Corporate Collapse: Case Study of Dick Smith Retail Store
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This case study discusses the reasons and responsible persons for the collapse of Dick Smith Retail Store, along with the legal, ethical, and governance issues arising from the collapse. It also explores the impact of the collapse on organizational stakeholders and provides recommendations to avoid such situations.
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Table of Contents Executive Summary.........................................................................................................................3 Introduction......................................................................................................................................4 Corporate Collapse; Dick Smith Retail Store..................................................................................4 Reasons and responsible person for collapse of Dick Smith Retail Store...................................4 Legal, ethical and governance issue arising from collapse of Dick Smith Retail Store..............6 Impact of the corporate collapse for organizational stakeholders and the company...................8 The manner by which company director can be avoided this situation.......................................9 Conclusion.......................................................................................................................................9 Recommendations..........................................................................................................................10 References......................................................................................................................................11
EXECUTIVE SUMMARY Corporate Collapse typically consists of the bankruptcy or the insolvency of significant business enterprises.Thepresentreportcontainsadiscussionaboutthecorporatecollapseofan Australian company named Dick Smith. It was known to be one of the large electronic retailers in Australia. The company has failed due to some internal and external elements. It is essential to know the reason behind the collapse in order to find some strategies and planning by which business can be revived again.In the given study, poor strategies, unprivileged leadership policy, management system, wrongful done by the management and some others are the factors, by which the company suffered from collapse. By considering the relevant facts of the corporate collapse of Dick Smith Retail Store, it has been identified that the role of the directors, as well as key managerial personnel, is very important for the performance of the company.
INTRODUCTION The present report contains a discussion about the corporate collapse of an Australian company named Dick Smith. The present study shows the real aspect regarding the closure of the company by evaluating its financial conditions. This study evaluates the legal, ethical and governance issues arises due to the corporate collapse of Dick Smith. Moreover, the report also evaluates the impact of the collapse of Dick Smith on stakeholders.By considering the reasons for the collapse, the recommendations also provided by which the situation of collapse could be avoided by the company. CORPORATE COLLAPSE: CASE STUDY OF DICK SMITH RETAIL STORE Reasons and responsible person for the collapse of Dick Smith Retail Store The reasons behind the collapse of Dick Smith are given below – Change in Market Scenario Since the electronic market is highly competitive; it leads to a change in demand by consumers. Dick Smith did not stimulate the demand by consumers and unable to cope up with the competitive environment. Reduction in market shares and sales Revenue growth of the company is based on the growth of the store. Since the demand for product reduced in the market, therefore the sales of the company reduced(Pearce, 2015). Significant cost store network The company has several store networks, which are significant in size, as compared with its competitors. Therefore, the maintenance of the large store requires higher cost, with substantial dependence on a fast-moving computer product market. The very quick expansion plan
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The company implements its expansion plans in a very quick manner, which requires the financial obligations, utilization of all cash resources, obligations of suppliers, and loans/ borrowings from the banks(Kraakman &Hansmann, 2017). Inventory management system The inventory management system of Dick Smith was not proper. The management of inventory in the company was not in accordance with the demand by consumers. Therefore, the company has a significant level of inactive and obsolete inventory, requiring substantial write dawn. Low-profit margin The company did not handle the cash pressure because of the low-profit-margin on the sale of products. High finance cost The company was not able to obtain the positive credit term and conditions on the stock level, stores, and product mix. Along with the above aspect and poor leadership, poor planning and the breach of trust leads to the Collapse of Dick Smith. The director of the company is the person who takes all decision for considering the business activity. It is the responsibility of the director to act in the best interest of the shareholders and the company(Rossouw &Styan, 2019). They should make proper planning, policies, and strategies for improvement in the performance of the company. In the given case, it has been noticed that the company was not able to face the competitive environment. Therefore the sales of product reduced and which is the reason behind the corporate collapse. By considering this aspect, it has been identified that directors of the company did not make the strategies for improvising their sales level. Further, the inventory management system also not proper. Therefore the company suffered from major losses. All the relevant aspect suggests the director of the company was responsible for the collapse of Dick Smith Retail Store. Further, the chief executor officer also plays an important role in the major decision of the company. In the given case, chief executive officer of the Dick Smith was Nick Abboud, in April
2015. It has been identified that a company focused on debt facilities with banks organized by management, which are not approved by the board. There is a significant rise in the level of inventory, which did not deal with the management of the company(Hodge, 2019). Further, the quality of inventory management was poor. Therefore, the above aspect assists the chief executive officer was incompetence in performing the duty in a systematic manner. Thus, he was also responsible for the collapse of Dick Smith Retail Store. In addition with the above aspect, as per the accounting policy of the company, the company shows the rebate as profit in the financial statement. For the inflated profits, the company was deliberately buying the product from its supplier in a significant quantity, so that it can show higher profits in the books.Therefore, the director and manager of the company have been responsiblefor inflating earnings by booking the profit from rebates and concealing poor retail sales with minimum profit on commercial sales. In the financial year 2014-15, the company has reported its earnings before interest, tax, depreciation was $ 72 Million, however, if the rebate and subsidies not included in the calculation of profit, then it turns into the loss of $ 119 million before interest, tax, depreciation loss. Therefore, it can be drawn that, the result of the accounting treatment of rebate is the part of the collapse of Dick Smith. It also creates a significant doubt in the accounting profession(Schwarcz, 2016). It is the obligation of the accountant to act in the public interest, and it is there for a good cause(Du Plessis, 2016). Therefore, by considering the fair means the accountant also responsible for the collapse. Legal, ethical and governance issue arising from the collapse of Dick Smith Retail Store During the disappointing sales record and generation of cash, the investor of the company suffered from significant loss, due to financial disaster. Although the financial result of the company was not expected, as in the earlier annual report published by the company on the Australian Securities Exchange, shows the good financial position of the company(Guiso, Sapienza &Zingales, 2015)it has been identified that, when the company sold to Anchorage capital investor in the year 2013, they misrepresent the true and actual value and the financial conditionofthecompanyatthetimeoflistingthecompanyontheAustralian SecuritiesExchange. Since then, ethical issues from the Dick Smith Retail Store has been faced by the anchorage capital partners.
The Woolworth sold Dick Smith to the anchorage capital partners in the year 2012 for a price of $ 94 Million. However, just after a year, the private equity floated the business moment five time of that amount. At the time of restructuring of the business, the company was writing down the asset, which includes a significant amount of inventory, after selling the asset at a discounted price. By this, the company reflects the inflated earning in the financial statement(Pargendler, 2016). Since the shifting the private company into the public company through issuing shares to the public is a comprehensive process, and therefore the anchorage investor is bound to show the actual value before the investors(Hannibal & Ono, 2017). Before the initiation of the process, theanchoragecapitalpartnermusttakeintoaccounttheexistingfinancialpositionand simultaneous capability during purchasing ownership of the business from Woolworth. However, the company by getting the assistance of anchorage capital partner made $ 550 million after listing the stock on Australian stock exchange, which reflects about the immoral, unethical, and dishonest part of the business. As a result of this, changing the position from Dick Smith from $ 20 million to $ 520 million raised an ethical dilemma. The anchorage investor did not write down the inventory because it presents the loss, which would represent in the financialstatementsof the organisation. Therefore, it has been drawn the anchorage capital partners followed the deliberate unethical practice, which leads to the governance and ethical issues to the company(Miglani, Ahmed & Henry, 2015). Moreover, at the time of listing stock at the stock exchange, they misrepresent the actual value and performance of Dick Smith, which influence the decision of investors. Further, the ownership of the company also changed several times, which shows that the company did not follow substantial corporate governance(Heracleous &Werres, 2016). By considering the above facts, several legal, governance and ethical issues raised from the collapse of Dick Smith Retail store. Apart from the above, ethical and governance issues also faced by the directors and senior executives of Dick Smith. They have been criticized about how the profit of a company can be significantly varied just after one year from the purchase by anchorage capital partners. Further, it is the duty of the director to make the proper strategies and planning for the improvement of the financial performance of the company(Heemskerk, Fennema & Carroll, 2016). However, the
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directors of Dick Smith overlooked the business of the company. They did not do any planning regarding the enhancement of business. Moreover, according to the corporation act 2001, and guidelines prescribed in the Australian stock market, every listed company should present the true and fair disclosures and maintain the significant standard of integrity at the time of sharing the information with authority, so that shareholders can get to know about the true and fair picture of the company(Ahmed &Ndayisaba, 2016). Since the company has failed to follow the above guidelines; therefore the company faced the legal issues from this. Further, due to the closure of the company 3300 employee lost their job, it is regarded as unethical behaviour of the company.Besides this, the corporation act also defined various roles and responsibilities of senior executives towards the stakeholders of the company, which are not followed by the executives of Dick Smith. They failed to create the value towards the shareholders and investors of the company. Moreover, by representing the inflated profits in the stock exchange, the authorities of Dick Smith failed on the basis of ethics and represented the lack of contribution in achieving the true value creation. Impact of the corporate collapse for organizational stakeholders and the company The operations of the company create a significant impact not only on the shareholders of the company, but it also makes an impact on stakeholders of the company. Stakeholders are a group of people, which consist of community, consumers, employees, the association of business. Corporate collapse leads to a significant adverse impact on the stakeholders of Dick Smith. The investors of the company lose a large amount of money invested in the company. Further, the company may not be able to pay the full amount of creditors for goods and services(Bansal & Song, 2017). Along with this, Dick Smith has 3300 employees, and today all of them are sick with worry. The suppliers of the company also lose their business. A gift card of the Dick Smith are now worthless, and that has probably ruined Christmas presents for many families. The shareholders of the company also significantly impacted by the collapse of Dick Smith. Thus they initiated a class action lawsuit and claimed that the company did not present the true and fair position regarding the financial performance. Therefore they mislead investors though falsified statements. It was claimed by the shareholders that they invest in the company on the basis of the annual report, which contains about the forecasting of good profit(Yamada, 2018).
However, the profit was not real; it is due to the wrong accounting policy of the company. Therefore, it leads to the loss to shareholders. Further, Dick Smith was considered one of the leading retail storesin Australia. The company has closed around 363 retail stores across New Zealand and Australia. Therefore the closure of the company leads to economic loss to the government of the country. The company has suffered from loss, due to its closure. The company was sold by Woolworth to private equity firm Anchorage capital partner. At the time of buying the company, the Anchorage capital partner was expected to make an additional investment in the company and guarantees. Their intention was to keep all store and expansion of the retail network. However, just after one year,Anchorage registered the company on the ASX at the introductory price of AU$2.20 per share, having a corporate valuation of AU$520 million. The manner by which company director can be avoided in this situation A director is an individual who is authorized and responsible for directing, controlling, and managing the activities of the company. They can take major decision for the benefit of the company by implementing proper policies, rules, and strategies. Thus, they have extensive powers by which the situation of corporate collapse could be avoided. With this aspect, if I was hold the position as a director in the company, then I take the decision for the best interest of the shareholders of the company. For this, I implement the proper inventory management system in the company, by which the excess invesntory can be avoided in the company.At the end of November 2015, Dick Smith exposed that inventory of the company will be written down by $ 60 Million. It made a significant impact on the financial performance of the company. Since, the inventory consists of a significant part in the total assets of the company,therefore by implementing the systematic inventory management system; I can avoid the loss of the company (Carroll, 2015). Further, with the help of experts I forecast the proper sales demand, by which company can avoid the situation of this collapse.As the company predicted a high level of sales, and for this, they buy a significant amount of inventory. However, the sales target did not meet by the company, so that the stock level of the company increased.
There is extensive competition in the electronic market, in which the company is running its operations.Further, as a director I implement the strategies for meeting the competition, then it can be possible that the market share of the company did not reduce and it may not suffer from collapse(Chen, Glasserman, Nouri &Pelger, 2017). Therefore, by the implementation of the above strategies, I can avoid the situation of the corporate collapse of Dick Smith Retail Store. CONCLUSION By considering above aspect, it has been concluded that there are several factors such as strategies of management, reduction in sales, poor inventory management system and others, by which the Dick Smith suffered from corporate collapse. Exploration of the given study depicts that, corporate collapse made a significant adverse impact on the stakeholders of the company as well as on the company. Apart from that, it is possible for the company director to avoid this situation by implementing some proper strategies. Further, the public accountant of the company should perform their activity in the interest of the public and give the proper disclosure by which the decision of the user of the financial statement may get affected. RECOMMENDATIONS The study shows a major reason behind corporate collapse was the prevailing governance system in the company.It is recommended that the company should use some innovative technique of product differentiation, by which it can survive in the competitive environment. The company should properly analyze the demand of the consumer and discover the features and value they required in the product. By providing additional features,the company can achievea competitive advantage and increased its market share. The company should also spend some resources on advertising and marketing activities so that it can capture the new customers(Ntim and et.al, 2015). By providing good customer's service, it can build trust among consumers, so that they do not want to buy the product from another company. Apart from this, management of the company should properly forecast the demand forthe product in the market, so that the productionactivityofthecompanyconductedatanoptimumlevel.Further,bythe implementation of the proper inventory management system, a company can maximize its profit
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(Bossomaier and et.al, 2018). It is also recommended that the professional accountant should work in the best interest of the company and disclose any significant aspect in the proper, which is essential for the user of the financial report.
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