMO and Mavic series. The report references each brand's online resources and discusses the unique selling points and benefits of each camera type, providing a comprehensive overview of the action camera market.

GoPro
GoPro is considered as an innovator in
marketing sector. We have done this by
considering the different factors such as
 GoPro focuses on manufacturing action
cameras and also develops own mobile
apps and video editing software.
 MAX is world’s most versatile camera.
 GoPro Plus camera has awesome edits
and different accessories to nail the
shot.
 GoPro Plus camera provides unlimited
cloud storage and also damaged camera
replacement.
 GoPro programs are: GoPro tradeup,
GoPro awards, student discount,
affiliate program and also GoPro plus.
 Best services offered by the company.
 Bonus SD card with every camera.
 Free 2 day shipping and returns
( GoPro, 2019).
Sony action camera
Sony is one of the renowned brands as it
emphasizes on the concept related to “Prove
Yourself”. Celebrate your passion linked with
sports, arts, nature and more helps to prove
yourself. We introduced action Cam shoots
stunning POV movies which assist in capturing
the best action. Action Cam also provides
matchless cameras, accessories and POV
movies which can also be shared. There are
different benefits of Action Cam through which
one can shoot with style. The benefits are high
speed REC, Steady shot and also water scene
selection.
The camera is available for
 FDR-X3000 and FDR-X1000V.
 Colours and features can vary as per
the model and country.
 The availability of the service is also
related with the region.
 3840x2160 pixels (Sony,2019).
Use the camera to create better memories.
Insta360
Established in 2014 and it is the world leader in
360- degree cameras. Insta360 empowers the
individuals to share their experiences freely. If
comparison is made with GoPro MAX, it can be
said that Insta360 ONE is considered as the
easiest to use and versatile 360 cameras.
Insta360 Nano S can turn the iPhone into the
360 degree camera and now ONE X Bundle is
available at Apple. The Insta360 Pro 2 also
emphasized on “Better from every angle” and
Insta360 TITAN is built for cinematic VR.
 Insta360 cameras also empower the
creators in more than 100 countries such
as in New Zealand, Australia and
Argentina.
 Insta360 offers innovative cameras that
assist individuals to capture and share
their lives.
 Insta360 Titan is considered as the
world’s smallest stabilized camera and
Insta360 GO has made its debut (Insta
360, 2019).
Insta360 emphasizes on “Capturing the best
memories of individuals with their loved
ones”.
DJI
DJI is known as world’s leading manufacturer
of commercial unmanned aerial vehicles for
aerial photography and videography. The tagline
is “Future of possible”, which simply states that
in future everything is possible. The different
products are:
 OSMO Pocket “Life is Big”.
 OSMO ACTION “Unleash your other
side”.
 Mavic 2 “See the bigger picture”.
The features are unique and also useful for the
individuals. The memories can be collected with
the vehicles for aerial photography and
videography ( DJI, 2019).

References
DJI., 2019.Mavic 2.[Online].Available at: https://www.dji.com/ [Accessed on: 27 December
2019].
GoPro., 2019.World’s versatile camera.[Online].Available at: https://gopro.com/en/us/.
[Accessed on: 27 December 2019].
Insta360., 2019.About us.[Online].Available at: https://www.insta360.com/about [Accessed
on: 27 December 2019].
Sony., 2019. Prove yourself .[Online].Available at:
https://www.sony.com.my/electronics/action-camera [Accessed on: 27 December 2019].