Corporate Social Responsibility: Evaluation and Review of Gourmet Bean Cafe

This report evaluates and reviews the corporate social responsibility policies of Gourmet Bean Cafe. It discusses the benefits of CSR and comparative analysis against organizational goals. It also provides recommendations for changes in the implementation plan.

BSBMGT624 Develop
and implement
corporate social
responsibility
ASSESSMENT TASK
3 Evaluate and review

Table of Contents
INTRODUCTION...........................................................................................................................1
Gourmet Bean Café CSR Policy......................................................................................................1
Evaluate the benefits of the CSR and make a comparative analysis against the organizational
goals.................................................................................................................................................2
Recommendations related to any changes required in the implementation plan.............................3
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................6

INTRODUCTION
Corporate social responsibility is referred to the concept of management in which the
organizations integrates the environmental and social factors or concerns in their basic business
functioning along with the interaction with their external and internal stakeholders. It is
considered as the form of private self regulation formulated by the business on an international
basis which has a target to contribute in the environmental and philanthropic along with the
ethical and economic responsibility by simply engaging and supporting volunteering practices.
There are some of the examples of corporate social responsibility such as reducing the carbon
footprint and engagement in charity work along with the purchasing the fair trade products and
investing in environmentally conscious business which is followed by getting involved in the
volunteer work and improving labour policies (Advantage, 2020). The following discussion is
based on the organization that is the Gourmet Bean which is a coffee chain headquartered in
Australia and established in 2015. it provides the products and services like coffee and breakfast
along with the lunch for the people who are busy and health conscious Sydney demographic. It
also operates in Canberra and Sydney along with the Melbourne and Gold Coast. It follows the
core values such as quality and innovation along with the integrity and respect along with the
honesty and reliability. Organizational goals of Gourmet Bean Cafe are to increase the market
share by 8% and to increase the brand image as a sustainable and responsible brand by reducing
the carbon footprint and also to increase the employee satisfaction by 5%. Company has the
current policies related to human resource practices such as Equal Employment Opportunities
Policy and Anti-harassment Policy along with the Maternity, Paternity, Adoption and Parental
Leave policy and Workplace Harassment and Bullying policy. The below report contains the
information about gourmet bean café CSR policy, benefits of the CSR and comparative analysis
against the organizational goals and recommendations related to any changes required in the
implementation plan with proper conclusion.
Gourmet Bean Café CSR Policy
Gourmet Bean Cafe has implemented various corporate social responsibility by observing
the existing one and formulating the new one accordingly. Talking about the existing policies in
the cafe that they were following are related to the human resources policies in terms of CSR. Such
as equal employment opportunities policy and anti-harassment policy along with the maternity,
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paternity, adoption and parental leave policy and workplace harassment and bullying policy. After
observation by the company that new policies are mandatory for the effective solutions for the
CSR then they have develops some goals to follow. Such as to increase the market share by 8%
and to increase the brand image as a sustainable and responsible brand by reducing the carbon
footprint and also to increase the employee satisfaction by 5% (Latif, Sajjad, Bashir and
Sahibzada, 2020). Accordingly to goals, new policies are framed by the organizations by
examining some of the data gathered. Such as the suggestions from 278 customers and 35
employees along with the 170 social media respondents was collected. Other information
collected, for example, electricity use has decreased by 8%, traditional dairy milk consumption has
reduced by 10%, oat milk and soy milk has promoted in their consumption by 8%. Moreover,
company has initiated and displayed on the local news and also on social media. This has
resulted in wider reach of approximately 80000 customers in Australia. Other data acquired are
such that the market share and customer satisfaction reviews has gone up by 3% and 9.2%.
Furthermore, there are local suppliers for the bio degradable cups which has shortlisted for every
city. Additionally, there are the coffee sales data gathered for various regions such as in Sydney it
is +4%, in Canberra it is 2.2%, in Melbourne it is +1% and in Gold Coast it is +5% (Cazeri,
Anholon, da Silva and de Santa-Eulalia, 2018). Therefore, the corporate social responsibility
which is formulated is associated with different domains and also has proved efficient in nature.
Such as the company has developed the CSR in the areas of human rights practices and labour
practices along with the environmental practices and fair trading practices which is followed by
the consumer relations practices and community involvement and also the development practices.
These are the domains which has been concentrated in order to plan and implement the practices of
CSR. Cafe has followed some steps such as by simply initially defining the concept, then
understanding the benefits of CSR, getting project approval, setting project goals, running a current
CSR analysis, researching CSR initiatives, launching CSR campaign and managing the entire
program to success (Khan, Ali, Olya and Khan, 2018).
Evaluate the benefits of the CSR and make a comparative analysis against the
organizational goals
There are several benefits of corporate social responsibility to the Gourmet Bean Café.
Increment in employee engagement is one of the benefit to the cafe. This is because the overall
procedure of implementing the CSR practices requires the entire team to get involved which has
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resulted in the proper engagement of employees in decision making and new ideas development.
Improvement in bottom line financials is an another benefit to the cafe. This is because CSR
implemented by cafe is within the budget and therefore it has saved the lot of funds which can be
invested in the development areas of cafe. Supports local and global communities is also one of the
benefit to the cafe. This is because CSR practices is majorly for the society and environment which
ultimately benefits the local and global society (Faller and zu Knyphausen-Aufseß, 2018).
Increment in investment opportunities is also an another benefit to the cafe. This is because CSR
practices renders different opportunities to showcase their activities in the market place which
opens the door of investments. Presentation of press opportunities is one of the benefit to the cafe.
This is because now a days there are a large involvement of press in presenting the CSR practices
of the organizations which helps the cafe to property interact with the target customers while
displaying the activities for the same. Increment in customer retention and loyalty is an another
benefit to the cafe. This is because cafe has gained the long term relationship with the customers
and loyalty towards the brand as well while implementing the CSR activities (Shahzad, Qu, Ur
Rehman and Abbas, 2020). Improvement of employer branding is also one of the benefit to the
cafe. This is because employees communication flow and participation in the activities of CSR
helps the cafe in employer branding in the market place with good reputation. Results in minimal
wastage is one of the benefit to the cafe. This is because CSR practices supports the cafe in
bringing the next level efficient methods of saving time and cost along with the energy without any
wastage and optimum utilization of resources as well. Enhances image in the market place is also
one of the benefit to the cafe. This is because by showcasing the CSR practices in the public, it
helps the cafe to gain the brand image which is the most valuable asset and it supports in building
up the strength of the cafe. Boost sales and revenue generations is also an another benefit to the
cafe. This is because customers attract towards the brand who have good practices regarding CSR
activities and it leads to the improved number of sales and revenue generations (Igwe, Icha-Ituma
and Madichie 2018).
Recommendations related to any changes required in the implementation plan
It is recommended that the cafe must use the model of corporate social responsibility
named as the Carrol's Pyramid. This is the model which helps to implement the CSR practices in
terms of social and ethical along with the legal and economic responsibilities in which the business
operations can be more effective and efficient. Social responsibilities includes that business must
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give back to the society and also to improve the life quality within the community. Ethical
responsibilities includes the morality and fairness of the business which avoids causing harm.
Legal responsibilities includes that the business must obey all the rules, laws and regulations of
CSR either internationally or on the national basis as well (Epstein, Elkington and Herman, 2018).
Economic responsibilities includes that the business is accountable for being profitable. This is the
investment in the society by providing job opportunities and also to support the local firms along
with the partnering with non profit organizations. It is suggested that the cafe must promote healthy
and inclusive workplace cultures by designing goals with measurable impacts. It is also
recommended that the cafe must align the community impact goals with the practices of the
business. It also includes the soliciting feedback and improving engagement in order to maximise
the value of the stakeholders. Cafe must implement its own program of social corporate
responsibility which should be related to the social or environment benefits. For example, just like
Xerox has developed the community involvement program, TOMS shoes has developed the one
for one campaign, Levi Strauss has developed the workers well being, LEGO has developed the
build to change and LinkedIn has developed the In day program (Moon and Parc, 2019). Cafe
must get involved with local communities by volunteering initiative and going green for the same.
It is important for the cafe to use the alternative transport methods and support the development of
employees. It is crucial to implement with fidelity by building the talented team and using the
internal as well as the external benchmarking procedures. Cafe must focus on the sustainability as a
central goal. Moreover, celebration of achievement and sharing knowledge is equally significant. It
is also suggested that cafe must localise their efforts by involving all the levels of organization and
also encouraging the participation via understanding the financial implications. Cafe must
showcase the activities with the help of media and team sites along with the generation of leads
and many more as per the budget requirements of the cafe (Amoako, 2019).
CONCLUSION
It is concluded that corporate social responsibility is an important concept to learn and
study so that its applications can be applied in the real world organizations. This is because CSR
is considered is one of the most important and major activity which is highly mandatory for the
organizations to follow in order to be sustainable in nature by following the proper ethics and
legislations as well. It mainly benefits the organization in improving its brand image and
reputation along with the goodwill in the market place. Therefore, it is highly essential to plan
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for the formulation of corporate social responsibility along with the implementation and
reviewing of it so that the organization can fulfil the basics as well as the in depth requirement of
being sustainable in nature in terms of environment and human factors as well. The above
information says that it is important to analyse the current as well as the new policies of social
corporate responsibility as per the case study given. It is essential to examine the benefits of the
CSR and comparative analysis against the organizational goals and it is necessary and significant
to determine and make the recommendations related to any changes required in the implementation
plan. Hence, this report covers all such areas in order to better understand the conception of
corporate social responsibility. Moreover, corporate social responsibility is considered more than
just a business trend. Many businesses adopt the practices of corporate social responsibilities. This
is because they want to stay relevant to the new rivalries and also to contribute in helping the
people who are in need across the world. The reason being is that it supports in increasing the own
revenue of the organizations and also gets the benefits from embracing the corporate social
responsibilities.
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References:
Books and Journals
Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing
Strategies in Transitioning and Emerging Economies, 65.
Amoako, G.K., 2019. A conceptual framework: Corporate environmental management activities
and sustainable competitive advantage. Management of Environmental Quality: An
International Journal.
Cazeri, G.T., Anholon, R., da Silva, D. and de Santa-Eulalia, L.A., 2018. An assessment of the
integration between corporate social responsibility practices and management systems in
Brazil aiming at sustainability in enterprises. Journal of cleaner production, 182, pp.746-
754.
Epstein, M.J., Elkington, J. and Herman, B., 2018. Making sustainability work: Best practices in
managing and measuring corporate social, environmental and economic impacts.
Routledge.
Faller, C.M. and zu Knyphausen-Aufseß, D., 2018. Does equity ownership matter for corporate
social responsibility? A literature review of theories and recent empirical findings. Journal
of Business Ethics, 150(1), pp.15-40.
Igwe, P.A., Icha-Ituma, A. and Madichie, N.O., 2018. The evaluation of CSR and social value
practices among uk commercial and social enterprises. Entrepreneurial Business and
Economics Review, 6(1), pp.37-52.
Khan, H.U.R., Ali, M., Olya, H.G. and Khan, Z.R., 2018. Transformational leadership, corporate
social responsibility, organizational innovation, and organizational performance:
Symmetrical and asymmetrical analytical approaches. Corporate Social Responsibility and
Environmental Management, 25(6), pp.1270-1283.
Latif, K.F., Sajjad, A., Bashir, R. and Sahibzada, U.F., 2020. Revisiting the relationship between
corporate social responsibility and organizational performance: The mediating role of team
outcomes. Corporate Social Responsibility and Environmental Management, 27(4),
pp.1630-1641.
Moon, H.C. and Parc, J., 2019. Shifting corporate social responsibility to corporate social
opportunity through creating shared value. Strategic change, 28(2), pp.115-122.
Shahzad, M., Qu, Y., Ur Rehman, S. and Abbas, J., 2020. Impact of knowledge absorptive
capacity on corporate sustainability with mediating role of CSR: Analysis from the Asian
context. Journal of Environmental Planning and Management, 63(2), pp.148-174.
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